اناستازيا  موسى , Marketing Manager and PR Executive

اناستازيا موسى

Marketing Manager and PR Executive

Inari Software

البلد
الكويت - حولي
التعليم
دبلوم, Foundation of Psychology
الخبرات
15 years, 10 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :15 years, 10 أشهر

Marketing Manager and PR Executive في Inari Software
  • الكويت - حولي
  • أشغل هذه الوظيفة منذ نوفمبر 2017

Responsibilities

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Executive Salons Manager / Marketing Manager في Hanan Dashty Beauty Centers
  • الكويت - حولي
  • أغسطس 2016 إلى نوفمبر 2017

Ensuring that customers are satisfied,  managing employees schedules and performance, as well as working to make sure the salon is profitable.
 Also, interview, hire, train, promote, supervise, evaluate and terminate employees. Also make sure to be up to date in term of products and services to clients throughout the year.
Managing all marketing for the beauty salons and activities within the marketing department. Developing the marketing strategy for the salons in line with company objectives.Co-ordinating marketing campaigns with sales activities. Overseeing the company’s marketing budget.Creation and publication of all marketing material in line with marketing plans.Planning and implementing promotional campaigns. Manage and improve lead generation campaigns, measuring results.Overall responsibility for brand management and corporate identity. Preparing online and print marketing campaigns. Monitor and report on effectiveness of marketing communications. Creating a wide range of different marketing materials. Working closely with design agencies and assisting with new product launches. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. Analysing potential strategic partner relationships for company marketing.

Social Media Specialist في Tabeeby
  • الكويت - الكويت
  • أكتوبر 2015 إلى مارس 2016

Managing all marketing for the company and activities within the marketing department.
Developing the marketing strategy for the company in line with company objectives.
Co-ordinating marketing campaigns with sales activities.
Overseeing the company’s marketing budget.
Creation and publication of all marketing material in line with marketing plans.
Planning and implementing promotional campaigns.
Manage and improve lead generation campaigns, measuring results.
Overall responsibility for brand management and corporate identity
Preparing online and print marketing campaigns.
Monitor and report on effectiveness of marketing communications.
Creating a wide range of different marketing materials.
Working closely with design agencies and assisting with new product launches.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Analysing potential strategic partner relationships for company marketing

Marketing & PR Manager في JMT
  • الكويت - حولي
  • نوفمبر 2013 إلى يوليو 2015

Day to day tasks to be spent doing a range of tasks, such as:

Writing marketing and promotional briefs
Giving presentations
Briefing agencies and other departments
Monitoring a campaign's progress
Compiling marketing strategies

Managing all marketing for the company and activities within the marketing department.
Developing the marketing strategy for the company in line with company objectives.
Co-ordinating marketing campaigns with sales activities.
Overseeing the company’s marketing budget.
Creation and publication of all marketing material in line with marketing plans.
Planning and implementing promotional campaigns.
Manage and improve lead generation campaigns, measuring results.
Overall responsibility for brand management and corporate identity
Preparing online and print marketing campaigns.
Monitor and report on effectiveness of marketing communications.
Creating a wide range of different marketing materials.
Working closely with design agencies and assisting with new product launches.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Analysing potential strategic partner relationships for company marketing

Social Media Specialist في Soormedia
  • الكويت - الكويت
  • أغسطس 2012 إلى سبتمبر 2014

Collaborate with manager (as well as other members of the marketing team) to develop creative content plans and track how well our content is performing, how engaged our followers are, and the overall health of our corporate social media channels.
Own the execution of all content across platforms, as well as collaborate with our local Community Managers, to support locally-driven social channels in Kuwait market International market teams.
Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
Support the PR team during communication situations on social media channels

Supervisor في Crown Plaza Hotel
  • الكويت - الفراوانية
  • يناير 2010 إلى يوليو 2012

Costumer Service
Data Entry
Clients follow up
Management and coordination
Computerized tasks

sales supervisor في Mishref fairground
  • الكويت
  • يناير 2008 إلى يونيو 2010

Roles were to:
- Provide costumers with the required information about the product
- costumer services and after sale services
- distribute roles to sales associates
- communicate with costumers
as well as carrying out promotions if required and carrying out sale tasks in a reasonable and expert way

الخلفية التعليمية

دبلوم, Foundation of Psychology
  • في RMIT University
  • مايو 2016

introduction to Psychological Studies

بكالوريوس, Computing with Business
  • في AOU (Arab Open University)
  • يناير 2013

Graduated 2014

دبلوم, Cambridge international diploma in business
  • في Cambridge
  • نوفمبر 2010

Cambridge Diplomas in Business Communications, Human Resources, Business Management, and marketing

الثانوية العامة أو ما يعادلها, High School IGCSE Certificate
  • في Cambridge University
  • نوفمبر 2009

International General Certificate in Secondary Education

دبلوم, Marketing and Social Media Management
  • في RMIT
  • يوليو 2006

Social Media Management and techniques off all the updated online and offline marketing tools and strategies

Specialties & Skills

Promotions
Microsoft PowerPoint
Outlook
Social Media
cumputer
MS Word
MS excel
MS outlook
MS powerpoint
Social Media Channels
Online Advertising
Management
Marketing Planning & Strategy
Graphic Designing
Beauty and Makeup
Leadership
Content Writing

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الاسبانية
متوسط

التدريب و الشهادات

CID- Cambridge International Diploma (تدريب)
معهد التدريب:
AUK
تاريخ الدورة:
July 2009
المدة:
60 ساعة

الهوايات

  • Reading
    Product-led Growth by Wes Bush. Influence: The Psychology of Persuasion by Robert Cialdini. Scientific Advertising by Claude Hopkins. Expert Secrets by Russell Brunson. Hooked: How to Build Habit-Forming Products by Nir Eyal. Influence: The Psychology of Persuasion. Four Steps to Epiphany by Steve Blank. To Sell is Human by Daniel H.