Regional Marketing Manager
Hospitality (F&B), Alshaya Group
Total years of experience :12 years, 10 Months
- Implemented cost-effective digital solutions, resulting in growth of the Alshaya food brands delivery business like Shake Shack, Raising Canes, PF Changs, Pinkberry, Pizza Express etc.
- Successfully managed the partnership between industry partners like Talabat, Deliveroo, Hunger Station, Cari, Snoonu, Jahez etc across 6 markets.
- Worked closely with Facebook (META) to launch collaborative advertising model which is currently being used for online food delivery advertising by restaurants.
- Analyzed customer data and monitored campaign performances to achieve set KPIs.
- Led a team in successfully delivering growth on online sales platforms across the Middle East.
- Planned and executed marketing tactics for Alshaya food brands to drive delivery sales and growth while acquiring new customers.
- Worked closely with operations team to support new store openings and create catered marketing plans to tackle market changes and recover low performing stores.
- Implemented food brands BTL, social media and digital campaigns along with partnered media agencies like Bates Pan Gulf (BPG) and Universal McCann (UM)
Supported the launch of KidZania in Kuwait collaborating with key partners like NBK, Ooredoo, Equate etc. As part of the Sponsorship team we establish experiential marketing through brand association and sponsorship pacakages.
- Creating media reports
- Monitoring and maintaining a database for daily media spends
- Issuing media booking orders to media suppliers
- Invoicing & vouching
- Issuing credit notes
- Creating Performa invoices
