Digital media specialist
SABIS
مجموع سنوات الخبرة :8 years, 2 أشهر
Handling digital media strategy of SABIS's corporate pages and all the schools in the work - more than 50 schools
- Establishing positioning, identifying target audiences, and developping marketing plans with specific objectives across different channels and segments.
- Leading the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets.
- Conceptualizing and executing on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
- Managing content and updates for customer and touch points, establishing budget guidelines, participating in events and providing additional sales support.
- Gathering customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Identifying effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with upper management about marketing programs, strategies, and budgets.
Prospecting new leads and contacting them on daily basis.
Follow up with existing clients.
Implementing marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
Preparing marketing reports by collecting, analyzing, and summarizing sales data.Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
Supporting sales staff by providing sales data, market trends, forecasts, account analyses, new product information.
Researches about competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
Monitoring budgets by comparing and analyzing actual results with plans and forecasts.
Organizing events and exhibitions that the company participates to.
Research and target businesses across the country
Discover opportunities through various social and professional networking methods
Make daily calls to local businesses with the objective of booking meetings
Conduct physical meetings and sales presentations outside the office
Negotiate deal packages favourable to achieving high sales in order to ensure maximum effectiveness and exposure for clients
Proactively communicate with business owners, sign and manage advertising packages and answer questions to ensure an overall great experience
Working with clients in the development of digital /traditional advertising strategies.
Meeting Potential/Present clients to discuss their advertising needs
Presenting campaign ideas and costing to clients
Briefing the creative team who will produce the adverts
Negotiating with clients, solving any problems and making sure deadlines are met
Checking and reporting on the campaign's progress
Keeping in contact with the client at all stages of the campaign
Preparing pitches to win new clients
Social Media Pages monitoring (replying to messages, comments & inquiries)
Social Media Content Scheduling and Promoting (via Facebook business manager)
Preparing monthly social media reports for client
Preparing presentations and proposals
* Preparing quotations
* Communicating with clients
* Preparing reports