Marcom Manager - Brand communications
Africell Group
Total years of experience :9 years, 3 Months
● Led a team of 11 members to manage the brand and communications of Africell, handling all advertising, promotions, CSR, and public relations.
● Planned and executed CSR activities such as the “Africell Uganda Marathon 2018 & 2019”, organised a donation of 3 brand new vehicles for the government of Uganda in line with our promise to support the fight against the spread of covid19.
● Participated in the brand launch across different regions, ensuring the network installation and proper functionality, including the commercial launch, and building marketing teams.
● Launched new products and services, managed public announcements, dealt with TV, radio, and other communications channels: social media, newsletters, press releases, publications, and online events…)
● Oversaw the development of communication materials closely guaranteeing the consistency and reliability of the brand and respecting the communication guidelines.
● Designed and launched the “King of Bundles” and the “Swift” campaigns positioning Africell as a leading data services provider, and offering youth and students access to social media at affordable prices.
March 2015 - Oct 2015 | Africell Limited, Kampala, Uganda | Sales Coordinator
● Coordinated the sales of available airtime, sim car, phones, and devices in Eastern Uganda.
● Increased Africell sales in Eastern by over 40 % within six months.
● Formulated reports and monitored the key performance indicators to track performance and the level of success.
Dec 2012 - Feb 2015 | Hanna Co for Furniture, Tripoli, Lebanon | Sales Manager
● Led a team of sales executives and implemented a sales incentive system to motivate teams, increasing the store's revenues by 30%.
● Created the “Hanna Club” loyalty program which rewarded loyal customers with massive discounts on cumulative purchases.