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اناستازيا موسى , Business & Marketing Consultant

اناستازيا موسى

Business & Marketing Consultant·House of Fame

الكويت

دبلوم عالي, Foundation of Psychology

الخبرة العملية

مجموع سنوات الخبرة: 15 سنوات, 2 أشهر

Business & Marketing Consultant

مارس 2025 - حتى الآن

House of Fame

Tbilisi، جو رجيا

مارس 2025 - حتى الآن

• Engineered an integrated, cross-channel go-to-market campaign for a key regional client, delivering a
45% increase in sales within a single quarter through precision audience targeting and repositioned
brand architecture.
• Design and deploy AI-driven agentic workflows and Notion operational dashboards for high-growth
clients, reducing administrative overhead and accelerating content production and campaign delivery
cycles.
• Execute cross-border go-to-market strategies aligned to corporate expansion mandates, continuously
monitoring conversion KPIs to maximize client acquisition efficiency across the Middle East and
Europe.
• Lead talent acquisition engagements and HR consulting for client organizations, developing role
architecture frameworks, competency assessment criteria, and structured onboarding protocols to
support workforce scaling.
• Design and facilitate employee training and development programs for client teams, building
competency frameworks, learning pathways, and performance coaching structures that measurably
strengthen workforce capability and retention.
مجال الشركة:
خدمات الاستشارات التجارية
الدور الوظيفي:
استشارات

Marketing Manager

يوليو 2021 - أبريل 2025

TIH - Towell International Holding

الكويت، الكويت

يوليو 2021 - أبريل 2025

• Directed $5M+ in aggregate annual marketing budgets with full P&L management accountability across 7+ subsidiaries, leading a team of 8 professionals and delivering board-level KPI and ROI reporting.
• Acted as key operational stakeholder in a major corporate restructuring and merger; engineered comprehensive brand architecture and executed the rebranding of 5+ subsidiaries to align with the new holding company structure.
• Cleared a legacy backlog of 400+ pending operational and marketing tasks within the first 30 days through aggressive workflow re-engineering, process prioritization, and cross-functional stakeholder management.
• Partnered with technical teams to architect and deploy a custom Odoo ERP automation solution, centralizing CRM tracking, vendor processing workflows, and marketing operations at group level.
• Standardized group-wide ROI and KPI tracking matrices across all subsidiaries, enabling data-driven campaign optimization and continuous strategic alignment with executive leadership.
مجال الشركة:
خدمات الدعم التجاري
الدور الوظيفي:
الإدارة

Marketing & Human Resources Development Manager

يونيو 2018 - يوليو 2021

Inari Software

حولي، الكويت

يونيو 2018 - يوليو 2021

• Managed a dual marketing and HR development mandate, bridging brand strategy with talent
acquisition and workforce capability programs to drive measurable organizational performance across
a portfolio of corporate clients.
• Led end-to-end talent acquisition and onboarding processes, defining structured competency-based
role profiles, conducting interviews, and implementing induction programs that reduced time-to
productivity for new hires.
• Designed and facilitated training and development frameworks for marketing and creative
professionals, building skills roadmaps, performance coaching structures, and learning pathways
aligned to business objectives.
• Directed corporate identity redesigns and executed multi-channel event campaigns for high-profile
industry events, elevating brand standards and driving measurable improvements in regional visibility
and audience engagement.
مجال الشركة:
خدمات تكنولوجيا المعلومات

Salon & Marketing Manager

يناير 2014 - يناير 2017

Hanan Dashty

حولي، الكويت

يناير 2014 - يناير 2017

Hawally, Kuwait photography
Hanan Dashty is a beauty salon and brand working with a wide range of clients
• Designed marketing plans and content weekly by sorting and editing
different raw photographs, designs, videos, and campaigns
\} Computer Software
More than 3500 hours invested in
• Collaborated with 3 graphic designers to develop marketing content Microsoft Office work Including
Word and for the company Powerpoint
• Designed and Produced multiple forms of Marketing Materials
including ads cards, banners, posters, and more.
• Researched and Presented items needed for Social Media
• Created Eye-catching Graphics for Social Media and Decorations
◦ Illustration
Illustrate designs using traditional and digital methods
• Social Media & Marketing
Illustrate news, feeds, and announcement
designs for social media. SEO, Marketing and consultation.
مجال الشركة:
خدمات الدعم التجاري الأخرى

Marketing & PR Manager

نوفمبر 2013 - يوليو 2015

JMT

حولي، الكويت

نوفمبر 2013 - يوليو 2015

Day to day tasks to be spent doing a range of tasks, such as:

Writing marketing and promotional briefs
Giving presentations
Briefing agencies and other departments
Monitoring a campaigns progress
Compiling marketing strategies

Managing all marketing for the company and activities within the marketing department.
Developing the marketing strategy for the company in line with company objectives.
Co-ordinating marketing campaigns with sales activities.
Overseeing the company’s marketing budget.
Creation and publication of all marketing material in line with marketing plans.
Planning and implementing promotional campaigns.
Manage and improve lead generation campaigns, measuring results.
Overall responsibility for brand management and corporate identity
Preparing online and print marketing campaigns.
Monitor and report on effectiveness of marketing communications.
Creating a wide range of different marketing materials.
Working closely with design agencies and assisting with new product launches.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Analysing potential strategic partner relationships for company marketing
مجال الشركة:
الإعلان
الدور الوظيفي:
الإدارة

Art and Marketing Manager

نوفمبر 2014 - يناير 2015

Tabeeby-Kuwait

الكويت، الكويت

نوفمبر 2014 - يناير 2015

Tabeeby Company was specialized in marketing within the medical field
• Designed and outlined Items including tailored marketing materials for businesses and personal items
for clients from different medical sectors
• Structured Designs and marketing plans
• Created a full structured business and marketing plans for for our company and existing/potential
clients.
مجال الشركة:
التسويق

