Unit Head
DB Corp Ltd
Total years of experience :19 years, 10 Months
I am currently associated as Unit Head with India’s largest and No.1 Hindi news website ‘Dainik Bhaskar’ . (http://www.bhaskar.com)
Dainik Bhaskar Group is India’s largest newspaper group and with 6 newspapers and 62 editions, the group has total readership of nearly 4.4 Crore across 14 states. The group has a strong presence in radio business. 94.3 MY FM, the radio brand of the group is the 4th largest radio network in India, with presence in 30 cities across 7 states. The digital arm of group, DB Digital has 2.62 billion collective page-views with 77.1 million unique visitors across its portals in four languages, Hindi, Gujarati, English and Marathi.
Key Deliverables:
Head digital advertising across market of U.P for group websites of Dainik Bhaskar that’s the world’s largest Hindi news website and reaches out globally to more than 80 Million unique visitors and delivers more than 2.62 Billion impressions on a monthly basis.
Generate revenues through sales of available inventory in the group’s digital platform of WEB (Online), WAP (Mobile), APP (Mobile Applications), social networking media & event sponsorships.
Identify and acquire business from corporate of private and government entity through sale of CPM, CPC, CPL, ROS Ads, Display Ads, Hi Impact Ads, Native Content, sponsored content, pre roll video ads, video production, digital activations & event sponsorships.
Analyze market and develop strategy to align with monthly revenue targets assigned by management.
Identify communication needs of client and create digital engagement strategies that encompasses the entire gamut of digital touch points available in the bouquet of Dainik Bhaskar
Network closely with top management teams at the clients end and with decision makers & influencers at the advertising agency to ensure business acquisition.
Effectively monitor, analyze, track & optimize digital campaign performance of an advertiser to ensure success metrics are met.
Work effectively in a cross-functional capacity including key partnerships with marketing, finance, ad-ops, product, solutions and insights.
Consistent commitment to learning about the latest in digital advertising and marketing opportunities, trends, and technologies.
Train, develop and lead team of digital marketers to actively seek business opportunities in an operational market.
Oversee and hand-hold the in house promotional campaigns for brand awareness.
I worked as a Business Manager with India’s leading tabloid news daily called “inext” which is a group publication of World’s largest read news daily “Dainik Jagran” & belongs to India’s largest media conglomerate “Jagran Prakashan Ltd” (www.jplcorp.in).
inext is India’s leading tabloid news daily in a bilingual format, that has caught on to the pulse of the Young at Heart. It has an impressive readership of more than 22 Lac readers across 12 mini metro cities in 4 states of India through its various editions and infrastructure. Its distinct packaging of news, brand initiatives & marketing solutions has won it many coveted awards & recognitions at international platform of afaqs, INMA & WAN-IFRA.
Key Deliverables:
Manage advertisement sales across all edition of inext to ensure revenue growth in the business.
New product development along with introduction of new marketing schemes to enlarge the bouquet of services available with inext in its operational market
Development of innovative tailor made advertising concepts to acquire new clients and enhance revenue from existing clients through cross selling and up selling of products available with inext.
Identify prospects of large business volumes in an operational market across all editions and generate business by mapping client requirement with our product.
Revenue assurance for minimization of bad debts and restricting overdue of outstanding payment than its stipulated time period.
Highlights:
Manage advertisement sales across all editions of inext that spans across 4 Indian states of Uttar Pradesh, Bihar, Jharkhand, Uttarakhand and comprise 12 mini metro cities of Kanpur, Lucknow, Allahabad, Varanasi, Gorakhpur, Bareily, Agra, Meerut, Dehradoon, Patna, Ranchi & Jamshedpur.
Manage & lead team of 12 unit managers with a frontline sales team of 110 people functioning under them to drive an annual business up to the tune of Rs.18 Cr.
Source business revenue from print advertisement, supplements advertising, coffee table books and through sponsorships of on ground & digital activations in a routine calendar year.
Design, develop & execute customized media solutions to suite the client’s promotional requirement through print innovation, events, activations, ATL & BTL activities, brand merchandising etc & thereby gain maximum share of media budget from clients.
Introduced bespoke innovations in print for premium advertising concepts of belly band, half jacket, 3D advertisement, Fragrance printing, Polybag advertising, glazed newsprint, embossed newsprint, 5 color newsprint, dye cut advertisement, advertising innovations through customization of style sheet, font & layout of newspaper etc.
Developed an independent business vertical of inext known as ‘Retail Master’ that focuses on retail advertising and accounts for an annual revenue of more than Rs.3 Cr. This initiative got an appreciation at the international platform of media advertising and has won a second place at INMA AWARDS 2013 in the category of ‘Advertising Sales & Retention’.
Designed and executed launch campaign for the foray of inext in digital media as www.inextlive.com and lead the commercialization of the project in an interest of organization.
