Marketing And Public Relations Specialist
King Abdullah bin Abdulaziz University Hospital
مجموع سنوات الخبرة :4 years, 9 أشهر
• Develop and execute the Hospitals annual digital marketing plan, including PPC, SEO, Social Media, Affiliates and Display/Re-targeting.
• Devise innovative digital marketing campaigns, that feed into the Hospitals overarching marketing strategy
• Design, build, and maintain the social media presence of the Hospital, creating engaging digital content that increases customer engagement and enhances the Hospitals online brand.
• Implement strategies to drive traffic to the organisations website, including SEO and PPC Moderate all social media platforms including Twitter, Instagram and Facebook etc.
• Produce regular digital dashboards and performance reports of all digital marketing campaigns for the Business Development Manager reporting progress against set KPIs.
• Work closely with colleagues in Marketing and IT to ensure all activity is integrated.
• Brainstorm new and creative growth strategies through digital marketing.
• Conduct social media audits to ensure best practices are being used.
• Ensure that the brand message is consistent.
• Evaluate emerging technologies.
الأمانة العامة للجنة الوطنية لمكافحة المخدرات
Aug 2016 - Oct 2016 (3 months)
• Cultivated relationships with search engine providers to gain industry insights and determine prospects.
• Analyzed social media data to identify trends and opportunities for growth, making strategic recommendations based on findings.
• Responded to inquiries and engaged with followers to build community and support customer engagement.
• A-B tested ad campaigns to optimize performance and drive improved ROI.
• Strategized and developed video content for clients website and social media publications.
• Coordinated with public relations teams to amplify press coverage through strategic use of social media channels.
• Increased online engagement through the creation of compelling content tailored to target audiences.
• Developed and deployed content marketing strategies to improve organic search traffic.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Created content strategies for digital media.
• Create visually appealing graphics for various projects such as social media posts, advertisements, brochures, and presentations
• Collaborate with the marketing team to develop design concepts and ideas
• Use digital illustration, photo editing software, and layout software to create designs
• Incorporate feedback from the marketing team into designs
• Ensure final graphics and layouts are visually appealing and on-brand.