Events/ Project Manager
m3 Media & Production
Total years of experience :19 years, 8 Months
Responsible for handling the complete life cycle of the events, including, planning, organizing and executing the projects, hand in hand with cross functional teams to provide the clients with comprehensive events management solutions
• Primary responsibilities include: Planning, managing and overseeing all assigned event and conference projects, offering clients with a full spectrum and package covering Concept Engineering, Production, Event Management, Sponsorships, Marketing and Public Relations, with related feasibility and financing solutions
• Managing the efficient delivery of the events and conference projects ensuring customer satisfaction and retention whilst ensuring on time delivery within agreed budget that include, developing and delivering projects, effective negotiation ensuring competitive and profitable rates, preparing proposals and post event reviews
• Assisted client’s with unique options for venues, entertainment, catering, marketing and registration tools to help attain maximum attendance
• Developed and implemented internal SOP’s to improve service delivery, workflow, systems, procedures and day to day operations with contingency plan in place
• Liaised with clients and Graphic designers to create a thematic concept for the event and organizing the branding elements for the event, coordinated event logistics
• Developed, maintained and improved long term relationships with partners, Vendors, facilitators, Venue Managers, potential clients and local authorities to promote the service offerings and increase company’s market share
• Effectively negotiated rates with key suppliers and VIP clients in order to minimize cost and maximize profitability
• Optimized resources effectively and oversee Manpower planning to ensure effective and efficient distribution of work to ensure that the workflow is efficiently managed to meet business demands • Onsite coordination of team including full participation as an event team member, working collaboratively with internal staff and partners to ensure flawless execution and troubleshooting
• Assisted client’s to produce effective KPI’s fpr every event, ensuring ROI’s and objective are achieved
• Developed event reports and distributed as required to Clients
Key Projects handled
• HSBC : Events, Seminars and HR initiatives • Royal Sporting House : Instore activation, mall activations, Events and Cross Marketing campaigns
• Extramile events : Handling MICE and Medical Summit operations for Takeda, Lilly and Astra Zeneca • Nike - Sun and sand sports : Visual Merchandising solutions, Mall promotional campaigns
Primarily responsible for planning, execution and project management of Events/ Trade Show and Conference, handling the complete life cycle of events, starting from initial brief through execution
• Responsibilities include: Meeting with clients on a regular basis to review event brief and make last minute adjustments, effectively communicating client requirements to the team, overseeing public space and site visits to venue and set-ups to ensure accuracy and quality
• Provided support to the sales team, ensuring all sales and service objectives were met
• Determined project scope and collaborated with team members to develop project plan and responsible for all project schedules and budgets from start to finish
• Produced detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets) and worked flexible schedules to accommodate client advertising project deadlines
• Prepared and presented Creative proposals to clients, facilitated the team in making all the event related arrangements
• Hold strong clientele, database and networking of industry specific sponsors for events and promotions.
• Worked closely with internal and external Operational planning team to define event, goals, objectives and specific implementation plans that promote brand images
• Worked under pressure due to the tight deadlines and was able to balance and communicate the many tasks assigned within a set schedule in order to meet the objectives
• Design, Content and Print: for banners, booth materials, creative designs and interactive content
• Ensured that aesthetic of event production, quality of service and product exceeded client expectations
• Liaising with clients and Graphic designers to create a brand for the event and organizing the branding elements for the event
• Provided robust innovative cost effective solutions to B2B and B2C brands helping them achieve business objectives with alternate contingency plans while adhering to all HSE requirements of venues
• Liaised with internal and external parties, such as vendors, agencies, mall, venue staff and concerned government authorities effectively and troubleshooting on the day of the event to ensure that all runs smoothly
• F&B management, including menu creation and experience working with venue catering departments for guarantees and BEO management.
• Onsite coordination of team including full participation as an event team member, working collaboratively with internal staff and partners to ensure flawless execution • Developed event reports and distributed as required to Clients
Key Projects handled
• AL Tayer Group : Events and Fashion Shows for Bloomingdales and Mamas&Papas
• AGMC : Mini Cooper events and Media ads supported by In store Activations, Motor shows and exhibitions across GCC and MENA region
• Landmark group : Splash : Events and Fashion shows
• Nike: Sun and sand sports : Visual Merchandising solutions, Mall promotional campaigns and In store activations
• Bridgestone: TSES roadshows across GCC and MENA, Automechanika & Motor show Exhibitions
• Wahet Al Zaweya: Project Launch Events, Citiscape & ADNEC exhibitions
Managed BTL activities of product promos and launches within GCC and MENA region. Planning, organizing and executing flawless engaging events, Road shows, Mall activations, NPD & EPD’s and Trade shows
• Designed and implemented advertising campaigns in trade media
• Maintained work flow by monitoring steps of the process; understanding and choosing appropriate production techniques and materials; observing control points; studying methods; implementing cost reductions; developing reporting procedures and systems; facilitating corrections to malfunctions or any under-delivery through control points
• Closely monitored campaigns, and worked with production, creative team and sales staff to ensure contract terms were met
• Completed production plan by scheduling and assigning jobs to appropriate vendors; establishing priorities; monitoring
progress; resolving problems; reporting results of on-going jobs to Creative Director
• Submitted quotations and proposals and ensured contract terms were met.
• Maintain CDAs, Rebates & Shelf Hires across region in order to supervise all promotional Activities & spend for Fonterra Foods and Kraft Foods
• Demonstrated ability in managing the sales, Production and operations team and delegated daily operations • Manage NPD and EPD plans & launches for various brands across the region
• Earned commendations from Brand Managers for communication deliverables that targeted desired audiences and articulated the value of various products and services Key Projects handled
• Led “Grow Anlene” Campaign - Specialized Bone health milk powder, Objective was to establish and grow Bone Health category across KA‟s within the region. Project initiated with Carrefour, implemented yearlong programs / BTL activities to stimulate the category with an approach for relationship building with the retailers
• Handled Cross marketing campaigns and events for TANG, Kraft Cheese and Cadbury brands of Mondeleze International which boosted ROI and increased conversion rates that led to a phenomenal growth for this category in the region
Created concepts and campaigns for Promotion of developments, Handled Events/ campaigns, Road shows and conference services
• Key role involved planning, organization and marketing activities for the upcoming projects and events
• Determined annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new projects; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand
• Led advertising campaigns and events around new launches, developing extensive mailing lists to announce the launch of the state of art projects
• Led marketing campaigns and project launches of 7 new Freehold Developments in the UAE
• The role included advertising, writing promotional literature, market research, dealing with press interest, along with planning future marketing strategies for new project launches or special events
• Identified opportunities, researched new project developments, collaborated with engineering team and created campaigns generating Net profit of AED 9 M in annual sales and Rentals.
• Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from AED 3 M (2005) to a projected AED 9 M by 2007.
• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under budget (without compromising business growth goals).
Key Achievements
• Handled Multiple New Project launch events and programs resulting in an increase in turnover within 2 to 3 months of the launch.
• Successfully operated and executed marketing campaigns well within the annual budgets set by the company
Completed a course in Sales Management