Digital Media Consultant
Government of Pakistan
Total years of experience :10 years, 0 Months
- Launched and managed successful Digital Media Campaigns (Promoted) of Group's Services including Real Estate & Tenants Management, Landscaping, Construction & Interior Design, Chalet Bookings, Advertising & Printing (Awj Group, Awj Chalet, Awj Green, Awj Interiors, Awj Care)
- Solely launched 3D Projection Mapping in the Events Management section of the Group - Demonstrated an interesting show in Riyadh Season & Diriyah Season
- Took care of entire communication and coordination (Software Requirements Specification) for ERP System and official website development (https://awj.com.sa)
- Created marketing content for Company Profile, Events, Brochures, Social Media and Website
- Took care of the coordination with the Group's suppliers and clients, when and where needed
- Worked closely with clients (Ministry of Health, National AIDS Program (NAP), GlaxoSmithKline, Al-Watania Poultry plus many others) and Studio Department to prepare content calendars
- Planned & implemented innovative campaigns on social media and outdoor media including Mupis, Billboards and highway digital screens
- Conducted qualitative and quantitative researches and online surveys to analyze and prepare evaluation reports
- Administrative tasks: Prepared & assigned studio job orders, formulated and tracked jobs action plan, prepared creative briefs and output briefs, made client presentations and reports
- Prepared media brief, communicated and followed media plan for outdoor campaigns
- Put and discus requirements for website development with team and clients to be followed (https://www.nityaglobal.com)
- Responsible to manage all types of English content (marketing & technical) used within and outside the organization
- Managed requirements collection, system analysis & design, coding, technical documentation, testing and implementation of a System in all phases of Software Development Life Cycle
- Translated business requirements and software design specifications into applications development through master-detail blocks, forms triggers, system variables, multiple form applications, menus, alerts and LOV's using Oracle Forms and Reports (11g)
- Was responsible for taking Dump and Restoring Backup activities together with maintaining the server Services UP and DOWN
- Populated WordPress site pages with content
- Improved website visibility in Search Engines by writing SEO articles, Meta-Tags (Meta-Titles & Meta-Descriptions)