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Marc Haddad, Chief Financial Officer - the Middle East and North Africa

Marc Haddad

Chief Financial Officer - the Middle East and North Africa·Publicis Media

United Arab Emirates

Diploma, Certificate In Leadership

Work experience

Total years of experience: 16 years, 2 months

Chief Financial Officer - the Middle East and North Africa

January 2016 - December 2019

Publicis Media

Dubai, United Arab Emirates

January 2016 - December 2019

Head the daily operations of the company, ensuring efficiency is administered. Develop and incorporate business strategies, plans and procedures, while establishing company goals for performance and growth. Implement and supervise all financial-related activities including the development of financial and operational strategies, forecasting, deal analysis, negotiations and investor relations. Contribute in formulating the company’s future direction while supporting tactical initiatives, in addition to monitoring and directing strategic business plans. Implement operational best practices, overseeing all transactions and processing systems. Provide strategic recommendations to enhance financial performance and new business opportunities. Measure performance by analyzing and interpreting data. Establish trusted relationships with key customers, clients, vendors, partners, and stakeholders.
• Direct the financial operations of Starcom, Mediavest|Spark, Zenith, Resultrix, Performics and AOD (Audience on Demand) in 17 markets, covering over 14 offices.
• Implement one system (Navision) across the region, executing automation across all functions and achieving the best internal audit score yet to be accomplished.
• Surpass in delivering one of the region's highest margins within Publicis media, reducing OH around 13% YoY, standardizing benefits across markets and improving employee’s welfare.
• Formalize relationships and act as a strategic advisor to the local CEO, Chairman, vendors, and clients, delivering on all commitments as per business plans.

Company industry:
Advertising
Job role:
Finance and Investment

Chief Financial Officer- the Middle East and North Africa

April 2014 - January 2016

STARCOM MEDIAVEST GROUP & ZENITH MEDIA (PUBLICIS GROUP)

Dubai, United Arab Emirates

April 2014 - January 2016

Developed finance organizational strategies by contributing financial and accounting information, analysis, and recommendations, establishing functional objectives in line with organizational objectives. Established finance operational strategies by evaluating trends, establishing critical measurements, determining production, productivity, quality, and customer-service strategies, designing systems and implementing change. Monitored financial performance by measuring and analyzing results, initiating corrective actions and minimizing the impact of variances. Maximized return on invested funds by identifying investment opportunities and maintaining relationships with the investment community.
• Headed the operations of 12 offices in 9 markets across the Arabian Peninsula, the Levant, and North Africa, directing the financial activities of the company in a unanimous direction according to the developed strategic business plan.
• Profitably identified revenue sources, increasing the organization's bottom line, reducing costs in several areas and fine-tuning processes.
• Partnered and forged excellent relationships with the management board, supporting the CEO and Chairman in identifying business growth opportunities and developing related business proposals.
Collaborated with the CEO, ensuring the business structure and processes is delivering optimal operating efficiencies and providing improvement solutions when necessary

Company industry:
Advertising
Job role:
Finance and Investment

Finance Director Levant (Lebanon-Jordan-Syria-Iraq)

August 2006 - March 2014

Starcom Mediavest Group(Publicis Group Paris)

Beirut, Lebanon

August 2006 - March 2014

Oversaw the financial operations for all assets and operations, driving all key processes involving accounting, budgeting, financial analysis and reporting, taxes, procurement, costing, cash and currency management, contract negotiations and legal activities. Coordinated, analyzed and reported the financial performance and projections to management. Prepared short and long-term financial forecasts of financial performance for use with internal management and external parties. Oversaw audit and tax functions, coordinated activities with outside audit firms and reviewed firms' performance.
• Headed the expansion of Starcom Mediavest Group (Publicis Group Paris) into the Iraqi market, overseeing the project from inception to completion.
• Pioneered the company Vivaki in the region, successfully forming all its subdivisions that led to its replication across the MENA region.
• Elected as the best agency in the region for improved quality and transparency by initiating the implementation of the Sarbanes-Oxley internal controls, resulting in passing the internal audit.
• Recognized for leadership and professionalism by global leaders for successfully leading the project of creating a shared service center and implementing a new system Maconomy.

