Manar Ghanim

• lead group-wide performance marketing, omnichannel strategy, and e-commerce growth across multiple
business units operating websites, online ordering platforms, and physical retail locations.
• Own marketing performance KPIs, including ROAS, CAC, conversion rate, revenue contribution, and
attribution modeling across digital and offline channels.
• Own and govern ROAS, CAC, conversion performance, and revenue attribution, ensuring marketing
investment drives profitable growth
• Oversee performance marketing across paid digital channels in collaboration with agencies, optimizing
high-AOV product funnels while protecting brand positioning
• Optimize marketing budgets across digital, paid media, and offline channels to maximize return on ad
spend and revenue contribution
• Manage e-commerce platforms, websites, and digital touchpoints, focusing on conversion optimization
and customer journey performance
• Align performance marketing with brand campaigns, promotions, and offline activations to ensure
cohesive omnichannel execution
• Deliver consolidated performance dashboards, insights, and recommendations to senior management

• Led performance-driven marketing campaigns to increase ticket sales, registrations, and on-ground
conversion, leveraging paid media, digital marketing, and offline channels.
• Allocated budgets across digital, paid media, and offline channels to optimize lead generation and conversion
performance
• Monitored campaign performance, ROI, and conversion metrics to drive optimization
• Contributed to a 70% sales increase within four months through targeted, data-driven marketing execution

• Led brand and e-commerce-aligned marketing strategy across physical retail and online platforms
• Supported performance marketing initiatives focused on conversion, promotions, and online visibility
• Analyzed campaign results, consumer insights, and sales performance to refine targeting and messaging
• Coordinated with sales and operations teams to ensure measurable commercial impact
• Supported sales-driven marketing initiatives across retail and digital platforms.

• Developed integrated omnichannel marketing strategies with emphasis on performance, ROI, and sales
contribution
• Managed marketing budgets across digital, paid media, and offline channels
• Evaluated campaign effectiveness using performance metrics and ROI analysis
• Delivered performance reports and insights to management

• Managed client accounts focused primarily on offline and signage-led marketing solutions
• Supported campaign performance measurement, ROI tracking, and reporting
• Coordinated execution timelines, budgets, and client relationships

• Led brand and performance planning across P&C concepts with online ordering and omnichannel customer
Journeys
• Formulating brand strategy, business planning, and budget allocation across multiple mega stores
concepts (Sephora, Faces, Debenhams. etc.
• Executed online and offline campaigns aligned with sales performance and demand generation
• Conducted competitor analysis, customer insights, and sales forecasting to support growth
• Manage Brand Positioning, brand activations product launches, PR and new business opportunities
• Direct marketing planning, budgeting & execution.
• Manage media buying, production, printing, & supplier relationships
• Led event planning, advertising, promotions, exhibition, celebritys relationship, and promotional campaigns

• Led marketing strategy and campaign execution for multiple client accounts across retail, FMCG, and
service sectors
• Managed performance marketing campaigns across digital, paid media, and offline channels, aligned
with client KPIs and business objectives
• Oversaw media planning, budget allocation, and campaign optimization to improve reach, efficiency, and
ROI, coordinated with creative, digital, & production teams to deliver integrated omnichannel campaigns
• Reported campaign performance, insights, and optimization recommendations to clients.

• Led qualitative and quantitative research to support marketing performance and leasing strategy
• Delivered insights and analytics to senior management to influence decision-making
• Strengthened THE GATE MALL positioning through data-led marketing intelligence and customer
engagement strategies

• Designed and analyzed VOC programs and customer experience initiatives
• Evaluated marketing campaigns and competitive activity
• Conducted qualitative and quantitative research to support marketing strategy

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◦ Planned and executed marketing initiatives and business development activities
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◦ Managed website content and digital presence to support campaigns and engagement
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◦ Developed proposals and negotiated partnerships

• Preparing & Developing the Capital Expenditure Budget (CAPEX) to control and maintain cost to comply with
the approved budget.
• Participating in the company annual budget & reviewing periodical
financial report presented to top management.
• Responsible for the CBK data system & reporting.
• Handling credit application along with reviewing the general ledger.
• Reviewing periodical financial report presented to top management.