Social Media Manager
CPT Franchising Pvt. Ltd.
Total des années d'expérience :20 years, 5 Mois
As a seasoned Social Media Manager, I excel in designing and delivering creative and engaging social media strategies that elevate brand presence and customer engagement. My role involves the day-to-day management of all social media channels, including Facebook, Instagram, TikTok, and YouTube. I adeptly adapt content to suit the unique characteristics of each platform and cater to diverse audiences.
A key aspect of my responsibilities is the implementation of PPC campaigns across Meta Suite (Facebook & Instagram) and TikTok, strategically leveraging paid advertising to maximize reach and impact. I am also actively involved in creating and coordinating original and compelling multimedia content across multiple social platforms, ensuring a consistent brand narrative.
In the realm of influencer marketing, I manage and facilitate social media communities by responding to posts and fostering discussions. Additionally, I employ tools to monitor, track, analyze, and report on social media performance, providing valuable insights for strategic decision-making.
My role extends to identifying consumer trends, enabling the planning of targeted and impactful social media campaigns. I optimize content to encourage community interaction and engagement, keeping the brand at the forefront of relevant online conversations.
Setting ambitious targets, I work to increase brand awareness and foster customer engagement and loyalty. In a leadership capacity, I manage, motivate, and coach junior staff members, ensuring a cohesive and high-performing team. Additionally, I track budgets for social media activities, ensuring optimal resource allocation and cost-effectiveness.
My comprehensive approach to social media management encompasses strategy, content creation, influencer marketing, analytics, and team leadership, all aimed at achieving and exceeding organizational goals.
In my role as a versatile marketing professional, I have successfully undertaken a diverse range of responsibilities to drive online presence, sales, and customer engagement. My expertise lies in preparing comprehensive marketing plans and effectively managing e-commerce marketplaces such as Amazon and Flipkart.
As part of my e-commerce management, I've been actively involved in product listing, coordinating professional photoshoots for Amazon and Flipkart, and optimizing product pages to enhance visibility and sales. My proficiency extends to implementing PPC campaigns on these platforms, strategically leveraging advertising to increase product visibility and drive sales.
Beyond marketplace management, I have overseen end-to-end e-commerce operations, including order management, inventory control, handling returns, and managing customer grievances. My commitment to customer satisfaction is evident in my role in after-sales support, where I supervise processes to maintain strong client relationships for future business prospects.
In the realm of digital marketing, I have successfully executed social media management across platforms such as Facebook, Instagram, Twitter, and LinkedIn. My strategic approach includes influencer marketing initiatives, leveraging partnerships to promote the brand and its products to a wider audience.
In addition to e-commerce marketplace management, I have played a key role in supervising online marketing projects, leading the planning and development of company websites. This involved SEO optimization for both on-page and off-page elements, contributing to enhanced online visibility.
As part of my management responsibilities, I have overseen two e-commerce websites, namely Gleuhr.com and Gagansidhu.in. This involved designing product catalogs and brochures, actively participating in the packaging and design processes.
Furthermore, I have managed a dynamic team comprising website developers, designers, SEO experts, and content writers. Additionally, I took charge of a significant Android and iOS app development project, from drafting plans to designing apps and writing operational SOPs.
In summary, my expertise spans the entire spectrum of online marketing and e-commerce management, encompassing marketplace operations, digital marketing strategies, website management, and app development, all aimed at enhancing brand visibility and driving sales.
-Managing international clients/brands for OEM manufacturing
-Managed sales throughout USA, England, New Zealand, etc.
-On-boarding new clients (domestic and international market)
-Assist in new product development for clients (OEM manufacturing)
-Complete order management (From receiving order till dispatch)
-Supervise and provide after-sales support to client hence maintain good relationships for future business
Supervising Online marketing projects by planning and developing of company website
Social media marketing to promote brand and increase sales
Designing product catalog and brochures
sted in packaging and designing of products
Assist team for online sales (Amazon and Flipkart)
Content and product listing optimization
E-commerce project management for a UK based Rugby brand Rhino (Rhinoasiadirect.com)
Sales & Order management, inventory management, returns and Customer grievances
Social media management for Rhino
Content planning and scheduling for Facebook and Instagram
Players / teams sponsorships (South Asia and Gulf countries)
In my role overseeing the daily operations of the outlet, I have excelled in managing a range of responsibilities to ensure the smooth functioning of the establishment. This includes adeptly managing the staff by creating duty rosters, assigning tasks based on their skill sets, and overseeing leave and attendance management. My commitment to operational efficiency is evident in my hands-on approach to collecting daily cash from the counter and meticulously depositing it in the bank, effectively controlling the overall cash flow to meet weekly and monthly expenditures.
I have been instrumental in maintaining clear lines of communication with the directors, providing regular reports on Daily Sales Reports (DSR), inventory, staff-related issues, and offering valuable suggestions for improvement. My dedication to customer service is reflected in my role of assisting customers, addressing inquiries regarding food quality and service, and ensuring a positive dining experience.