Company industry:
Advertising
Job role:
Finance and Investment

Administration & Financial Manager

July 2005 - July 2006

Creation Alexandre Miya Paris

Dubai, United Arab Emirates

July 2005 - July 2006

Established, implemented and maintained accounting and administrative policies and procedures for a wide-ranging set of activities including financial accounting and reporting, employee relations (hiring/terminating policies) and other corporate policies. Directed all aspects of HR, implementing a corporate employment agreement in compliance with the UAE labor law. Oversaw all finance and accounting functions including budgeting, asset management, cash flow management, payroll, and management reporting. Ensured that regular financial statements are produced so that the Treasurer, Executive Manager and the Board have adequate information for decision making.
• Liaised between the financial departments in Dubai and Cyprus in collaboration with the Logistics and Brand managers, delivering results in the following areas, accounting, budgeting, reporting, purchasing, IT and personnel management.
• Headed and executed financial budgets across four separate profit centers, implemented purchasing and payment policies, organized treasury management and foreign currency balances and improved travel expense reimbursement policies.
• Cultivated a special task team to implement continuous inventory taking procedures.
• Monitored and regulated order processing, inventory, and accounts through the efficient usage of the existing MIS systems.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Finance and Investment

Audit & Budgeting Manager

September 2003 - October 2004

Great Brands Nigeria Ltd (BAT Exclusive Distributor)

Nigeria

September 2003 - October 2004

Planned and performed operational and financial audits, identifying business process risks. Developed recommendations and reports based on audits and presented these ideas to senior management. Formulated professional development and training materials for staff members. Identified ways to maximize the relationship with clients and deliver added value.
• Established audit and control standards and guidelines, traveling extensively to train and develop regional audit teams, ensuring the practices are implemented.
• Successfully prepared the first budget for the company, trained all the finance and accounting staff, achieving a 30% cost reduction.
• Advised and assisted in the transition during the implementation of Navision

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Accounting and Auditing

Trainee

August 2002 - September 2002

Banque libano francais

Beirut, Lebanon

August 2002 - September 2002

Trained and gained full knowledge of the SWIFT System at the central service of transfers, replacing one of the employees during his annual leave after a month of training

Company industry:
Banking
Job role:
Accounting and Auditing

Trainee

August 2001 - September 2001

Bank of Beirut

Beirut, Lebanon

August 2001 - September 2001

A global introduction to all bank activities including, clearing room and cash operations, operating as a teller and handling a month of cash operations

Company industry:
Banking
Job role:
Accounting and Auditing

Trainee

August 2000 - September 2000

Beirut Riyad Bank

Beirut, Lebanon

August 2000 - September 2000

Basic introduction to several departments within the bank such as Credit Cards Guarantees and Corporate Loans departments

Company industry:
Banking
Job role:
Accounting and Auditing

Education

George Washington University

May 2012

May 2012

Diploma, Certificate In Leadership

Lebanon

Association of Certified Chartered Accountant ACCA

December 2010

December 2010

Diploma, Training in International Financial Reporting Standards

Lebanon

Holy Spirit University

August 2003

August 2003

Bachelor's degree, Finance

Lebanon

Formatech

September 2002

September 2002

Diploma, Microsoft Certified System Engineer

Lebanon

Formatech

August 2001

August 2001

Diploma, Microsoft Certified Professional

Lebanon

Skills

Leadership
Expert
Leadership
Expert
Budget Management
Expert
Budget Management
Expert
Governance
Expert
Governance
Expert
SOX
Expert
SOX
Expert
Management
Expert
Management
Expert
Leadership
Expert
Leadership
Expert
Budget Management
Expert
Budget Management
Expert
Governance
Expert
Governance
Expert
SOX
Expert
SOX
Expert
Management
Expert
Management
Expert

Languages

English
Expert
French
Expert
Arabic
Expert

Training and Certifications

Training
Certificate in Leadership
the George Washington University
Jan 2012
Training 360 Degree Leader
John Maxwell
May 2015
Individual Development Program
MEIRC
Jun 2018
Executive Development Program
Publicis Groupe Paris
Jun 2017