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Mariam Nakhla, Senior Creative Copywriter

Mariam Nakhla

Senior Creative Copywriter·UA Finances

Egypt

Bachelor's degree, Marketing

Work experience

Total years of experience: 9 years, 5 months

Senior Creative Copywriter

November 2025 - Present

UA Finances

Dubai, United Arab Emirates •Remote

November 2025 - Present

• Write long-form blogs and news content tailored to financial audiences, aligning with brand voice and strategic objectives.
• Coach and manage a team of 15 writers, providing feedback and training to elevate writing quality, clarity, and consistency.
Company industry:
Financial Services
Job role:
Finance and Investment

Marketing Analyst

October 2024 - November 2025

Drive7

Riyadh, Saudi Arabia

October 2024 - November 2025

• Gathers data from surveys, internal databases, web analytics, and market research to drive audience insights analysis.
• Measures the effectiveness of digital marketing campaigns across various channels through multi-channel marketing approaches.
• Creates clear, visual reports using Microsoft Office (Excel, PowerPoint) and presents findings to management using strong analytical
thinking.
Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Marketing & Sales Manager

October 2023 - May 2025

Macy’s Department Store,

Minnesota, United States

October 2023 - May 2025

• Orchestrated strategic retail media campaigns, surpassing sales targets through innovative initiatives and
effective budget allocation.
• Mentored and motivated team members to consistently exceed performance metrics, driving productivity and
enhancing overall efficiency.
• Pioneered a multi-channel marketing approach, integrating online and offline tactics to maximize reach and
engagement.
Company industry:
Retail & Wholesale
Job role:
Beauty and Fashion

Social Media Specialist

May 2023 - October 2024

PP Machinery,

Cologne, Germany

May 2023 - October 2024

• Created and managed content calendars, campaigns, and collaborations.
• Monitored analytics and performance metrics to optimize campaigns, improved ROI, and reported
actionable insights.
Company industry:
Printing
Job role:
Marketing and PR

Social Media Specialist

May 2023 - October 2024

PP Machinery

Cologne, Germany •Remote

May 2023 - October 2024

• Created and managed content calendars, campaigns, and collaborations using integrated campaign management practices with social
media management tools.
• Monitored analytics and performance metrics to optimize campaigns, improving ROI through campaign performance optimization
and reported actionable insights for social media copywriting.
Company industry:
Automotive Repair, Spare Parts, & Support Services
Job role:
Marketing and PR

DIGITAL MARKETING SPECIALIST

January 2022 - October 2023

Youth Frontiers Non-profit,

Minnesota, United States

January 2022 - October 2023

• Crafted compelling visual and written content across various digital platforms, amplifying brand visibility and
driving audience engagement.
• Implemented SEO/SEM strategies, resulting in a significant increase in website traffic and high-quality leads.
• Led end-to-end execution of digital marketing campaigns, from conception to analysis, ensuring optimal
performance and ROI.
Company industry:
Non-profit Organization

Customer Experience Manager

October 2021 - May 2023

Macy’s Department Store,

Minnesota, United States

October 2021 - May 2023

• Mentored and motivated team members to consistently exceed performance metrics, driving
productivity and enhancing overall efficiency
• Analyzed customer experience metrics (like surveys, A/B tests) and reported on key performance
indicators (KPIs) to drive continuous improvement.
Company industry:
Fashion & Apparel
Job role:
Customer Service and Call Center

Customer Experience Manager

October 2021 - May 2023

Macy’s Department Store

Minnesota, United States

October 2021 - May 2023

• Mentored and motivated team members to consistently exceed performance metrics, driving productivity and enhancing overall
efficiency.
• Analyzed customer experience metrics (like surveys, A/B tests) and applied cultural trends analysis to inform brand storytelling and
drive continuous improvement.
Company industry:
Retail & Wholesale
Job role:
Customer Service and Call Center

CORPORATE MARKETING MANAGER

December 2020 - January 2022

Integra Marketing Agency,

Edina, United States

December 2020 - January 2022

• Elevated brand awareness and generated a 35% increase in leads through the execution of impactful marketing
campaigns and initiatives.
• Played a key role in analyzing customer journeys across multiple touchpoints, driving actionable insights to
enhance campaign effectiveness.
Company industry:
Marketing

