Manikandan R

• Lead and manage a cross-functional digital marketing team of 9 members (4 full-time employees and 5
interns) across SEO, content, email marketing, and social media channels.
• Spearheaded B2B lead generation strategy for an embedded camera e-commerce product, scaling organic
leads from 3 to 25 qualified B2B leads per month (an 8× growth) entirely through organic digital marketing
channels.
• Designed and executed a targeted email marketing strategy in collaboration with the email marketing team,
improving demo meeting frequency from 2 per month to 2 per week (4× increase).
• Partner with the Business Development team to convert sample sales into bulk purchase orders by creating
high-impact marketing materials, customized pitch decks, and problem-solving demo videos addressing
specific client pain points.
• Develop and communicate the products customization capabilities to prospective clients, positioning it as a
flexible solution tailored to enterprise requirements.
• Monitor and analyse campaign performance across all channels; present data-driven insights to leadership
for strategy optimization and budget decisions.

• Executed multi-channel digital marketing campaigns encompassing SEO, content marketing, and social
media to build brand visibility and generate leads.
• Implemented on-page and off-page SEO best practices using Ahrefs, Moz, Ubersuggest, and Google
Keyword Planner, contributing to measurable improvements in organic search rankings.
• Created and published SEO-optimised website content, blogs, case studies, and articles using WordPress
and Wix Studio CMS platforms.
• Collaborated cross-functionally with design, sales, and product teams to ensure consistent brand messaging
across all digital touchpoints.

• Developed and executed content strategies to support organisational objectives, focusing on website
content, qualitative blogs, case studies, and marketing articles.
• Utilised CMS platforms (WordPress, Wix Studio) to manage content delivery and maintain editorial
calendars.
• Applied SEO best practices including keyword research, meta optimisation, and content structure to improve
discoverability.
• Analysed content performance metrics and refined strategies accordingly, improving engagement rates.

• Managed a portfolio of corporate clients, consistently meeting or exceeding sales targets through strategic
prospecting, lead generation, and relationship management.
• Conducted client presentations and negotiations to secure banking product deals for high-value corporate
accounts.
• Maintained strong post-sales relationships, ensuring high client retention and satisfaction.

• Assisted in acquiring new clients through prospecting, lead generation, and execution of acquisition
strategies.
• Maintained CRM systems and analysed acquisition data to drive continuous process improvements.
• Contributed to marketing campaigns and onboarding processes for new clients.