Manan Khanna

Business Development
Devising business development strategies to build customer preference & augment marketing evolution of domestic market.
Mapping business potential & identifying profitable markets for the company’s products.
Developing relationships with key decision makers in target organisations for business development.
Performing competitor analysis by keeping abreast of market trends to achieve market share metrics.

Sales and Marketing
Supervising sales and marketing operations for achieving increased growth & top-line profitability. Devising marketing budgets and preparing sales forecast plans.
Driving marketing initiatives to achieve business goals & managing frontline sales team to achieve them.
Providing guidance and support to the front-line team through goal setting & reviewing measures.

Channel Management
Identifying and networking with financially strong and reliable distributors / agents, resulting in deeper and wider market penetration.
Evaluating performance & monitoring distributor sales and marketing activities.
Ensuring the achievement of the Key Sales Indicator (KSI) target as performance parameter of each profit centre branch of the distributor.
Corporate Communications
Overseeing communication tools across the organisation and actively involved in planning and implementing communication strategies internally and externally across stakeholders.
Networking with top management for recommending viable business solutions.
Analysing information and data related to relevant areas for evolving business strategies.
Facilitating the development of online information sites and release of publications/newsletters.
Identifying company’s client groups/target audiences &analyze the needs of the target audiences Designing strategies and policies for promoting and supporting the company.
Updating the staff and clients with company news and actively involved in producing publications such as newsletters, leaflets.

Territory:Bhopal Upcountry
Accountabilities
•Handled network of 27 Distributors and 86 Spoke
•Taking care of 7 districts
•Handling on roll team of 9 members
•Annual Volume of 5, 40, 000 Physical cases

Highlights
•Ranked Number 1 ASM in Volume Growth in MP
•Ranked Number 1ASMin Process score in MP
•Highest growth in brand coke across MP
•Gained highest market share in MP

Territory: Pilibhit, Bareilly, Badaun, Aligarh, Mathura
Accountabilities:
Achievement of Subscriber Acquisition target
Set up Cluster Sales infrastructure: Distributors / Retailers / DSAs
Execution of regular Trade / Consumer promotions
Achievement of Revenue target

Highlights:
Achieved 100.00% of my KRA for, Q2, Q3, Q4
Achieved 111% of my primary secondary, activation, and revenue targe

Accountabilities:
•Carrying the merchandising & in shop promotions and brand extension services.
•Conducting the staff programs, annual celebrations, seminars, exhibitions and press conferences.
•Launching the brand / product at the Corporate level
•Holding the customer / dealer interaction programs
•Conducting seminars; conferences, meetings, exhibitions and press conferences.
•Organising the Outbound / Inbound Educational &Corporate Tours

Accountabilities:
Handling network of distributors and a market having an annual turnover of 400 Million.
Planning for promotional activities and inputs to be given at territory level.
Managing the collections and the secondary sales on consumer front.
Ensuring effective ROI at all levels.
Planning the infrastructure distributor wise / route wise.

Highlights

Efficiently appointed dealers across Kanpur up country.
Bagged the award for being the best R.T.M Executive

Worked as in project Shakti, which is all about women empowerment and penetration in rural areas