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Anastasia Mosses, Business & Marketing Consultant

Anastasia Mosses

Business & Marketing Consultant·House of Fame

Kuwait

Higher diploma, Foundation of Psychology

Work experience

Total years of experience: 15 years, 1 months

Business & Marketing Consultant

March 2025 - Present

House of Fame

Tbilisi, Georgia

March 2025 - Present

• Engineered an integrated, cross-channel go-to-market campaign for a key regional client, delivering a
45% increase in sales within a single quarter through precision audience targeting and repositioned
brand architecture.
• Design and deploy AI-driven agentic workflows and Notion operational dashboards for high-growth
clients, reducing administrative overhead and accelerating content production and campaign delivery
cycles.
• Execute cross-border go-to-market strategies aligned to corporate expansion mandates, continuously
monitoring conversion KPIs to maximize client acquisition efficiency across the Middle East and
Europe.
• Lead talent acquisition engagements and HR consulting for client organizations, developing role
architecture frameworks, competency assessment criteria, and structured onboarding protocols to
support workforce scaling.
• Design and facilitate employee training and development programs for client teams, building
competency frameworks, learning pathways, and performance coaching structures that measurably
strengthen workforce capability and retention.
Company industry:
Business Consultancy Services
Job role:
Consulting

Marketing Manager

July 2021 - April 2025

TIH - Towell International Holding

Al Kuwait, Kuwait

July 2021 - April 2025

• Directed $5M+ in aggregate annual marketing budgets with full P&L management accountability across 7+ subsidiaries, leading a team of 8 professionals and delivering board-level KPI and ROI reporting.
• Acted as key operational stakeholder in a major corporate restructuring and merger; engineered comprehensive brand architecture and executed the rebranding of 5+ subsidiaries to align with the new holding company structure.
• Cleared a legacy backlog of 400+ pending operational and marketing tasks within the first 30 days through aggressive workflow re-engineering, process prioritization, and cross-functional stakeholder management.
• Partnered with technical teams to architect and deploy a custom Odoo ERP automation solution, centralizing CRM tracking, vendor processing workflows, and marketing operations at group level.
• Standardized group-wide ROI and KPI tracking matrices across all subsidiaries, enabling data-driven campaign optimization and continuous strategic alignment with executive leadership.
Company industry:
Business Support Services
Job role:
Management

Marketing & Human Resources Development Manager

June 2018 - July 2021

Inari Software

Hawali, Kuwait

June 2018 - July 2021

• Managed a dual marketing and HR development mandate, bridging brand strategy with talent
acquisition and workforce capability programs to drive measurable organizational performance across
a portfolio of corporate clients.
• Led end-to-end talent acquisition and onboarding processes, defining structured competency-based
role profiles, conducting interviews, and implementing induction programs that reduced time-to
productivity for new hires.
• Designed and facilitated training and development frameworks for marketing and creative
professionals, building skills roadmaps, performance coaching structures, and learning pathways
aligned to business objectives.
• Directed corporate identity redesigns and executed multi-channel event campaigns for high-profile
industry events, elevating brand standards and driving measurable improvements in regional visibility
and audience engagement.
Company industry:
IT Services

Salon & Marketing Manager

January 2014 - January 2017

Hanan Dashty

Hawali, Kuwait

January 2014 - January 2017

Hawally, Kuwait photography
Hanan Dashty is a beauty salon and brand working with a wide range of clients
• Designed marketing plans and content weekly by sorting and editing
different raw photographs, designs, videos, and campaigns
\} Computer Software
More than 3500 hours invested in
• Collaborated with 3 graphic designers to develop marketing content Microsoft Office work Including
Word and for the company Powerpoint
• Designed and Produced multiple forms of Marketing Materials
including ads cards, banners, posters, and more.
• Researched and Presented items needed for Social Media
• Created Eye-catching Graphics for Social Media and Decorations
◦ Illustration
Illustrate designs using traditional and digital methods
• Social Media & Marketing
Illustrate news, feeds, and announcement
designs for social media. SEO, Marketing and consultation.
Company industry:
Other Business Support Services

