MANOJ NARAYANKUTTY

I hold full P&L responsibility across UAE Modern Trade, Pharmacy channels, and international markets, driving revenue growth, margin optimization, and overall commercial performance. I lead the development and execution of commercial strategies to accelerate sales growth and expand market penetration across GCC and global markets. My role includes spearheading pricing strategies, promotions, and trade terms to enhance profitability and strengthen market positioning, while negotiating strategic agreements with suppliers and customers to secure favorable commercial terms and long-term partnerships. I have successfully expanded the global footprint by growing the export business across 13+ countries, leveraging trade shows and market intelligence to support effective product launches. Additionally, I build and maintain strong relationships with distributors, healthcare providers, and retail partners to drive market share and customer retention, while overseeing global export operations and collaborating closely with principals, supply chain, and regulatory teams to ensure compliance and seamless market entry.

I drove regional sales growth and expanded market share across Bahrain and the Eastern Province of Saudi Arabia through focused strategic planning and disciplined execution. I developed and implemented sales strategies across retail, HORECA, and industrial segments to strengthen market presence and diversify revenue streams. By building and maintaining strong relationships with key accounts, distributors, and partners, I enhanced customer retention and long-term business value. I actively identified and capitalized on new business opportunities, aligning customized packaging solutions to meet specific client requirements. Additionally, I led pricing strategies, contract negotiations, and commercial agreements to optimize profitability while ensuring customer satisfaction, and collaborated closely with cross-functional teams including supply chain, production, and logistics to drive operational efficiency and consistently exceed sales targets.

I managed key accounts and coordinated impactful promotional campaigns that significantly enhanced brand visibility and drove sales growth. I executed targeted sales initiatives across retail and HORECA channels, strengthening market penetration for chilled and frozen food categories. Through a strong focus on execution excellence, I consistently delivered market share growth, improved in-store brand presence, and optimized inventory management to minimize stock-outs. Additionally, I worked closely with logistics and supply chain teams to ensure seamless product availability, contributing to high levels of customer satisfaction and operational efficiency.

I oversaw sales and trade marketing for leading FMCG brands, managing product launches and distributor channels to strengthen market presence. I successfully introduced new product lines, enhanced brand visibility through targeted campaigns, and improved sales effectiveness by leveraging strong distributor partnerships. By developing and executing integrated trade marketing initiatives, I drove both brand equity and sales performance. Additionally, I built strategic alliances with key retailers to secure prime shelf space and maximize promotional support, further reinforcing market positioning.

I developed and executed brand strategies to increase product awareness and sales in the Bahraini market, managing product launches and ensuring successful market entry for new products in local retail channels. I collaborated with sales and marketing teams to maintain consistent brand messaging across all channels, analyzed market trends and consumer data to refine brand strategies and improve product positioning, and oversaw brand communications and promotional activities to drive consumer engagement and foster brand growth.