Manal Sobhy, Marketing Supervisor

Manal Sobhy

Marketing Supervisor

avon cosmetics egypt

Lieu
Egypte - Le Caire
Éducation
Baccalauréat, Philosophy
Expérience
2 years, 6 Mois

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Expériences professionnelles

Total des années d'expérience :2 years, 6 Mois

Marketing Supervisor à avon cosmetics egypt
  • Egypte - Le Caire
  • avril 2011 à juillet 2012

April 2011- present
- Planning sessions on quarterly basis for campaigns ( products range and pricing strategy)

- Reducing inventory


- Taking an action on the underselling products by introducing special offers throughout the campaign

- Initiating strategies to implement and follow up on the set marketing plans.

- Prepare campaigly & Quarterly analysis for the categories and prepare strategic plan to enhance the under performing categories

- Proactively support marketing development strategy on pricing and category contribution


- Ensure having the right estimates for the campaigns using main sections and categories analysis

- Track the margin weekly

Senior Campaign Planner à avon cosmetics egypt
  • Egypte - Le Caire
  • février 2010 à avril 2011

- Handling Leader list sign off process

- Ensure having the right price for the new products that protect our margin and to be competitive in the same time, by preparing proposal for the price according to the competitors analysis

- Participate in IMB & GMMB

- Choose the gifts of the sales incentive ( Avon products)

- Working on incentives for the field to encourage Specific categories

- Prepare actual report every campaign

Avon
(Marketing Specialist)

May 2005- Feb 2010
- Holding focus groups for the field

- Preparing monthly reports for finance dept. and our global partners reflecting past campaigns' performance

- Preparing the bonus segments per campaign

- Prepare weekly trend for the campaign plus analysis for the underselling & overselling spreads

- Prepare actual report every campaign

* SMS project
* 100% digital project
* Avon Today ( Company Magazine)

Éducation

Baccalauréat, Philosophy
  • à Faculty of Arts
  • mai 2001

Specialties & Skills

Incentive Programs
Inventory Analysis
Pricing Strategy
Sales Campaigns
Campaign Planning
FINANCE
FOCUS Group
INVENTORY
MARKETING
MARKETING DEVELOPMENT
NEW PRODUCTS
PRICING
SALES INCENTIVE

Langues

Arabe
Expert
Anglais
Moyen

Formation et Diplômes

MINI MBA in Marketing (Certificat)
Date de la formation:
May 2011
Valide jusqu'à:
July 2012