Digital Marketing Specialist
Re:Coded
مجموع سنوات الخبرة :12 years, 5 أشهر
Accomplished the successful launch and promotion of 10 Bootcamps across six countries in 2022, measured by over
5.4K applications, and 6 Bootcamps in four countries, calculated by 7.9K applications in 2023 by utilizing organic and paid social media advertising, content creation, collaborating with the multimedia designer to create compelling designs and detailed campaign management.
● Achieved over 3.7K applications for English and Arabic courses in 2022, and 8 English courses and 2 Turkish courses, resulting in over 5.7K applications in 2023 by executing targeted digital marketing strategies, including hiring and managing contractors for content translation and multi-platform advertising.
● Drove two advocacy campaigns in collaboration with the Comms team, one of them was 'Women in Tech Idol, ' resulting high engagement and inclusion in a best practice catalog in 2022; in 2023, played a crucial role in website rebranding and a UX/UI Advocacy Campaign, by enhancing our digital presence and audience engagement, and Spearheaded a central Women in Tech advocacy campaign through strategic concept development, creative campaign management, influencer marketing coordination, and multi-platform campaigning and optimization.
● Contributed to Re:Coded's Facebook and Instagram blue mark verification, enhancing brand credibility.
● Grew the online community to 80, 000+ followers on social media and newsletters through effective content creation and
community engagement.
● Implemented and managed email automation transition from Mailchimp to Active Campaign, enhancing digital
marketing efficiency.
Resolved a blocked Facebook ads account for a clothing brand, boosting its online presence, and optimized their Shopify store, resulting in an increase of 33% in total sales from Nov 2021 to Feb 2022, a rise of 79% in-store sessions, and an increase of 21% of returning customers. Also, I increased their social media community by gaining 6K page likes and 4.1K Instagram followers on the mentioned timeline.
● Developed a social media strategy for a new restaurant, achieving rapid growth to 10K Instagram followers.
● Collaborated in event concept development and client pitches, contributing to successful brand launch events and new
business acquisitions.
● Assisted in developing and delivering persuasive client pitches, showcasing the agency's creative and strategic marketing
solutions capabilities.
● Ensured smooth functioning of departmental processes and maintained brand consistency, measured by successful
campaign execution and client satisfaction, through strategic development and management of advertising campaigns.
● Established cost and sales parameters for marketing budgets by optimizing campaign costs and ROI, advising on
practical marketing solutions, and overseeing the financial aspects of campaigns.
● Spearheaded the introduction of new digital solutions for client brand pages by improving user experience and
engagement by innovating in web, social media, and mobile strategies.
● Led content SEO initiatives and collaborated with web developers by enhancing online visibility and brand presence to
optimize website structures for search engines.
During my work at Bingo, I have handled different projects and Job requirements to
address the business needs addition to the regular digital media job activities:
• Presented the company in Dubai Paper and Play world, handled the
preparation and marketing material creation and presentation for this
event.
• Assigned for the brand store branding creation and suppliers’
coordination.
• Assigned to create the branding guideline for new categories such as Bobi
Dolls and Candy Scooter as well as some block items.
• Assigned in the Tom and Jerry launching, I was handling all
communication with Warner Bros.
• I have handled branding requests for bingo and its clients, was a project
owner in some events.
• Assigned to communicate with Kids channels for media airing.
• Coordinate with Influencers for promoting new product lunching and
engaging campaign.
As Digital marketing my job required:
• Research, identify and implement new online traffic and customer
acquisition.
• Develop and implement online marketing strategies.
• Creating and manage key marketing channels.
• Reporting, analysis, and on-going optimization of all marketing channels.
During my work at El Batal, I have worked for creating:
• The new brand identity with the marketing manager.
• Worked on the new projects naming (analyzing the search terms names).
• Design and content creation for the brand channels at first then worked
with the designers’ team to achieve the plan.
• Competitor analysis and consumer research.
• Created lead generation campaigns.
Handling the posting online and assigning the new channels to promote the
company.
For this position, I was required to work with the designer to develop:
• Develop and implement an online marketing plan.
• Moderation and Cs for the social media channels.
• Design social media post and post them.
• Brand Listing on Google Map
• Dealing with printing houses and suppliers.
• Dealing with freelancer photographer.
• Monitor competitor’s activity.
• Maintaining and updating customer databases.
• Research, identify and implement new online traffic (like competitions and social
media communication ideas)
• Reporting, analysis, and on-going optimization of all marketing channels.
• Worked on the first bingo product development and identity creation.
During my work at this start Up travel agency, I have worked as Marketing Manager
handling:
• Initiate market segmentation.
• Content creation (design and update and write online content) and
communicating with clients (attract potential customers and respond to any
inquiry) update marketing channels (twitter, Facebook, Instagram, YouTube,
LinkedIn, Pinterest, Google+).
• Monitoring online media, information sources and social channels.
• SEO (search engine optimization): website (Keyword optimization), blog and
social platform (social search optimization), aimed at improving search results.
• Email marketing, sales calls to corporate and sending fax.
• Assessing the results of marketing campaign and optimize the new campaigns
accordingly.
• Assisting the manager in writing reports and analyzing data
• Arranging promotional events.
• Designing, writing and/or producing presentations, articles, flyers, ‘in-house'
journals, reports, publicity brochures.
• Dealing with printing houses and suppliers.
- Writing the items description both in Arabic and English.
- Helping in quality control on the items (correct photo or if it does not pass quality the product itself).
- Helping in the marketing department by updating them with new items and participating in events and distributing coupons).
- Access the data base to upload new items online and fix any problem in description or remove product if it is out of stock.
- Make sure to track all items and file them.
We were required to:
• Collect payment for transportation and accommodations from customers.
• Converse with customers to determine destination, mode of transportation, travel
dates, financial considerations, and accommodations required.
• Compute cost of travel and accommodations, using calculator, computer, carrier
tariff books, and hotel rate books, or quote package tour's costs.
• Book transportation and hotel reservations, using computer terminal or telephone.
• Plan, describe, arrange, and sell itinerary tour packages and promotional travel
incentives offered by various travel carriers.
• Provide customers with brochures and publications containing travel information,
such as local customs, points of interest, or foreign country regulations.
• Handling the customer and making sure to address his needs and answer all his
inquiries.
