Business Program Manager
Microsoft
Total years of experience :10 years, 3 Months
• As a Business program Manager within Microsoft IT I leverage my IT and business acumen to deliver sales processes, data insights, and tools that enable Microsoft sellers to deliver across 100+ subsidiaries.
• Drive effective landing of various capabilities across subsidiaries and partner to improve the users end to end experience and productivity. Involved in major projects like Dynamics CRM Online, Partner Connect, Customer planning, lead management and modern tele sales.
• Drive the adoption of the listening mechanisms (Uservoice, Yammer, listening tours & OfficeHours) and influence the global IT roadmap based on employees feedback
• Strong business engagement and partnership with stakeholders to drive adoption and NSAT of priority applications and improve the field users end to end experience and productivity
• Plan, coordinate and perform marketing research and market development projects within the commercial strategy department.
• Design survey instruments and coordinate the collection of internal and external marketing data (Data warehouse/PLSQL).
• Market and Competitive Trends Analysis
• Assess the performance of key metrics (eg. Subs, ARPU, pricing changes) to recommend product launches and strategic positioning.
• Setting marketing roadmaps, modeling product and services and specifying target segments.
• Pricing schemes, business cases, planning and launching of new offers/promotions/price plans
• Analyze Revenues and costs and flag opportunities and threats to senior management
• Evaluate the effectiveness and profitability of customer acquisition and retention offers, programs and campaigns
• Segmentation, traffic analysis, Geo Marketing analysis and Churn analysis
• Leverage key insights based on detailed analysis to support recommendations on strategic changes in direction.
• Budgeting, Forecasting, Actual versus Budget Analysis.
• Interact effectively with other departments (sales, Finance, Customer service…) to support marketing objectives.
• Project Management: Coordination with clients, assessing requirements, implementation and training over various business applications mainly in accounting, insurance, reinsurance, banking, banc-assurance, web-solutions
• Creating User guides for Business solutions and Business Intelligence solutions,
feasibility studies, functional requirements and process reviews
Assisting clients in the ERP solution usage
Training on Client relationship and customer service
Graduated with Magna Cum Laud- High Distinction 3.5 GPA