Social Media Accoint Executive

يناير 2012 - نوفمبر 2014

Soor Media-Salmya,

السالمية، الكويت

يناير 2012 - نوفمبر 2014

Soor Media involved promoting various projects in the Kuwait in different sector.
• Designed Items including tailored marketing materials for businesses and personal items for clients
from different medical sectors
• Structured Designs and marketing plans
• Created a full structured business and marketing plans for our company and existing/potential clients.
مجال الشركة:
التسويق

Supervisor

يناير 2010 - يوليو 2012

Crown Plaza Hotel

الفراوانية، الكويت

يناير 2010 - يوليو 2012

Costumer Service
Data Entry
Clients follow up
Management and coordination
Computerized tasks
مجال الشركة:
الضيافة والسكن
الدور الوظيفي:
إدارية

التعليم

RMIT University

مايو 2016

مايو 2016

دبلوم عالي، Foundation of Psychology

استراليا

المعدل التراكمي (نسبة مئوية): 90%

المعدل التراكمي (نسبة مئوية): 90%

introduction to Psychological Studies

The Open University

أبريل 2014

أبريل 2014

بكالوريوس، Arts And Business

المملكة المتحدة

Cambridge

نوفمبر 2010

نوفمبر 2010

دبلوم، Cambridge international diploma in business

المملكة المتحدة

Cambridge Diplomas in Business Communications, Human Resources, Business Management, and marketing

Cambridge University

نوفمبر 2009

نوفمبر 2009

الثانوية العامة أو ما يعادلها، High School IGCSE Certificate

الكويت

المعدل التراكمي (نسبة مئوية): 85%

المعدل التراكمي (نسبة مئوية): 85%

International General Certificate in Secondary Education

RMIT

يوليو 2006

يوليو 2006

دبلوم، Marketing and Social Media Management

استراليا

المعدل التراكمي (نقاط): 4 من 4

المعدل التراكمي (نقاط): 4 من 4

Social Media Management and techniques off all the updated online and offline marketing tools and strategies

Skills

Promotions

Expert

Typing

Expert

Microsoft PowerPoint

Expert

Outlook

Expert

Social Media

Expert

cumputer

Expert

Typing

Expert

MS Word

Expert

MS excel

Intermediate

MS outlook

Expert

MS powerpoint

Expert

Social Media Channels

Expert

Online Advertising

Expert

SMM

Expert

Management

Expert

Marketing Planning & Strategy

Expert

Graphic Designing

Expert

Beauty and Makeup

Expert

SEO

Expert

Leadership

Expert

Content Writing

Expert

Hiring

Intermediate

Interviewing

Expert

Sourcing

Intermediate

Promotions

Expert

Microsoft PowerPoint

Expert

Outlook

Expert

Social Media

Expert

Marketing Management

Expert

Operation

Expert

ANALYTICS

Intermediate

BRAND IDENTITY

Intermediate

BUDGET MANAGEMENT

Intermediate

BUSINESS DEVELOPMENT

Intermediate

DIGITAL MARKETING

Intermediate

INNOVATION

Intermediate

MARKETING

Intermediate

MARKETING OPTIMIZATION

Intermediate

STRATEGIC PLANNING

Intermediate

TEAM LEADERSHIP

Intermediate

Customer Service

Intermediate

Sales

Intermediate

Administration

Expert

Brand Management

Expert

Branding

Expert

Project Management

Expert

Graphic Design

Intermediate

Social Media Marketing

Expert

Public Relations

Expert

Marketing Strategy

Expert

Microsoft Office

Expert

Google Adwords

Expert

BRAND ARCHITECTURE

Intermediate

BUSINESS CONTINUITY

Intermediate

BUSINESS STRATEGIES

Intermediate

DATA MODELING

Intermediate

ENTERPRISE APPLICATION SOFTWARE

Intermediate

GO TO MARKET STRATEGY

Intermediate

OPERATIONS MANAGEMENT

Intermediate

PROFIT AND LOSS P&L MANAGEMENT

Intermediate

Payroll

Intermediate

Employee Relations

Expert

HR Management

Intermediate

Recruitment

Expert

Human Resources

Expert

Training

Expert

Writing

Expert

Content Creation

Expert

Copywriting

Expert

HUMAN RESOURCE MANAGEMENT

Intermediate

MERGERS AND ACQUISITIONS

Intermediate

OPERATIONS

Intermediate

TALENT ACQUISITION

Intermediate

حسابات مواقع التواصل الاجتماعي

بيهانس
بيهانس
behance.net/annamosses

اللغات

العربية

متمرّس

الانجليزية

متمرّس

الاسبانية

متوسط

التدريب و الشهادات

الشهادات
Continuity Management Systems (BCMS)
Effective Performance Management
Human Resources Foundation
SHRM
HRCI pre-approved
HR Foundations: Core Human Resources
International General Certificate of Secondary Education (IGCSE)
Certified in Business
ISO 22301 - Business Continuity
Bureau Veritas
Oct 2023
Driving license
التدريب
CID- Cambridge International Diploma
Cambridge
Jul 2009

الهوايات والاهتمامات

travelling
Reading

Product-led Growth by Wes Bush. Influence: The Psychology of Persuasion by Robert Cialdini. Scientific Advertising by Claude Hopkins. Expert Secrets by Russell Brunson. Hooked: How to Build Habit-Forming Products by Nir Eyal. Influence: The Psychology of Persuasion. Four Steps to Epiphany by Steve Blank. To Sell is Human by Daniel H.