Product Marketing Manager
Cardstack
Total years of experience :7 years, 9 Months
- Launched two products: Card Staking and Safe Tools (Beta). Also, leading the GTM efforts for three upcoming product launches including building a new website and knowledge center.
- Scaled staking for Card tokens to 36% of the total tokens sold for Cardstack.
- Managing the editorial calendar and creating different content types including blog posts, press releases, guides, social media, and sales enablement materials.
- Created Web3 Watch podcast to position Cardstack as a thought leader in the Web3 Space. Web3 Watch is one of the most shared podcasts globally in its category according to Spotify Wrapped 2022.
- Responsible for reviewing the KPIs on a regular basis to ensure business goals and marketing campaigns are aligned.
- Leading a multicultural and geographically dispersed team of full-time and freelance marketers, writers, and editors.
- Created Merkle Science RegWatch initiatives that contributed to over 3X growth and helped Merkle Science build a thought leadership presence globally while generating over 1200+ MQLs.
- Led GTM for the launch of Merkle Science Tracker.
Extended Merkle Science brand presence to the US, UK, Canada, and Europe from its initial presence in Singapore through product marketing initiatives.
- Streamlined the communication process with customers through regular product updates and customer feedback mechanisms to reduce churn rate below 5%.
- Designed early GTM strategy for Merkle Science as the first marketer including thought leadership, lead generation, lead nurturing and advertising.
- Managed the editorial calendar and content creation for content marketing and sales enablement.
Hired early marketing team members including digital and product marketers.
- Launched two products: API Security, and Bot Manager for web and mobile apps, contributing to 2X revenue in FY 2019-20.
- Introduced ‘The Big Bad Bot Problem’ research initiative as part of the thought leadership campaign. Research from the initiative was featured in major media platforms including Forbes and BBC.
- Led the execution of the 2018 - 2019 product marketing campaign to establish ShieldSquare (now Radware Bot Manager) as a thought leader in the bot management space, resulting in ShieldSquare being ranked as a leader by Forrester Research and named a Cool Vendor by Gartner.
- Managed the editorial calendar and content creation for content marketing, sales enablement, and events.
I was among the first few members of the Moxo team. The following is what he did at Moxtra:
👉 Content Creation:
• Planned and prepared white papers, blogs, and research reports
• Planned and prepared various product-based marketing collateral such as solution briefs, data sheets, use cases and case studies.
👉 Content Distribution:
• Collaborated with the solutions and sales teams to plan content distribution.
I started my career journey at CIO Review, overseeing the editorial efforts for the North American region.
The following is what I did at CIO Review:
👉 Editorial:
• Covered news on various topics including technology, finance, and cybersecurity
• Copy-edited news from co-authors and writers
• Wrote and copy-edited feature articles
• Wrote questionnaires and interviewed C-suite executives.
👉 Production:
• Planned feature article topics in collaboration with senior editors to ensure quality content delivery under the editorial guidelines.
• Followed various industries to keep up with trends for feature articles.
• Collaborated with the art director on the layout, photo selection, and design.
👉 Publication:
• Coordinated with the publishing desk to ensure the timely distribution of news, interviews, and feature articles.
• Collaborated with the SEO team to shortlist trending keywords for feature articles.