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مريم الصانع, Brand Manager, Mango, Fawaz Al Hokair & Co

مريم الصانع

Brand Manager, Mango, Fawaz Al Hokair & Co ·Fawaz Alhokair Group

المملكة العربية السعودية

بكالوريوس, Business with Management

الخبرة العملية

مجموع سنوات الخبرة: 18 سنوات, 6 أشهر

Brand Manager, Mango, Fawaz Al Hokair & Co

يونيو 2021 - حتى الآن

Fawaz Alhokair Group

الرياض، المملكة العربية السعودية

يونيو 2021 - حتى الآن

Duties & Responsibilities:
- Attend showroom for product selection to fit our customer’s needs as well as working on product development for special collection, pricing and collection launching.
- Execute brand strategy including brand guidelines, vision & value.
- Plan and organize promotion events to improve sales & reduce leftovers.
- Managing advertisement & promotion budget, as well as customer insights
analysis & brand positioning.
- Plan budgets, sales forecast and all the reports for products & sales.
- Plan and execute all communications and media actions on all channels
including online.

Achievements:
- Increasing the sell through by working on OTB & in-season management.
- Improving customer service which reflected positively on stores KPIs.
- Achieving positive EBITDA by minimizing the loss & expenses & seeking
potential growth.
- Team development & career growth, by consistent coaching & working hand
on hand with the AMs & SMs to improve their weaknesses, holding them accountable & teaching them new skills.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
الجمال والموضة

Brand Manager Monsoon Accessorize

نوفمبر 2019 - نوفمبر 2021

Alhokair Fashion Retail

الرياض، المملكة العربية السعودية

نوفمبر 2019 - نوفمبر 2021

• Set up and roll out retail operations managing the full cycle of operations and driving profitable growth
• Recruit build and enable cross functional teams
• Conceptualize and drive growth strategies and ensure customer delight
• Coordinate the overall brand management and marketing activity
• Establish the Regional Sales Management organization structure and manage and motivate performance
• Plan, develop and direct marketing efforts for a particular brand or product
• Create strategies to take advantage of market opportunities
• Conceptualize strategic initiatives and implement details of a campaign Execute strategies with cross-functional teams Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
• Supervise brand content Manage access to brand assets Develop brand standards and usage guidelines
• Assist integration of campaigns with brand consistency
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
• Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
• Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding Write reports, specifications and creative briefs

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
الإدارة

Brand Manager I am, SIX (beeline)

فبراير 2019 - أكتوبر 2019

Alhokair Fashion Retail

الرياض، المملكة العربية السعودية

فبراير 2019 - أكتوبر 2019

• Set up and roll out retail operations managing the full cycle of operations and driving profitable growth
• Recruit build and enable cross functional teams
• Conceptualize and drive growth strategies and ensure customer delight
• Coordinate the overall brand management and marketing activity
• Establish the Regional Sales Management organization structure and manage and motivate performance
• Plan, develop and direct marketing efforts for a particular brand or product
• Create strategies to take advantage of market opportunities
• Conceptualize strategic initiatives and implement details of a campaign Execute strategies with cross-functional teams Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
• Supervise brand content Manage access to brand assets Develop brand standards and usage guidelines
• Assist integration of campaigns with brand consistency
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
• Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
• Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding Write reports, specifications and creative briefs

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
الإدارة

Area Manager (Flormar-Modelsown-Skinfood-Nature Republic-Scentence)

نوفمبر 2017 - يناير 2019

Fawaz Alhokair & Co

الرياض، المملكة العربية السعودية

نوفمبر 2017 - يناير 2019

• Set up and roll out retail operations managing the full cycle of operations and driving profitable growth
• Recruit build and enable cross functional teams
• Conceptualize and drive growth strategies and ensure customer delight
• Coordinate the overall brand management and marketing activity
• Establish the Regional Sales Management organization structure and manage and motivate performance
• Responsible for end to end operations and business expansion by identifying and setting up retail operations in fresh locations
• Driving profitable growth through robust pricing policy, healthy margins, promotional discounts and special offers
• Optimising inventory, ensuring cost mitigation and driving policy as well as process compliance
• Team management & Coaching ensuring performance and target achievement.
• Undertake purchasing, and drive Brands performance, replenishment stock rotation and stock analysis of the Brands,
• Drive efficient and profitable operation of assigned stores, ensure experience is consistently provided to all customers, store teams are positively led and empowered, quality store operations are maintained, and sales targets are reached or exceeded, efficient and timely roll out of systems, procedure and programs

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التدريب والتطوير

In-store Operation Manager (Victoria Secret Full Assortment)

