Business Head - South Asian Channels (MENAP)
Zee Network
Total years of experience :29 years, 9 Months
Head Zee Network’s South Asian Channels including Zee TV, Zee Cinema,
Ten Cricket, Zing and regional channels across MENA & Pakistan.
Revenue management including advertising and distribution.
Business development.
Head Zee TV’s operations across MENA & Pakistan.
Revenue management including advertising, subscription and others.
Strategize programming and marketing.
New business development.
Head network’s marketing operations across MENA & Pakistan.
Head network’s digital, mobility and online initiatives.
Strategize events, sponsorship & marcom.
New business (non-television) development.
Media Relations.
Create and expand strategic partnerships.
Head the network’s marketing operations across MENA & Pakistan.
Development and execution of marketing & communication strategies.
Media Relations.
Cross media initiatives involving television programming, internet and consumer products
Market Research
Head the firm’s Middle East operations & business development
Development and execution of strategic sales & marketing plans, marcom & PR for clients.
Techno commercial feasibility studies and MIS.
Business set up, training, entry level strategizing and execution, channel and
sales network development on behalf of clients.
Headed marketing of group activities across GCC, Northern Africa, Europe, Indian Sub Continent and Far East
Development and execution of marketing & communications strategies, brand management of Eurostar, Nokia, Samsung, set top boxes and entire range of satellite receiving equipment.
Market support activities for channel distribution (Pay TV) unit.
Project and investment appraisal, avenues for new investment, alliances
and partnerships, project set up.
Marketing, Corporate Communications & Branding.
Member of the strategic planning and internal restructuring cell.
Account development and planning.
Media planning & buying.
Market research.
Production.
Account handling and coordination.
Media planning, market research and production.
Specialized in Marketing (major), Finance and Organizational (Minor). Was the university topper. Industrial training with ITC Classic Finance on marketing of financial and debt instruments.
Masters Diploma in Computer Science