Digital Marketing Specialist

September 2020 - October 2021

Youth Frontiers Non-profit,

Minnesota, United States

September 2020 - October 2021

• Planned, created, and launched integrated digital campaigns across various platforms (social media,
Google Ads, website) to achieve goals.
• Developed engaging copy, graphics, and multimedia content for digital channels, to ensure brand
consistency.
Company industry:
Non-profit Organization
Job role:
Marketing and PR

Digital Marketing Specialist

September 2020 - October 2021

Youth Frontiers Non-profit

Minnesota, United States •Hybrid

September 2020 - October 2021

• Planned, created, and launched integrated digital campaigns across various platforms (social media, Google Ads, website) to achieve
goals.
• Developed engaging copy and graphics guided by content strategy for digital channels, ensuring brand consistency.
Company industry:
Non-profit Organization
Job role:
Marketing and PR

MARKETING MANAGER

January 2019 - December 2020

Malcolm Yards Fine Dining,

Minnesota, United States

January 2019 - December 2020

• Implemented data-driven optimization strategies, consistently achieving campaign objectives and driving
measurable results.
• Ensured seamless execution of virtual events using advanced platforms, delivering exceptional experiences for
attendees and stakeholders.
Company industry:
Catering, Food Service, & Restaurant

Marketing Executive

May 2019 - September 2020

Brugen Jewelers Luxury Retail,

Minnesota, United States

May 2019 - September 2020

• Coordinating with designers and copywriters to produce high-quality visual assets and promotional
materials (brochures, print ads, press releases) that maintain brand consistency.
• Organized and executed events such as new store openings, product launches, media presentations,
VIP events, and trade shows to build client relationships and brand loyalty.
Company industry:
Jewelry & Gold
Job role:
Marketing and PR

Marketing Executive

May 2019 - September 2020

Brugen Jewelers Luxury Retail

Minnesota, United States

May 2019 - September 2020

• Coordinated with designers and copywriters to produce high-quality visual assets and promotional materials (brochures, print ads,
press releases) that maintain brand consistency.
• Organized and executed events such as new store openings, product launches, media presentations, VIP events, and trade shows to
build client relationships and brand loyalty.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

MARKETING SPECIALIST

January 2017 - January 2019

Brugen Jewelers Luxury Retail,

Minnesota, United States

January 2017 - January 2019

• Developed and executed comprehensive content strategies to drive brand awareness, consideration, and
conversion across all stages of the marketing funnel.
• Analyzed marketing data to identify trends and insights, optimizing strategies for maximum impact and
effectiveness.
Company industry:
Jewelry & Gold

Marketing Intern

May 2018 - August 2018

3M,

Minnesota, United States

May 2018 - August 2018

• Supported program implementation, managed resources, and developed project management skills.
Company industry:
Industrial Production
Job role:
Marketing and PR

Marketing Intern

May 2018 - August 2018

3M

Minnesota, United States

May 2018 - August 2018

• Conducted research, analyzed trends, assessed competitors, and understood customer needs.
• Supported program implementation, managed resources, and developed project management skills.
Company industry:
Industrial Production
Job role:
Marketing and PR

Education

Hamline University

May 2020

May 2020

Bachelor's degree, Marketing

United States

GPA (point): 3.8 out of 4

GPA (point): 3.8 out of 4

Studied Marketing as a major, and entrepreneurship as a minor. Graduated with 3.8 GPA.

Skills

Copywriting
Expert
Copywriting
Expert
SEO
Expert
SEO
Expert
Email Marketing
Expert
Email Marketing
Expert
Social Media
Expert
Social Media
Expert
Digital Marketing
Expert
Digital Marketing
Expert
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
STORYTELLING
Intermediate
STORYTELLING
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
SEARCH ENGINE MARKETING
Intermediate
SEARCH ENGINE MARKETING
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
CONTENT MARKETING
Intermediate
CONTENT MARKETING
Intermediate
BRAND MARKETING
Intermediate
BRAND MARKETING
Intermediate
BUSINESS METRICS
Intermediate
BUSINESS METRICS
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
MULTI CHANNEL MARKETING
Intermediate
MULTI CHANNEL MARKETING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
RETURN ON INVESTMENT
Intermediate
RETURN ON INVESTMENT
Intermediate

Languages

English
Native Speaker
Arabic
Native Speaker
Turkish
Intermediate
Spanish
Intermediate

Training and Certifications

Certifications
SEO
Hubspot
May 2023
Training
SEO/SEM
Hubspot
Jan 2024

Hobbies

  • Digital Arts
    I like graphic designing. So, I design stuff in my free time.