Marketing & PR Manager

November 2013 - July 2015

JMT

Hawali, Kuwait

November 2013 - July 2015

Day to day tasks to be spent doing a range of tasks, such as:

Writing marketing and promotional briefs
Giving presentations
Briefing agencies and other departments
Monitoring a campaigns progress
Compiling marketing strategies

Managing all marketing for the company and activities within the marketing department.
Developing the marketing strategy for the company in line with company objectives.
Co-ordinating marketing campaigns with sales activities.
Overseeing the company’s marketing budget.
Creation and publication of all marketing material in line with marketing plans.
Planning and implementing promotional campaigns.
Manage and improve lead generation campaigns, measuring results.
Overall responsibility for brand management and corporate identity
Preparing online and print marketing campaigns.
Monitor and report on effectiveness of marketing communications.
Creating a wide range of different marketing materials.
Working closely with design agencies and assisting with new product launches.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Analysing potential strategic partner relationships for company marketing
Company industry:
Advertising
Job role:
Management

Art and Marketing Manager

November 2014 - January 2015

Tabeeby-Kuwait

Al Kuwait, Kuwait

November 2014 - January 2015

Tabeeby Company was specialized in marketing within the medical field
• Designed and outlined Items including tailored marketing materials for businesses and personal items
for clients from different medical sectors
• Structured Designs and marketing plans
• Created a full structured business and marketing plans for for our company and existing/potential
clients.
Company industry:
Marketing

Social Media Accoint Executive

January 2012 - November 2014

Soor Media-Salmya,

As Salimiyah, Kuwait

January 2012 - November 2014

Soor Media involved promoting various projects in the Kuwait in different sector.
• Designed Items including tailored marketing materials for businesses and personal items for clients
from different medical sectors
• Structured Designs and marketing plans
• Created a full structured business and marketing plans for our company and existing/potential clients.
Company industry:
Marketing

Supervisor

January 2010 - July 2012

Crown Plaza Hotel

Al Farawaniyah, Kuwait

January 2010 - July 2012

Costumer Service
Data Entry
Clients follow up
Management and coordination
Computerized tasks
Company industry:
Hospitality & Accomodation
Job role:
Administration

Education

RMIT University

May 2016

May 2016

Higher diploma, Foundation of Psychology

Australia

GPA (percentage): 90%

GPA (percentage): 90%

introduction to Psychological Studies

The Open University

April 2014

April 2014

Bachelor's degree, Arts And Business

United Kingdom

Cambridge

November 2010

November 2010

Diploma, Cambridge international diploma in business

United Kingdom

Cambridge Diplomas in Business Communications, Human Resources, Business Management, and marketing
View attachment

Cambridge University

November 2009

November 2009

High school or equivalent, High School IGCSE Certificate

Kuwait

GPA (percentage): 85%

GPA (percentage): 85%

International General Certificate in Secondary Education

RMIT

July 2006

July 2006

Diploma, Marketing and Social Media Management

Australia

GPA (point): 4 out of 4

GPA (point): 4 out of 4

Social Media Management and techniques off all the updated online and offline marketing tools and strategies

