Country Manager – Bahrain (Distribution & Retail Operations)
Falcon Pack
Total des années d'expérience :19 years, 11 Mois
• Formulating a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability
• Successfully Opened branch office for Falcon Pack UAE in Kingdom of Bahrain and was responsible for Hiring, Training, setting up sales floor and back office, Ordering accurate number of products for exceeding target goals etc.
• Preparing Yearly, Quarterly & Monthly Sales Target, Promotion Budget, Stock & Sales Reports
• Conducting one-on-one review with all Account Executives to build more effective communications, understand training, and development needs, and improvement of Account Executive’s sales and activity performance
• Driving channel/general trade business involving sales forecast, planning of schemes, monitoring stocks level at depots and the distributors, motivating the Sales Team to achieve primary and secondary sales and distribution targets
• Formulating & implementing sales plans and new store concepts to generate sales for the achievement of revenue targets
• Steering diverse responsibilities, including strategy planning, new initiatives & operations and performing industry deep dives & customer behaviour analysis to identify product feature gaps impacting category performance
• Overcoming complex business challenges and making high-stakes decisions using strong work ethics
• Maintaining and nurturing distributor relationships, evaluating their performance region by region and identifying opportunities to seek deeper market penetration
• Leading business planning and performance management of channel partners, including development and execution of sales plans, local area marketing, staff coaching, recruitment and hosting of constructive meetings
• Developing & executing customer level engagements to maximize the entire customer lifecycle value
• Providing in-depth analysis of markets, industry trends, competitors and clients to improve strategic planning and decision-making
• Designing and executing go-to-market strategy for new product offering for entry into new markets
• Developed sales plans and budgets to achieve or exceed the annual sales objectives for the region; monitored and controlled the sales budget to ensure optimum utilization of resources in the region
• Planned & implemented BTL activities & marketing initiatives in the region
• Conducted regular market visits to check route coverage, competitor activity, and increased the sales in the region by the plan-o-gram implementation
• Collaborated with warehouse supervisor to ensure that adequate inventory stock of product was maintained for the Region
• Liaised with the Marketing Team to ensure that adequate marketing support by way of merchandising to provide brand visibility
• Developed comprehensive marketing strategy aligned with brand image while focusing on Distribution, Display, Promotion and Price
• Successfully activated the regional retail partnerships and produced marketing plans that support in store and online activity
• Collaborated with the Brand Managers and Sales Teams to ensure that all trade communications were brand consistent and achieves strong support from external agencies and sales forces
• Consulted with internal & external stakeholders like Business Development, Supply Chain, Marketing & Finance Teams and Media Agencies, Key Accounts & Research Agencies
courses: BBM