Manuja Saju

1. Handling key accounts and expanding the customer profile for a leading Dairy and Food company.
2. Growing the product line with individual customer.

Responsible for developing, implementing and tracking marketing programs that increase
brand exposure and restaurant sales in Bahrain.
Understand and communicate marketing strategy and objectives to the restaurant
management and staff.
Partner with manager and staff to plan and execute sales building activities that will build
relationships, which will increase customer count, check average and outside sales
Deploy web, social media, email, collateral, merchandise, and other communications
effectively with corporate support team.
Coordinating production of advertising campaigns involving specialized activities, such as
artwork, copywriting, media scripting, television and media placement, thin time and budget
and budget constraints.
Coordinate partner, community, vendor relationships, and charitable donations
Establish goodwill and relationships within the community
Identify and capitalize on strategic partners that complement the restaurant brand
Plan and execute marketing events in coordination with restaurant
Business development through acquiring large orders and other catering services
Collect and analyze data to improve marketing programs

Job Profile:
Responsible for coordination of sales and distribution channels in Bahrain from various parts
of the world.
Coordinating brand promotion campaigns with regard to advertising and sales promotion
activities.
Coordinating and providing support at all levels for business growth & development.
Part of FMCG team responsible in analyzing and reporting customer attitudes and
preferences using customer analytics
Researching potential demand and market for new products
Commissioning and undertaking market research to identify opportunities for new and
existing goods and services
Advising on all elements of marketing such as product mix, pricing, advertising and sales
promotion, selling, and distribution channels.
Provide accurate information / advice on marketing and communications matters
Development and oversight of collateral, communication materials and by coordinating
content and its design, production and distribution for website and other publications
Provide strategic marketing and communications advice to internal stakeholders and clients

Job Profile:

Conduct market research to identify answers about consumer requirements, buying habits
and trends.
Brainstorm and develop ideas for creative marketing campaigns.
Laise with external vendors to execute promotional events and campaigns.
Assist in analyzing marketing data (campaign results, conversion rates) to help future
marketing strategies.
Plan and execute initiatives to reach the target audience through appropriate channels
(Social media, e-mail & Television etc.

Recruit Financial Advisors with the minimum requirements laid down by the company.
Motivate the Financial advisors
Training the Financial Advisors in the new developments in the insurance market, the
company’s and competitive products. Conduct primary underwriting of the applications.
Assisting the FA’s on sales calls to closure of a sale in difficult situations.
Leading a team of diverse back grounds like contractors, business people, housewives,
students, professionals and the like.

Achievements
Was ranked among the top 5 MET on a consistent basis in terms of generating business.
Generated a Business of 30 lakhs in 12 months’ time.
Could successfully manage a team of Financial Advisors (24).
Trigger award winner.
Golden eagle award winner for excellent performance of new entrants