Skills

Promotions
Expert
Promotions
Expert
Typing
Expert
Typing
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
Outlook
Expert
Outlook
Expert
Social Media
Expert
Social Media
Expert
cumputer
Expert
cumputer
Expert
Typing
Expert
Typing
Expert
MS Word
Expert
MS Word
Expert
MS excel
Intermediate
MS excel
Intermediate
MS outlook
Expert
MS outlook
Expert
MS powerpoint
Expert
MS powerpoint
Expert
Social Media Channels
Expert
Social Media Channels
Expert
Online Advertising
Expert
Online Advertising
Expert
SMM
Expert
SMM
Expert
Management
Expert
Management
Expert
Marketing Planning & Strategy
Expert
Marketing Planning & Strategy
Expert
Graphic Designing
Expert
Graphic Designing
Expert
Beauty and Makeup
Expert
Beauty and Makeup
Expert
SEO
Expert
SEO
Expert
Leadership
Expert
Leadership
Expert
Content Writing
Expert
Content Writing
Expert
Hiring
Intermediate
Hiring
Intermediate
Interviewing
Expert
Interviewing
Expert
Sourcing
Intermediate
Sourcing
Intermediate
Promotions
Expert
Promotions
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
Outlook
Expert
Outlook
Expert
Social Media
Expert
Social Media
Expert
Marketing Management
Expert
Marketing Management
Expert
Operation
Expert
Operation
Expert
ANALYTICS
Intermediate
ANALYTICS
Intermediate
BRAND IDENTITY
Intermediate
BRAND IDENTITY
Intermediate
BUDGET MANAGEMENT
Intermediate
BUDGET MANAGEMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
INNOVATION
Intermediate
INNOVATION
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING OPTIMIZATION
Intermediate
MARKETING OPTIMIZATION
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
Customer Service
Intermediate
Customer Service
Intermediate
Sales
Intermediate
Sales
Intermediate
Administration
Expert
Administration
Expert
Brand Management
Expert
Brand Management
Expert
Branding
Expert
Branding
Expert
Project Management
Expert
Project Management
Expert
Graphic Design
Intermediate
Graphic Design
Intermediate
Social Media Marketing
Expert
Social Media Marketing
Expert
Public Relations
Expert
Public Relations
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Google Adwords
Expert
Google Adwords
Expert
BRAND ARCHITECTURE
Intermediate
BRAND ARCHITECTURE
Intermediate
BUSINESS CONTINUITY
Intermediate
BUSINESS CONTINUITY
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
DATA MODELING
Intermediate
DATA MODELING
Intermediate
ENTERPRISE APPLICATION SOFTWARE
Intermediate
ENTERPRISE APPLICATION SOFTWARE
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
OPERATIONS MANAGEMENT
Intermediate
OPERATIONS MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
Payroll
Intermediate
Payroll
Intermediate
Employee Relations
Expert
Employee Relations
Expert
HR Management
Intermediate
HR Management
Intermediate
Recruitment
Expert
Recruitment
Expert
Human Resources
Expert
Human Resources
Expert
Training
Expert
Training
Expert
Writing
Expert
Writing
Expert
Content Creation
Expert
Content Creation
Expert
Copywriting
Expert
Copywriting
Expert
HUMAN RESOURCE MANAGEMENT
Intermediate
HUMAN RESOURCE MANAGEMENT
Intermediate
MERGERS AND ACQUISITIONS
Intermediate
MERGERS AND ACQUISITIONS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
TALENT ACQUISITION
Intermediate
TALENT ACQUISITION
Intermediate

Social profiles

Languages

Arabic

Expert

English

Expert

Spanish

Intermediate

Training and Certifications

Certifications
Continuity Management Systems (BCMS)
Effective Performance Management
Human Resources Foundation
SHRM
HRCI pre-approved
HR Foundations: Core Human Resources
International General Certificate of Secondary Education (IGCSE)
Certified in Business
ISO 22301 - Business Continuity
Bureau Veritas
Oct 2023
Driving license
Training
CID- Cambridge International Diploma
Cambridge
Jul 2009

Hobbies and interests

travelling
Reading

Product-led Growth by Wes Bush. Influence: The Psychology of Persuasion by Robert Cialdini. Scientific Advertising by Claude Hopkins. Expert Secrets by Russell Brunson. Hooked: How to Build Habit-Forming Products by Nir Eyal. Influence: The Psychology of Persuasion. Four Steps to Epiphany by Steve Blank. To Sell is Human by Daniel H.