ديسمبر 2014 - أبريل 2017

M. H. Alshaya Co.

الرياض، المملكة العربية السعودية

ديسمبر 2014 - أبريل 2017

• Manage day to day store operations.
• Review sales and target achievements.
• Launch new collections.
• Manage the visual display and merchandising.
• Receive and tag, price shipments.
• Monitor marketing props and display.
• Manage the store staff.
• Manage recruitment and inductions.
• Manage stock-outs and stock takes.
• Manage sales and promotions preparations.
• Lead new store openings in full.
• Manage store and staff KPI’s
• Handle all costumer complains
• Communicating with the brand team.
• Reporting best sellers and product movement.
• Review conversion, IPC’s and ATV’s
• Team Motivation.
• Weekly feedback and overall report to HO
• Conducting Cashier training.
• Managing the DSSR
• Conducting PDP’s and PIP’s
• Doing the weekly schedule for the staff and section managers.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
الإدارة

Executive HR and Training officer

يونيو 2013 - نوفمبر 2014

INVISALIGN - Taqweem Medical Company

الرياض، المملكة العربية السعودية

يونيو 2013 - نوفمبر 2014

• Arrange conferences for training.
• Review training materials.
• Review attendance.
• Review efficiency and impact of the training.
• Making sure the trainees have had a successful session.
• Managed overseas partnerships.
• Admin work for HR.

مجال الشركة:
المستشفيات الطبية
الدور الوظيفي:
إدارية

Follow-Up & Development Head Officer

يوليو 2011 - مايو 2013

Al-Tafarod Al-Arabi

الرياض، المملكة العربية السعودية

يوليو 2011 - مايو 2013

• Managed all the sales development.
• Managed all projects.
• Made sure delivery times were adhered to.
• Monitored Customer satisfaction
• Handled costumer and client’s complains.

مجال الشركة:
خدمات الدعم التجاري الأخرى
الدور الوظيفي:
الإدارة

call Center Supervisor -Sales Team

أكتوبر 2009 - يونيو 2011

Saudi British Bank (SABB) the call center

الرياض، المملكة العربية السعودية

أكتوبر 2009 - يونيو 2011

• Started as telemarketing agent promoting credit cards and insurance.
• Collecting data
• Promoted to a supervisor and trainer.
• Trained all the new ladies joining the team.
• Distributing data and tasks to my team.
• Managing the progress and development.
• Managing all in house competitions and motivation programs.

مجال الشركة:
البنوك
الدور الوظيفي:
المبيعات

Makeup Team Leader

يونيو 2007 - سبتمبر 2009

Radwa Fashion Retail

الرياض، المملكة العربية السعودية

يونيو 2007 - سبتمبر 2009

• Provide advice regarding Make-up and skin Care product.
• Training Staff on Retail and operations of cosmetics.
• Responsible for achieving sales.
• Responsible for stocks and inventories.
• Team leader for the cosmetics division.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التصميم والإبداع والفنون

التعليم

The University Of Salford

يوليو 2027

يوليو 2027

بكالوريوس، Business with Management

المملكة العربية السعودية

Currently pursuing a Bachelor’s degree, expected to graduate in 2 years

Skills

Microsoft Office
Expert
Microsoft Office
Expert
Leader
Expert
Leader
Expert
Audit
Intermediate
Audit
Intermediate
HR
Intermediate
HR
Intermediate
Office Managment
Expert
Office Managment
Expert
Follow-Up
Expert
Follow-Up
Expert
Hairing
Intermediate
Hairing
Intermediate
Training
Expert
Training
Expert
cash wrap
Expert
cash wrap
Expert
operations
Expert
operations
Expert
Retail Buying
Expert
Retail Buying
Expert
Sales Operations
Expert
Sales Operations
Expert
Budgeting and Forecasting
Expert
Budgeting and Forecasting
Expert
Staff Training
Expert
Staff Training
Expert
P&L Management
Expert
P&L Management
Expert
Time Manament
Expert
Time Manament
Expert
Communication
Expert
Communication
Expert
Retail
Expert
Retail
Expert
Quotations
Expert
Quotations
Expert
Materials
Expert
Materials
Expert
Minutes
Expert
Minutes
Expert
Outbound
Expert
Outbound
Expert
Gathering
Expert
Gathering
Expert
Commercials
Expert
Commercials
Expert
Marketing
Intermediate
Marketing
Intermediate
e-commerce
Expert
e-commerce
Expert
P&L
Expert
P&L
Expert
Planning
Expert
Planning
Expert
Stock Management
Expert
Stock Management
Expert
Team Building
Expert
Team Building
Expert
OTB
Expert
OTB
Expert
Product Development
Expert
Product Development
Expert

اللغات

الانجليزية
متمرّس
العربية
اللغة الأم