The leakages in the machinery of revenue assurance were identified and the bad debts ratio is maintained at less than 5% of the total billing due for payment.
Vodafone Essar Digilink Ltd., Kanpur Jun '09-Oct '10
Key Account Manager / Corporate Business
Key Deliverables: ❖ Identify and acquire business from corporate of private and Government entity by generating awareness and interest for the Vodafone products and services.
❖ Client servicing and revenue enhancement from corporate through VAS services and addition of subscribers.
❖ Mapping clients' requirements and suggest them accordingly to available products & services.
❖ Functioning as SPOC (Single Point of Contact) in client interface.
❖ Coordinating with different departments to ensure the accurate and timely delivery of services to client.
❖ Manage services and business for more than 60 corporate accounts.
❖ Manage services and business for the national corporate of the likes ICICI, Kotak, Parle Agro, Bajaj Allianz, Religare, Indus Tower, Yes Bank, IndusInd, GE Countrywide, Max New York, Asian Paints, Motorola, Coke etc
❖ Manage services and business for the existing corporate like Jagran Prakashan, Kothari Products Ltd, LML, Lohia Starlinger, ACC Cement, Rotomac Industries Ltd, Uttar Pradesh State Electricity Board (UPSEB), Nerolac, TVS etc.
❖ Ensure revenue contribution from corporate business for more than 26Lakhs per month through sale of Voice and Data services along with VAS like Toll Free Services (TFS), Sales Force Automation (SFA), Network Monitoring Services (NMS), and Vehicle Tracking System (VTS) etc.
❖ Manage service and business for a corporate subscriber base of more than 2800.
Sify Technologies Ltd, Kanpur & West U.P Oct '07-May '09
Territory Manager/Retail & Channel Sales
Key Deliverables: ❖ Leading a team of 15/20 members for management & business development in Kanpur, Uttarakhand & Western U.P. region.
❖ Handling 58 channel partners for smooth operations.
❖ Handling the DST operations and analyzing the performance of the team.
❖ Overseeing activities entailing marketing communication, BTL and ATL activities.
❖ Developing schemes / products for customers / channel engagements.
❖ Consistently achieved assigned targets.
❖ Product handled: Broadband (Household & SME), VOIP, VAS, Wireless Broadband.
❖ Successfully launched 2 new cities and added 6 new channel partners;
❖ Dexterously handled regular Road shows & BTL promotion activities, brand promotion activities through sponsorship to local cultural and social events, social awareness of brand & products by extending sponsorship to public welfare activities.
❖ Acknowledged & appreciated for the creative marketing efforts / created a benchmark & trend for marketing.
❖ Holds the distinction of generating highest revenue from VOIP services at the National Level.
Merittrac Services Pvt. Ltd., New Delhi Feb '07-Oct '07
Key Deliverables:
Mapping clients’ requirements and suggest them accordingly to available products & services for their needs of corporate assessment solutions.
Leverage client relationship and grow existing business with them by extending our available products and services in Application processing, Examination Delivery, Result Processing, Fresher’s recruitment, Lateral recruitment, employee assessment & facility of Test Centre network across India.
Functioning as SPOC (Single Point of Contact) in client interface for all pre & post sales functions.
Coordinating with research and operation team to devise customized solutions for client and ensure the accurate and timely delivery of services for same.
Highlights:
Managed services for corporate accounts of IT/BPO vertical like Accenture, Infosys, Capgemini, Aditi technologies, Amazon, Dell, Logica CMG, Nous infosystems, Unisys etc.
Holds the distinction of preparing Feedback forms as CRM exercise to ensure the effectiveness of services and customer satisfaction.
Adorned the title of “Star of Month” for consecutive two months for exceeding targets and appreciated by the client.
Entrusted with additional responsibilities to handle the Key Vertical clients like GAIL, NTPC, Jindal Steel & Power, United Health Group, United Colors of Benetton etc.
Essar Cellular, Lucknow Jul '02-Oct '03
Key Deliverables:
Identify and acquire business from corporate of private, PSU & Government entity by generating awareness and interest for the products and services of Hutch.
Mapping clients’ requirements and suggest them accordingly to available products & services.
Functioning as SPOC (Single Point of Contact) in client interface.
Coordinating with different departments to ensure the accurate and timely delivery of services to client.
Highlights:
Account management for the national corporate of the likes ICICI, kotak, SIDBI, Citibank, Standard Chartered etc.
Acquired and managed business of the local corporate like Emerson, KESCO, IVRCL, Sultan Tanners, Bajaj Hindustan Ltd, Calico trend, Indargo, Super Tannery & Ashok Masale.
Ensured vertical business target achievement for revenue assurance and account retention by coordinating across internal departments.
Client service management by organizing onsite customer service camps and promoting loyalty programs across corporate.
MBA (CRM & Marketing) from Amity Business School, NOIDA in 2007.
B.Com. from Lucknow University in the year 2002.