Assistant Manager Public Relations
Atlantis, The Palm
Total years of experience :16 years, 7 Months
Assistant PR Manager for Atlantis, The Palm in Dubai. Main responsibility includes Spa and Fitness, rooms, Waterpark, Aquarium and over 20 Food and Beverage outlets.
Experience:
Development of communication and public relations strategy in the GCC region and internationally including new emerging markets.
Key experience within media relationship building within GCC and global market.
Create new, development of excising and executing annual PR strategies within the GCC and Globally.
Creating content and strategy for social media in relationship to pr and marketing plans.
Responsible traditional PR for all areas mentioned above (press release, media relations, media monitoring, events planning).
Experienced in management of big international film and photo shoots.
Experienced in working with big productions including TV commercials, radio and TV shows.
In charge of PR and Internal Communication, including annual PR and communication strategies, aligned with overall business goals and objectives. My achievements include developing strategic PR plans, managing internal communication och intranet, launch of social media presence for GE Money Bank Sweden and optimizing internal and external communications strategies.
Experience:
Manager PR. In charge of developing and maintaining PR strategy for the Swedish Business.
Communication coordinator. Building and optimizing internal and external communication and marketing strategies for the Swedish business. In charge of intranet.
In charge of Social Media strategies and presence including social media monitoring and assisting in planning viral campaigns.
Manages all press and sponsor contact.
Crisis Management
Chief of Steering Committee GE Women's Professional Network Sweden
Project Manager and Process Developer at GE Money Bank in the areas of change management and improvement of IT processes.
Including:
Managed minor and major project mainly focused on IT process development and Operations department.
Managed routines and processes for Customer feedback for Operations department in order to continuously improve Customer Service communication strategies.
Main fields of expertise: IT processes and change management within Sales and Customer Service.
GE Project Management certified.
Social media monitoring, marketing research and launch of social media platform in newly founded company.
Experience:
Launch of new social media site for professionals within logistics.
Development of Social media monitoring tools.
Development of marketing plan.
Marketing research.
Managing customers accounts as a financial advisor within the Collections department at GE Money Bank.
Training newly recruited staff in customer service skills and effective communication tools.
Assessment and development of effective customer service processes.
•Major: International Media and Globalization. Bachelor thesis in “New Media Culture; content on demand”. All courses taught in English.
