Marcel Kassab, Branch Manager

Marcel Kassab

Branch Manager

Motorola Solutions

Location
Saudi Arabia
Education
Master's degree, MSC – Distance Learning
Experience
32 years, 7 Months

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Work Experience

Total years of experience :32 years, 7 Months

Branch Manager at Motorola Solutions
  • Saudi Arabia - Riyadh
  • My current job since September 2012

Highlights:
• Directed country / cluster sales operations, deployed regional strategies that enhanced revenue and increased market share, and placed the company among market leaders in the country.
• Increased the customer base and met targets consistently through focused promotions and high quality of customer service.

Key Responsibilities:
• Oversee sales forecasting and planning, develop sales budget and monitor sales performance regularly.
• Identity and capitalize on sales opportunities in the market, work towards making the sales process more efficient and reduce the time between initial customer contact to solution delivery.
• Generate and maintain country-wide sales leads and develop a reliable sales pipeline to augment company revenue, convert leads into firm orders.
• Coordinate with different departments in the company to provide high quality of service to key accounts of the company; consistently develop new key accounts.
• Ensure compliance with regulations and norms governing the business, update teams of any change or modification in regulations and explain its effect on the business.

Senior Key Accounts Manager at Motorola Solutions
  • Saudi Arabia - Riyadh
  • August 2007 to September 2012

Highlights:
• Analyzed the market to identify potential customers for the company, developed several key accounts in Saudi Arabia that contributed to the company’s revenue.
• Generated annual sales of USD 15 million from the portfolio of key accounts handled, provided customized services to these accounts and gained regular business.
• Surpassed annual sales targets consistently through concentrated sales efforts and effectively educating customers about the benefits of the company’s products.

Key Responsibilities:
• Led key sales initiatives assisted by a team of partner managers and account coordinators, provided full support to them to closes sales deal.
• Established and maintained long-term business relations with key accounts and garnered significant business from them during the association.
• Grew customers by obtaining referrals from existing customers; communicated with potential customers, demonstrated the value of the company’s products and procured orders.
• Participated in customer negotiations, finalized terms and conditions and closed sales contacts and agreements; ensured service level agreement parameters were met.
• Prepared sales forecasts and was part of the budget planning team, developed sales goals and targets and implemented sales plans.
• Ensured a reliable and prompt after sales service to clients to maintain good will and customer satisfaction, understood issues and facilitated quick resolution.
• Generated sales of various products/services in the company’s portfolio that included Radio networks, CAD, LTE etc.
• Maintained positive customer interactions, gained trust and confidence of customers that increased the likelihood of sales.
• Developed and submitted proposals to key customers, served as the single point of contact for all their queries and concerns.

Key Account Manager at Saudi Ericsson
  • Saudi Arabia - Riyadh
  • September 1999 to September 2006

Highlights:
• Credited with successfully managing and servicing prestigious accounts (government organizations) like Ministry of Defense and Aviation, Royal Forces, Strategic Missile, Border Guard etc.
• Acquired business from a majority of the key accounts developed by building and maintaining mutually beneficial relationships.

Key Responsibilities:
• Monitored various sources where tenders were published, determined requirements and supported the projects team in preparing quotations that had a good chance of winning the bid.
• Emphasized on enterprise and government sales and developed key accounts in these segments to boost the sales revenues of the company.
• Managed sales of radio communications systems product portfolio (microwave, digital recording systems) and grew the market share for these.
• Developed, grew and sustained excellent relations with clients by understanding the client and his business requirements, providing satisfactory solutions and maintaining complete transparency in all communications and transactions.
• Followed-up with solution development and delivery teams to ensure that customer services were activated in time and all sales commitments were met.
• Consistently reviewed account KPIs to verify performance parameters were being met, carried out corrective measures where KPIs were below expectations.
• Collaborated with the sales team to identify and exploit business growth opportunities, improved the quality of leads and on-boarded more clients.
• Developed and delivered impactful presentations to prospective clients and influenced their buying decisions positively.

Team Leader at Saudi Ericsson
  • Saudi Arabia - Riyadh
  • September 1996 to September 1999

Highlights:
• Formulated and implemented innovative sales programs and promotional strategies to garner market share in a competitive market that consisted of several telecom players, and met annual sales targets regularly.

Key Responsibilities:
• Supported the Manager in establishing a robust dealer network in the Eastern Province of Saudi Arabia, generated sales through the dealer network that comprised 25+ dealers.
• Led a technical support team that provided dependable 24X7 support to customers; monitored response time and quality of support service provided by the team.
• Participated in selecting and developing new dealers to expand the company’s market reach, provided sales and technical support to dealers.
• Built healthy business relations with clients by providing high quality services during and after sales, and gained repeat business.
• Reviewed sales performance of dealers, verified if they were meeting their business targets and provided dealer performance report to the Manager.

Senior Sales Executive at 3E Ericsson
  • Lebanon - Beirut
  • January 1994 to September 1996
Salesman at 3E Ericsson
  • Lebanon - Beirut
  • January 1991 to January 1994

Education

Master's degree, MSC – Distance Learning
  • at Baytown University
  • June 2014
Diploma, Electronics
  • at Lebanese College for Science
  • May 1991

Trainings and Workshops • Sales Development Program • Executive Time Management • Team Building • Effective Supervisory skills • Ethics • Sales Management • Presentation Skills

Specialties & Skills

Team Management
Decision Making Skills
Problem Solving
Teamwork
Market Share Expansion, Strategic Partnerships, Negotiation & Deal Closure
Key Account Acquisition & Management, Customer Relations, Service Quality
Product & Service Launch, Branding Activities, Sales Promotion
Sales Team Management, Training & Professional Development
Communication, Time Management, Problem Solving & Interpersonal Skills
MS Office, Salesfoce.com
Sales Strategies, Market Planning, New Business Development
Market Analysis & Intelligence, Customer Requirements and Preferences Evaluation

Languages

French
Expert
English
Expert
Arabic
Expert