Senior Marketing Specialist
CMG Holding
مجموع سنوات الخبرة :9 years, 7 أشهر
Brainstorming and developing ideas for creative marketing campaigns
Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas
(content development and optimization, advertising, events planning, etc.)
Plan and execute initiatives to reach the target audience through appropriate channels (social media,
Google ads etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future
marketing strategies
Responsible for the execution of marketing activities, which may include advertising, collateral development
Create B2B marketing plan include the marketing channels needed to reach them
Create social media marketing calendar for B2C on different platforms
Conduct market research for both B2B potential clients and B2C competitors
Create Company Profile content
Provide expert strategic marketing consultation and guidance to various clients
Perform performance marketing by contacting influencers and bloggers.
Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and
business plans
May have budget oversight, accountability, and reporting
Create value proposition iterations
Conduct market segmentation
Create testing and learning cards for value proposition
Travel to get insights into the targeted governorate
Test concepts generated from ideation Sessions
Analyze interview data to be added to the value proposition
canvas Conduct interviews with participants for each
segment Participate in the service design process
Set criteria for logo guidelines
Follow up on branding agencies
Managed Mondelez Egypt account public relations activities and event management Create Media kit for
PR events
Highlight/recommend important and potential events.
Prepare daily monitoring reports of both online & print news.
Create Monthly reports about media coverage and results
Handle branding and advertising activities
Visit events location for branding purposes
Contact journalists/reporters for press releases.
Assist in creating proposals and plans
Translate documents in English/Arabic.
Create expected questions and answers for media interviews
Conduct market research for new/existing competitions and monitor their activities
Assist the marketing manager in all ATL, BTL, and digital marketing activities
Responsible for managing the creative and media buying agencies.
Communicate with different agencies and generate pitches and price negotiation
Help build the marketing plan and estimated budget
Support in all on-ground activations and roadshows starting from planning to execution.
Work on the design and production of any required POSM and in-store branding
Help build the digital calendar achieving the required KPIs
Assist in ESCO company rebranding and repositioning including new website development,
corporate identity, Logo, etc.
Contact public figures and influencers to promote the product
Obtain market research and competitive analysis.