محمد Chahrour

• Managing 360 marketing of all subsidiaries & media portals of the group.
• Responsible for event calendar for all subsidiaries.
• Managing PR for all events for all subsidiaries.
• Responsible for all digital strategies, plans & campaigns for all subsidiaries.
• Responsible of implementation & retainer of social media accounts over all subsidiaries.
• Developing and managing strategic marketing plans that translate claims and features into benefits, while maximizing response rates and ROI.
• Leading in managing marketing budget.
• Managing all creative development associated with marketing plan & agencies.
• Creating dynamic audience targeting and budget channel allocation strategy.
• Defining A/B market and creative testing and collaborating with market insights on all consumer research.
• Developing, tracking and reporting campaign metrics and analytics.
• Responsible for all outbound marketing quality assurance procedures to protect audience data.
• Leading campaign automation strategy for outbound marketing channels.
• Developing complex marketing: internal cross marketing.
• Maintaining working knowledge of best practices in marketing.

• Responsible for all establishment of ‘its Communications’ Doha - Qatar
• Developing & implementing brand, market, and account specific sales & marketing plan.
• Generating monthly reports such as forecast significant events & major account updates.
• Communicating tactically and strategically relevant data to the CEO.
• Achieve established financial objectives, sales quotes & goals within accounts across all channels.
• Responsible for setting the annual marketing strategy / plan / calendar over all clients in Qatar.
• Planning annual, quarter & month marketing, media, PR & digital for clients.
• Handling social media operation across all clients.
• Working on annual strategy for each account.
• Develop integrated marketing programs.
• Setting the digital communication strategy for the clients.
• Work on social media strategy to position brands online and ensure its growth.
• Monitor day-to-day digital layouts, posts, captions & boosting.
• Create and execute special events designed for public outreach and media relations
• Expansion of business contacts via personal networking or attendance and sponsoring at events
• Establish & maintain relationships with consumer, community, employee & public interest groups.
• Plan / direct the development of programs to maintain favorable public views of the organization accomplishments.

PepsiCo brands are the world’s most iconic and recognized consumer brands in FMCG (food & non-
food). Excellence in delivery and execution over all channels of market B2B & B2C. PepsiCo globe
operating system is a cooped business between PepsiCo International and Bottlers all around the world
covering more than 200 nations.
Role:
• Lead Sales, Marketing, Trade Marketing, delivery & development team day in day out for B2B & B2C
businesses.
• Drive & grow volume & share across all channels and implement execution.
• Work closely with Company Senior Management to develop an annual operation plan (AOP) &
implement it together with PepsiCo standards to maintain & grow Global, Regional, and local accounts
in all channels.
• Work with Pepsi International & top management to develop account specific strategies, standards for
merchandising, promotions, pricing, & equipment to deliver Brand/Package presence guidelines /
standards to market.
• Liaise with other departments & suppliers to ensure the Sales & Marketing department is receiving the
needed support, while fulfilling its role towards its market.
Achievements:
• Target achievement

in Francophonie games Beirut 2009.
Head of Marketing & logistics in Arab School Games Beirut 2011.
• Analyzed data to identify target customers and attendees.
• Worked on producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations,
staffing and budgets).
• Responsible for all marketing implementation digital marketing, below the line, above the line and all
PR activities for all events and projects.
• Agreed to and managed the budget.
• Responsible for securing and booking a suitable venue or location with the right personnel.
• Coordinate with suppliers, handle client queries and troubleshoot on the day of the event to ensure
that all runs smoothly.

Developed marketing programs.
• Played the key contact for all printing and below-the-line items needed for marketing.
• Defined and managed the trade marketing budget.
• Worked in advertising the company's products to give additional sales floor space.
• Coordinated and implemented marketing programs that increase the company's brand presence and
market share, and improve customer satisfaction.

Assisted in preparing and implementing marketing strategies for existing and recently launched
products through PolyGram planning.
• Worked with the management team to prepare a core brand message, marketing strategy and apply
these into the media.
• Responsible for all marketing implementation digital marketing, below the line, above the line.
• Assisted on managing and generating all technical product information to be applied to all aspects of
marketing.
• Assisted in market research to support and define brand and marketing strategy.
• Followed up on branches to ensure marketing plan implementation.

Assisted professors in Humanities Department.
• Handled diverse administrative work.
INTERNSHIP
Regie of Tobacco - Beirut, Lebanon