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Maram Alassaf, Corporate Communications - Brand & Strategy

Maram Alassaf

Corporate Communications - Brand & Strategy·MEDGULF | RIYADH

Saudi Arabia

Bachelor's degree, Special Education

Work experience

Total years of experience: 10 years, 4 months

Corporate Communications - Brand & Strategy

August 2024 - Present

MEDGULF | RIYADH

Riyadh, Saudi Arabia

August 2024 - Present

1. Analyze communication channels (digital platforms, social media, blogs) to maximize their impact on user
engagement and overall customer experience.
2. Conduct market research and analyze trends and audience behavior to develop data-driven strategies and
identify new growth opportunities.
Company industry:
Insurance & TPA
Job role:
Marketing and PR

UX Writer

July 2024 - September 2024

WAFFY App

Riyadh, Saudi Arabia

July 2024 - September 2024

1. Wrote clear, engaging content aligned with brand voice to improve user experience and navigation.
2. Ensuring content aligns with the brands messaging, voice, tone, and style.
3. Creating quick, high-quality, and engaging responses for automated replies in live chat
Company industry:
Financial Services
Job role:
Design, Creative, and Arts

Media Search Analytics - Smart Assistants

June 2024 - September 2024

TELUS AI Data Solutions

South San Francisco, United States

June 2024 - September 2024

1. Improved Search Results in Siri, Smart Assistants, and video/music apps.
2. Optimized the relevance of results provided by smart assistants based on user behavior.
Company industry:
IT Services
Job role:
Information Technology

AI Trainer

April 2024 - August 2024

OUTLIER

South San Francisco, United States

April 2024 - August 2024

1. Trained AI models in creative writing by guiding tone, style, and localization.
2. Reviewed AI-generated content and provided improvement feedback.
Company industry:
IT Services
Job role:
Information Technology

Data and Analytics

January 2021 - January 2024

TAHAKOM – PIF Company

Riyadh, Saudi Arabia

January 2021 - January 2024

1. Analyzed large data sets to extract actionable insights and inform key business decisions.
Company industry:
IT Services
Job role:
Information Technology

Graphic Designer

January 2019 - January 2020

MAKNOON Association | RIYADH

Riyadh, Saudi Arabia

January 2019 - January 2020

• Design printed materials such as brochures, catalogs, posters, packaging,
and print ads.

• Prepare print-ready files ensuring correct dimensions, colors, and high resolution.

• Coordinate with printing vendors to ensure final output quality.
Company industry:
Non-profit Organization
Job role:
Design, Creative, and Arts

Content Writer

January 2017 - January 2019

MASAIE Association | RIYADH

Riyadh, Saudi Arabia

January 2017 - January 2019

1. Directed content for awareness campaigns across social media.
Company industry:
Non-profit Organization
Job role:
Writing and Journalism

Advertising Designer

February 2013 - January 2015

Swif

Dammam, Saudi Arabia

February 2013 - January 2015

Company industry:
IT Services
Job role:
Design, Creative, and Arts

Education

King Saud University

May 2015

May 2015

Bachelor's degree, Special Education

Saudi Arabia

Skills

Corporate Communications
Expert
Corporate Communications
Expert
Marketing
Expert
Marketing
Expert
Content Strategy
Expert
Content Strategy
Expert
Content Writing
Expert
Content Writing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing
Expert
Marketing
Expert
Content Writing
Expert
Content Writing
Expert
problem solving
Expert
problem solving
Expert
Project Management
Expert
Project Management
Expert
Growth Marketing
Expert
Growth Marketing
Expert
Business Development
Expert
Business Development
Expert
Branding
Expert
Branding
Expert
localization
Expert
localization
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert

Languages

Arabic

Native Speaker

English

Expert

Memberships

Saudi Customer Experience Association

Member

December 2022

Training and Certifications

Certifications
UX WRITING ADVANCED COURSE
Aug 2023
Show credentials
Professional Certificate in Customer Experience (CXAC)
Apr 2023
Show credentials
Certified Digital Marketing Professional with DMI (CDMP)
Jun 2024
Show credentials