Marketing Manager
IKEA
Total years of experience :2 years, 4 Months
Management of loyalty program IKEA Family and Business Management of Newsletter, Facebook Post and the website In charge of the sustainability program and leading the eco team In charge of the market analysis, segmentation, market potentials and KPI analysis Management of market relations : local partnership, sponsoring, the commercial calendar Coordination of the communication and activities in the store Creation of customer surveys, in-store actions and their follow up Management of local campaigns Organization of physical events
Training :
- Presentation skills
- Enneagram : the different personality types and how to manage your team
- Communicate with impact
- Connecting communication for managers
- Media training : Store PR
Organization of digital and physical events (30 years) Management of customer database
Sponsoring and LinkedIn content
Content of communication materials (brochure, commercial’s communication support, etc)
Participation in the repositioning process of the brand for its 30th anniversary
In charge of the product launch of WEALINS Capi Belgium and the Eventtia event platform.
Organization of physical and digital events.
Creation of calls for tender and collaboration with a communication agency.
Updating the communication supports used by the sales teams.