A key focus of my responsibilities has been maintaining the cleanliness and sanitation standards of the restaurant through routine checkups, creating a hygienic and welcoming environment. As a liaison between the outlet and vendors, I have skillfully handled vendor and supplier relationships, overseeing the purchasing of raw materials and ingredients to guarantee the quality of the products.
With a strategic approach to staffing, I have played a pivotal role in the hiring, training, and development of qualified employees. My specialization in training extends to onboarding new staff, ensuring they understand their roles and responsibilities within the outlet. I am committed to continuous staff training and development, emphasizing adherence to policies and procedures to enhance overall operational efficiency.
Furthermore, my role extends to working on product design, packaging, and promotional activities, contributing to the overall branding and market positioning of the outlet. In summary, my comprehensive management approach encompasses financial control, staff management, customer service, and operational efficiency, ensuring the success and sustainability of the outlet.
As a dedicated professional in business development, I have played a pivotal role in expanding the company's footprint, primarily focusing on outlets in Chandigarh and the Tri-City area (Mohali and Zirakpur). My responsibilities encompassed identifying prime locations across PAN India for various concepts, engaging in negotiations with Mall Management, and finalizing lucrative deals for outlets and kiosks.
Within Chandigarh and Tri-City, I successfully managed a diverse portfolio of outlets, including Falooda House, Mr. Cone, Fruit Bowl, ProcureH, and Body Analyzer. My role extended beyond operational management to include product design, packaging, and the creation of enticing promotional offers, contributing to increased customer engagement.
A key aspect of my contribution was driving process improvement initiatives to enhance production efficiency and product quality. I also spearheaded PAN India marketing efforts, actively seeking new opportunities in shopping malls for F&B and wellness concepts. In line with this, I focused on training employees, developing effective sales strategies, and ensuring the achievement of sales quotas in the assigned territory.
An integral part of my role was to maintain and expand the customer base by counseling sales representatives, building rapport with key customers, and identifying new opportunities. Additionally, I recommended product lines by staying abreast of consumer needs and trends, tracking competitors, and overseeing the introduction of new products or service changes.
My contributions also extended to setting up new outlets and counters in renowned shopping malls for both restaurant and wellness concepts. I provided marketing and sales support across PAN India, strategically leveraging partnerships with platforms like Swiggy and Zomato to enhance sales for Chandigarh-based food outlets in Elante and VR Punjab Mall.
Innovation was a hallmark of my approach, as evidenced by the successful launch of new concepts like Fruit Bowl in Elante and VR Punjab Mall. Furthermore, I meticulously planned promotional and marketing activities, instituted incentive programs to motivate the sales team, and handled vendor relationships for the purchase of raw materials (ingredients) used in food outlets. My multifaceted role demonstrated a comprehensive understanding of the business landscape, driving growth and success in a competitive market.
Market research for the client and perform market analysis
Attendance Management, Induction Training Programs, Administration, Maintaining Personal files of Employees, Employee Relation, Salary Processing, and Statutory Compliance and consulting services
Creating and supporting company-wide training
Day to day Co-ordination and regular inspection activities to maintain OHSAS requirements
Drafting documentation as per client’s requirements
A dynamic professional with a proven track record in marketing and client management, I have excelled in preparing comprehensive marketing plans and successfully managing international clients, expanding sales operations to include markets such as the USA, England, and New Zealand. Notably, I played a key role in penetrating the New Zealand market, initiating sales, and establishing a strong presence. In addition to managing existing clients, I actively pursued new opportunities both domestically and internationally, contributing to business growth.
A trailblazer in online marketing, I spearheaded the planning and development of the company's website, laying the foundation for an impactful online presence. Engaging in social media marketing strategies, I effectively promoted the brand and contributed to increased sales. As part of brand promotion, I successfully introduced promising players and athletes for sponsorships, enhancing brand visibility and market reach.
Beyond marketing, my responsibilities included the design of product catalogs and brochures, actively contributing to the overall branding strategy. I played a crucial role in the packaging and design of products, ensuring they met quality standards and resonated with the target audience. Additionally, I collaborated closely with international clients, particularly in the Cube Composite Hockey project, actively participating in product design and development. This involved a meticulous review of factory documentation, ensuring compliance with quality and design specifications.
A seasoned professional in the IT and services industry, I bring extensive experience in managing the sale and purchase of IT products, catering to both retail and wholesale markets. My expertise extends to the delivery of IT and IT-enabled services, where I have successfully provided tailored solutions to clients, including prominent names such as IBP, HUDCO, and within the BPO sector. Additionally, I have played a pivotal role in training teams for the upgradation and implementation of customized systems within the organization, ensuring seamless integration. Overseeing a home-based unit for MT at Focus MT India Pvt. Ltd., I managed transcriptionists and quality assurance processes, achieving timely completion of work and maintaining high-quality standards for clients in the US and UK. My proficiency also includes outsourcing home-based MT work, expanding the company's footprint, and providing constructive feedback to enhance overall quality. Throughout my career, I have demonstrated a keen ability to balance production control and planning in line with company targets.