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Mansour Hamad, Marketing And Public Relations Specialist

Mansour Hamad

Marketing And Public Relations Specialist·King Abdullah bin Abdulaziz University Hospital

Saudi Arabia

Bachelor's degree, Advertising And Public Relations

Work experience

Total years of experience: 6 years, 9 months

Marketing And Public Relations Specialist

December 2019 - Present

King Abdullah bin Abdulaziz University Hospital

Riyadh, Saudi Arabia

December 2019 - Present

• Develop and execute the Hospitals annual digital marketing plan, including PPC, SEO, Social Media, Affiliates and Display/Re-targeting.
• Devise innovative digital marketing campaigns, that feed into the Hospitals overarching marketing strategy
• Design, build, and maintain the social media presence of the Hospital, creating engaging digital content that increases customer engagement and enhances the Hospitals online brand.
• Implement strategies to drive traffic to the organisations website, including SEO and PPC Moderate all social media platforms including Twitter, Instagram and Facebook etc.
• Produce regular digital dashboards and performance reports of all digital marketing campaigns for the Business Development Manager reporting progress against set KPIs.
• Work closely with colleagues in Marketing and IT to ensure all activity is integrated.
• Brainstorm new and creative growth strategies through digital marketing.
• Conduct social media audits to ensure best practices are being used.
• Ensure that the brand message is consistent.
• Evaluate emerging technologies.

Company industry:
Other Healthcare Services
Job role:
Marketing and PR

Social Media Marketing Specialist

August 2016 - October 2016

الأمانة العامة للجنة الوطنية لمكافحة المخدرات

Riyadh, Saudi Arabia

August 2016 - October 2016

الأمانة العامة للجنة الوطنية لمكافحة المخدرات
Aug 2016 - Oct 2016 (3 months)
• Cultivated relationships with search engine providers to gain industry insights and determine prospects.
• Analyzed social media data to identify trends and opportunities for growth, making strategic recommendations based on findings.
• Responded to inquiries and engaged with followers to build community and support customer engagement.
• A-B tested ad campaigns to optimize performance and drive improved ROI.
• Strategized and developed video content for clients website and social media publications.
• Coordinated with public relations teams to amplify press coverage through strategic use of social media channels.
• Increased online engagement through the creation of compelling content tailored to target audiences.
• Developed and deployed content marketing strategies to improve organic search traffic.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Created content strategies for digital media.
• Create visually appealing graphics for various projects such as social media posts, advertisements, brochures, and presentations
• Collaborate with the marketing team to develop design concepts and ideas
• Use digital illustration, photo editing software, and layout software to create designs
• Incorporate feedback from the marketing team into designs
• Ensure final graphics and layouts are visually appealing and on-brand.

Company industry:
Advertising
Job role:
Marketing and PR

Education

King Saud University

May 2024

May 2024

Bachelor's degree, Advertising And Public Relations

Saudi Arabia

GPA (point): 3.74 out of 5

GPA (point): 3.74 out of 5

University of Bridgeport

May 2024

May 2024

Master's degree, Mass Communication And New Media

United States

GPA (point): 3.74 out of 4

GPA (point): 3.74 out of 4

University of Bridgepor

January 2019

January 2019

Master's degree, Master's degree, Digital Communication and Media/Multimedia

United States

GPA (point): 3.90 out of 4

GPA (point): 3.90 out of 4

King Saud University

January 2014

January 2014

Bachelor's degree, Bachelor's degree, Public Relations, Advertising, and Applied Communication, marketing

Saudi Arabia

GPA (point): 3.74 out of 5

GPA (point): 3.74 out of 5

Skills

Public Engagement
Expert
Public Engagement
Expert
Communications
Expert
Communications
Expert
Brand PR
Expert
Brand PR
Expert
Public Relations
Expert
Public Relations
Expert
E Marketing
Expert
E Marketing
Expert
GROWTH STRATEGIES
Expert
GROWTH STRATEGIES
Expert
BRANDING
Intermediate
BRANDING
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
CONTENT MARKETING
Beginner
CONTENT MARKETING
Beginner
DIGITAL CONTENT
Expert
DIGITAL CONTENT
Expert
E-COMMERCE
Intermediate
E-COMMERCE
Intermediate
ENTREPRENEURSHIP
Intermediate
ENTREPRENEURSHIP
Intermediate
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
MARKETING MATERIALS
Intermediate
MARKETING MATERIALS
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
SOCIAL MEDIA MARKETING
Intermediate

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Training
organizational excellence
king saud
Jan 2023

Hobbies

  • Boxing