Project Assistant Manager
Emirates NBD
Total years of experience :8 years, 2 Months
Corporate Social Responsibility
Emirates NBD, Strategy
• Managed the implementation, tracking and measurement of integrated marketing campaigns, on time and
within budget.
• Handled ATL & BTL Campaigns for Liabilities.
• Analyzed the data base for the campaigns by using Used "SAS" to maximize effectiveness and optimize ROI
for the campaigns.
• Dealt with the Area Managers to improve Branches performance.
• Collected, assessed and tracked the database in user behavior.
• Created and managed the campaign budget.
• Developed integrated B2C and B2B marketing campaign strategies and activity plans for key programmes
and used channels effectively.
• Worked with key stakeholders to implement campaign activity including: product marketing teams, digital
marketing teams, customer relationship management team, events team, brand, customer services,
admissions, international, regional, business development, PR and programme leaders.
Managing Community Investment Dep. for Barclays Bank in MENA.
• Defining and developing the strategies which underpin Barclays CSR objectives.
• Relationship building with government, corporates, project partners, stakeholders, consultants,
contractors,
EXPERIENCE
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donors, educational institutions & other NGO’s/ external agencies for finalizing projects, integrating
innovative practices and ensuring compliance to the terms and conditions such as : Dubai Police,
Ministry of Education, Islamic Affairs.
• Handling Social Media portfolio for Barclays.
• Present Barclays Bank on Local events.
• Preparing the monthly and quarterly reports of the events and present it to the head of Marketing.
• Analyzing the report for volunteering programs at Barclays and present it to the head of Marketing.
Leading the development, implementation and management of an effective financial literacy programme
for NBAD, involving the key areas of the business, including compliance and risk, to align the bank with
recommendations and directives on financial literacy from UAE Central Bank and UAE Banks Federation
(UBF).
• Leading the design and implementation, with key internal stakeholders, of an effective volunteer strategy
and programme which engages staff, uses and develops the core talents of the bank, makes a positive
contribution to communities in which the bank operates, and achieves high levels of employee participation.
• Lead the development and implementation of programmes/activities aimed at raising/improving employee
awareness of social responsibility and the bank’s performance in this area (eg annual employee wellness
day, annual employee charity day, etc) including the development of relevant policies and processes.
• Work together with the relevant Group Marcom and Commercial Banking team members to gain a full
understanding of the purpose of the bank’s citizenship programmes that deliver social value and contribute
to the successful delivery of the initiatives.
• The main point of contact with key government agencies and NGOs and other stakeholders on social
initiatives, including preparation and submission of the CSR Label.
• Work together with the CS team to develop and deliver an effective group sustainability strategy.
• Understand and keep updated on industry relevant social standards and relevant legislation, international
guidelines and frameworks (eg SROI, Sustainability Development Goals, SA8000, etc) that affect the bank to
effectively measure and manage the bank’s social performance and prepare proposals for adoption of
frameworks, submissions and reports where required.
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