Head Of Marketing Department
Mercedes-Benz Egypt
Total des années d'expérience :18 years, 5 Mois
Responsible for company’s overall marketing Communication & PR activities - Passenger cars
* Annual planning and implementation with budget in place according to market situation.
* Manage 360 degrees marketing activities, such as: advertising Above & below the line, press
materials, sales materials, website materials, exhibitions, events, sponsorships, product launch
strategies, annual motor-shows, special phase sales programs development, Public relations,
sales & marketing training for dealers and partners, test -drives, press conferences, online, Digital
marketing, Road Shows, and Mercedes Benz magazine.
* Developed strong media relations with members of the Egyptian media & local communities.
* Arrange and manage events and sponsorships targeting customers & press test drive events
* Managing all Retail marketing activities nationwide for business partners and dealerships.
* Marketing intelligence reporting tracking competition activities in the market, to develop counter
action plans as required.
* Brand Identity officer (CI officer), responsible for maintaining unified Corporate Identity
throughout as per HQ guidelines in all marketing communication activities internally and
throughout network.
* Plan and monitor the marketing budget throughout the year.
* Manage all product literature and official documents including product catalogues, brochures, and
magazine
* Official Contents management such as issuing speeches, press releases, MB customer magazines,
product literature, brochures and all forms of written formal communications.
* Internal Communication of marketing activities within the company and to Retail partner.
Organize seminars targeting prospective clients.
* Expand client base.
* Manage current client accounts.
* Creating online promotions.
* Banner ads, email campaigns and sponsorship management.
* Conceived and executed marketing and sales strategies
Promoting and briefing the customers about the company’s product and latest offerings.
* Demonstrated high level of performance and rewarded for being the top achievers.
* Conducting Surveys and reporting customer's satisfaction to marketing
* Maintained communication channel for feedback from customers.
* Monitoring and updating customer’s database.
* Reporting to the indirect sales channel, and marketing department.
courses: DBA - Doctorate of Business Admiration, ESLSCA, Paris –
courses: DBA - Doctorate of Business Admiration, ESLSCA, Paris –
section, Ein Shams