Marie-Jeanne Dougados

Spearheading Apps, Data & AI strategy and execution, I focus on landing global and local initiatives, scaling growth through programs, sales motions and partnerships, and building a strong user community.
- Designed and implemented over 10 innovative programs, driving revenue growth by up to 54%.
- Guiding beacon of the business, uniting diverse teams around shared goals across sales, pre-sales, operations, partners, enablement, and marketing.
- Driving sales motions and programs aimed at developers, line-of business leaders, and IT decision-makers to fast-track the customer journey and accelerate the adoption of AI technologies.

Following the acquisition of Pivotal by VMware, I continued in a leadership role for VMware Tanzu, managing diverse marketing functions and teams with a focus on driving strategic initiatives and ensuring efficient regional coordination.
- Spearheaded innovative developer in-account engagement and ABM initiatives in EMEA.
- Managed Go-To-Market (GTM) initiatives, including local landing, field marketing, channel marketing, and Account-Based Marketing (ABM).
- Implemented executive and developer programs, demand generation activities, events, social media,
PR, and sales enablement efforts.

Initiating regional marketing efforts as the Marketing Lead for France, Italy, Iberia, the Middle East, and Africa, I managed and executed a wide array of strategic marketing initiatives to drive regional growth and alignment. My role combined leadership, collaboration, and execution across diverse marketing functions and multiple continents.
- Established and led the South EMEA regional marketing organization, driving strategic initiatives that achieved over 40% annual reveue growth consistently.
- Directed Go-To-Market (GTM) strategies, field marketing, channel marketing, Account-Based Marketing (ABM), and demand generation efforts.
- Led executive and developer programs, events, social media, PR, and sales enablement while managing a team of Inside Sales Representatives (ISR).
- Coordinated marketing initiatives across regions and mentored APJ marketing teams by sharing EMEA best practices.

Responsible for developing and executing comprehensive marketing strategies, with a focus on creating impactful messaging, content, and campaigns. Played a critical role in ensuring marketing and communication efforts were strategically aligned and effectively implemented across EMEA and APJ.
- Designed and measured marketing programs and communication/PR activities to enhance brand visibility and impact.
- Created a wide range of marketing content and campaigns to drive engagement and achieve agressive business objectives.
- Coordinated strategic and tactical activities across US HQ and diverse teams to maximize marketing and communication opportunities.

Marketing Lead for two distinct business units, SUSE and NETIQ, across the South EMEA region.
Successfully navigated the complexity of managing separate organizations and leadership
teams, each with unique Go-To-Market (GTM) strategies and plans, to deliver impactful and
effective marketing initiatives.
Developed and executed innovative lead generation campaigns for SMB and enterprise accounts,
achieving a 42% lead-to-opportunity conversion rate and reducing DLO to under 30 days.
Built effective channel marketing strategies and sales enablement training, tripling the
leads/opportunities pipeline to exceed revenue targets.
Designed customer cross-sell programs that boosted customer retention, reduced churn, and
increased event and partner marketing activities across all business units by 50%.

Defined marketing strategies and go-to-market plans, driving growth and awareness while establishing DataSynapse as a key player in Application Virtualization through events, PR, and online campaigns.
- Developed and executed strategic marketing and lead generation campaigns, resulting in a 77% growth in the sales opportunity/lead pipeline
- Expanded PR coverage by 127% through aggressive public relations initiatives and innovative outreach efforts.
- Designed and executed first-party and third-party events along with demand generation programs, tripling the pipeline and solidifying DataSynapses position as a leading player in the Application Virtualization space across EMEA & APJ.

Established the marketing team in SEMEA from the ground up, positioning LANDesk as a leader in the End User Computing space through innovative campaigns and strategic channel marketing.
- Played a pivotal role in defining EMEA marketing strategies and driving the region to achieve the top-performing status for over two years.
- Achieved a 40% increase in sales opportunities and lead pipeline in the Southern region within one year, and delivered 11, 200 A leads driving $67.2M in revenue over four years.
- Expanded PR coverage in SEMEA by 200% and improved lead-to-opportunity conversion ratio from 7% to 21%.
- Recognized as Best EMEA Marketing Manager in both 2007 and 2008, while contributing to the rapid growth of the region

Led vertical sector-focused lead generation and pipeline growth initiatives in SEMEA, collaborating with business development teams to establish leadership across key sectors and launch impactful channel marketing programs.
- Designed effective vertical messaging for localized marketing campaigns.
- Developed and executed quarterly programs with strategic partners including Accenture, KPMG, Deloitte, and EY.
- Supported Italys rise to the top-performing region in EMEA for several years.