Account Management Intern
Fortune Promoseven
Total years of experience :0 years, 6 Months
-Analyzed the effect of product merchandising on Brands’ IMC through market visits to ensure maximized effect of client’s advertising campaigns
-Team worked with 8 students in gathering data and coming up with a competitive analysis on 4 products including: Nesquik, Nido, Nescafe, and Coffee Mate.
-Created a full storyboard as a form of presentation for our results
-Researched and gathered information about corporations’ CSR activities in Egypt
-Contacted and interviewed international companies’ CSR managers about their activities
-Identified strengths and weaknesses of Indian education system and culture
-Developed workshops for high school students introducing the concepts of lateral thinking, leadership and entrepreneurship
-Interacted with Indian students and other interns participating in the project from 30 different nationalities