Manish Dalmia

Director Marketing and PR

Role, Marketing at MCT:
 To drive the Trust’s efforts to position itself as visionary leader in education space and to help achieve set revenue goals for all its units.
 Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
 Oversee marketing communications including branding, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.
 Work with the Trustee(s) and the other executive team members to identify and develop strategic alliances.
 Define and direct marketing programs for demand creation, lead generation, lead tracking and management.
 Develop and manage the Company’s entire marketing budget.
 Concept notes and execution plan on various strategic initiatives.

Role, Projects at MCT:
 Responsible for estimating costs and preparing detailed project plans.
 Facilitate productivity by ensuring the execution team works on the principles of collaboration, prioritization, team accountability, and visibility.
 Obtain municipal/ government approvals, conditions and deadlines, NOCs.
 Co-ordinate site visits for potential customers, along with sales personnel
 Execute projects to schedule within budgets Monitor the following on a daily/bi-weekly basis:
 Daily activity schedule vis-à-vis daily progress
 Highlight project slippages, analyze reasons for slippages and formulate options to control slippages.
 Proactively report risks and road-blocks in the projects, if any.
 Remove development and project road-blocks; motivate the development team and keep them excited to move forward; protect the team from outside distractions.
 Investigate, analyze and make recommendations to management regarding technology improvements, upgrades and modifications.
 Ensure compliance with statutory and safety requirements at site and local laws.


STUDY TRIPS & CONFERENCES
 Nov 2013 : Key participant from the Trust in the recently concluded Study Tours at various reputed educational institutions across the country including AMITY University- Noida, SRM University - Chennai, VIT University- Vellore, M.S. Ramaih- Bangalore, MANIPAL University- Manipal, SRTM- Nanded and others. The objective was to learn the best practices, systems and processes in order to open a world- class Private University in Latur (Maharashtra).
 Oct 2013: Participated in the workshop on “Institution Building: Creating an Institute of Excellence” organized by the International Forum for Excellence in Higher Education from Oct 24-27, 2013 in New Delhi.
 April 2013: Attended “Indian Education Congress 2013”, 3rd National Convention on Education in India powered by Franchise India and sponsored by AMITY University. This conference deliberated on various challenges in K-12 education in India and solutions at a policy and implementation levels.
 Participated in various Conferences, School Expo, Education and Student fair in Mumbai.

Designation: Assistant Vice-President - Marketing
Reporting to: Chief Executive Officer, Deputy Chief Executive Officer (for Business Development & Marketing) and Honorable Chairman for special projects.
Role, Pre-launch of UCX:
 Set-up the business development structure and sales management process.
 Concept notes and execution plan on various strategic initiatives.
 Project involving setting up and managing Business Partner & Business Associates channel for the company.
 Driving membership acquisitions Pan India through business development team.
 Devising sales strategies including incentive structure for sales teams, business associates and internal employees.
 Strategic and regular data management of membership acquisition & business development activities.
 Performance gap analysis.
 End- to end sales strategy, support and coordination with the Business Development team of 25 spread across India.
 SAP implementation for S&D module for Business Development function.
 Content development for marketing and sales collaterals, corporate website, social media interventions and corporate communication.
 Design and implement customer-centric service framework for member’s delight.
 Facilitator for business presentation to external and internal stakeholders.
 Commodities launch planning and coordination activities.
 Forging strategic partnerships with key business partners and associates

Role: Responsible for all planning and communication activities for internal and external stakeholders of the exchange including the regulator.

Key Results Areas & Job Description:
 To design and implement systems and processes for carrying out interdepartmental coordination activities required for smooth functioning of the exchange.
 Pan India data management & providing strategic MIS to the management.
 Facilitator for all board presentations, speeches and business presentations to external stakeholders.
 Commodities launch planning and coordination activities and tracking competition strategies.
 Content development and uniform knowledge branding for initiatives like market research reports, newsletters, commodity leaflets, product presentations, and other knowledge dissemination collaterals.
 Increasing awareness and business development activities under Institutional Marketing.
 Enabling training architecture and proper resource management for the effective dissemination

Significant Achievements:
 Successfully designed the evaluation parameters & measurements for interdepartmental coordination cum incentive schemes for all the 14 departments of the exchange.
 Prepared detailed exchange handbook and various commodity presentations, newsletters and leaflets contents.
 Instrumental in the set up of Institutional Marketing department.

Designation: Manager Sales Development (Sales Strategy)
Role: Designing and managing end to end rewards and recognitions and other engagement programs for financial advisors and other channel partners.
Key Results Areas & Job Description:
 Designing and marketing all rewards and recognition initiatives for Priority Circle, Business
Partners, Direct Marketing, Agency Health & Retail Partnership distribution basis the channel and business requirement at given times.
 To monitor and derive contest efficacy on the overall sales achievements on various parameters to check costs vs. benefits.
 Analyzing trends from strategic MIS and present to the management.
 Expense management, provisioning and driving cost saving initiatives
 Providing time bound solutions to all the internal and external stakeholders (advisors) to their diverse queries.

Significant Achievements:
 Successfully managed a big initiative “CEO-ED-HOS” League covering a span of 3000+middle management and above spread across verticals with a budget of Rs. 6 cr. Awarded “Striker of the Month” for the same. Handled Pay Direct card successfully and brought substantial delta in registration
 Around 90% accuracy in contest design & sales forecast during the tenure.

2. ICICI Prudential Life Insurance Company Ltd, Mumbai July 2004 - Oct 2007
Designation: Senior Agency Manager (Sales & Distribution)

Role: Advisory based selling of insurance products through acquisition of customers and help them in their financial planning by ensuring long term customer engagement.
Job Description & Key Responsibilities:
 To recruit, manage and drive a team size of 45 independent financial advisors (IFA’s).
 Demonstrate and undertake role plays for the team for closing sales.
 Training to advisors for all products, processes and servicing aspects of the business.
 Identify & acquisition of HNI clients, their retention and up selling of insurance products.
 Manage financial advisors and customer relationships well for repeat business and trust.
Competencies Displayed:
 Highly performance driven and target over achievements at most times.
 Advisory based approach to selling and customer engagement.
 Team Player, man management and problem solving abilities.
 Leadership skills displayed on various business situations.

Significant Achievements:
 Biggest case done in 2006-07 of Rs 4.5 cr premium in FY 06-07. It was a national record then.
 2nd biggest case done in the region of premium Rs 1.51 crores in FY 05-06.
 Achieved growth within the company and risen to Manager - Sales Development from Unit Manager. (From Grade 1 to Grade IV).
 Developed 3 financial advisors in to full time professionals with the company.
 No 1 Agency Manager in the zone for the month of Jan 06, June 06 & Sept 06.
 Ranked 1st AM Pan India in Q1 07 and qualified for sponsored trip to South Africa.
 Ranked 2nd best AM Pan India for Q2 06 and was one of the five delegates represented Prudential’s India Operation in Mid Year Convention held in Philipinnes in Sept 06.
 Ranked 1st in AM category Q1 06 and qualified for trip to Europe in Oct 06.
 Ranked 4th in International Star Club 06 and attended the convention in Spain.
 Part of prestigious Achievers Club on month on month basis.