Marilyn Obiena, Visual Merchandising Manager

Marilyn Obiena

Visual Merchandising Manager

Ferrari World

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Bachelors of Science in Commerce Major in Business Management
Experience
20 years, 11 Months

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Work Experience

Total years of experience :20 years, 11 Months

Visual Merchandising Manager at Ferrari World
  • United Arab Emirates
  • December 2018 to July 2019

Closely collaborating with the Brand Team to develop new and innovative merchandising techniques and high-
quality product presentations.
• Makes critical product placement decisions in partnership with the Brand Team.
• Responsible for executing engaging visual presentations for all the stores.
• Partner and collaborate with Product Merchandising Team and Retail Store Operations Team on the creation
and execution of pre-planned merchandise floor plans, floor layouts and visual displays for upcoming product
deliveries.
• Actively demonstrate a strong personal commitment to the business vision. Shows an entrepreneurial mindset
that helps the organization evolve, innovate, and remain as leading edge and effective as possible.
• Attend training and development programs in order to promote personal and career growth.
• Coach and discipline colleagues in a fair and consistent manner in order to motivate and improve performance.
• Conduct colleague performance appraisals in a timely, fair and constructive manner in order to promote their
personal and career growth.
• Entertain, engage and empower colleagues in order to reduce turnover and increase retention.
• Positive, consistent and fair role model at all times, ensuring high standards of practice are maintained to
accomplish personal, department and company goals.

Visual Merchandising Manager at Warner Bros - Abu Dhabi
  • United Arab Emirates - Abu Dhabi
  • December 2018 to July 2019

• Formulates a Visual Merchandising Strategy in keeping the image and standards of the brand’s guidelines and present it to the Divisional VM Manager along with projected budget requirements.

• Prepares the Visual Display calendar for all the brands taking into consideration seasonal requirements, promotions, brand specific activities, discuss with the relevant departments to ensure its effective implementation.

• Conducts regular store visits and liaise with the Store Manager and VM staff to carry out the merchandising actions in the stores.

• Coaches the store personnel about the importance of visual merchandising/awareness through delivering training sessions on Visual Merchandising.

• Ensures the standards of visual merchandising are being maintained in all the stores.

• Assists in the achievement of Sales targets, driving sales performance through effective store layouts and window displays.

• Researches on trends in visual displays and merchandising techniques in the regional markets and propose new/innovative ideas to ensure the brand presence is in line with the international trends and standards but at the same time reflects regional flavor.

• Motivates the subordinates to enhance performance and produce quality work, and ensure that they are continuously being developed for higher level roles.

Area Visual Merchandising Manager at Al-Tayer Group
  • United Arab Emirates - Dubai
  • January 2012 to June 2018

Formulates a Visual Merchandising Strategy in keeping the image and standards of the brand’s guidelines and
present it to the Divisional VM Manager along with projected budget requirements.
• Prepares the Visual Display calendar for all the brands taking into consideration seasonal requirements,
promotions, brand specific activities, discuss with the relevant departments to ensure its effective
implementation.
• Conducts regular store visits and liaise with the Store Manager and VM staff to carry out the merchandising
actions in the stores.
• Coaches the store personnel about the importance of visual merchandising/awareness through delivering
training sessions on Visual Merchandising.
• Ensures the standards of visual merchandising are being maintained in all the stores.
• Assists in the achievement of Sales targets, driving sales performance through effective store layouts and
window displays.
• Researches on trends in visual displays and merchandising techniques in the regional markets and propose
new/innovative ideas to ensure the brand presence is in line with the international trends and standards but at
the same time reflects regional flavor.
• Motivates the subordinates to enhance performance and produce quality work, and ensure that they are
continuously being developed for higher level roles.
Resu
Visual Merchandising Manager - U.A.E. Bahrain, Kuwait & KSA
Sun and Sand Sports

Visual Merchandising Manager at Sun and Sands Sports
  • United Arab Emirates
  • December 2009 to October 2011
Visual Merchandising Manager at Landmark Group
  • United Arab Emirates - Dubai
  • January 2007 to October 2009

Solely responsible of Store Opening of NewLook Kuwait, Bahrain, Burjuman, Sharjah, Dubai Mall,
Marina Mall, Arabian Center, IBN Battuta and

Visual Merchandising Manager at Al-Shaya Group
  • United Arab Emirates
  • March 2006 to December 2006

Fully responsible for stores presentation, windows & stocks presentation throughout the region.
• Fully involved in store Openings- River Island Lebanon, Qatar, Kuwait, IBN Battuta Mall and Mall
of the Emirates.
• Drives highest possible standards of in-store visual impact. Ensures brand/layout guidelines are
being correctly followed to deliver brand values and ensures corporate handwriting is evident in
presentation.
• In conjunction with visual merchandising team, ensures up to date look to window displays.

Store Manager at Al-Shaya Group
  • Saudi Arabia
  • September 2005 to February 2006
Store Manager at IBN Battuta Mall
  • April 2005 to September 2005
Store Manager at River Island
  • Kuwait
  • October 2004 to March 2005
Store Manager at River Island -
  • Bahrain
  • July 2003 to September 2004
Store Manager at OASIS Store
  • Bahrain
  • September 2000 to June 2003
Assistant Store Manager at River Island -
  • Bahrain
  • March 1999 to August 2000
Sales Associate at River Island -
  • Bahrain
  • January 1998 to March 1999

Education

Bachelor's degree, Bachelors of Science in Commerce Major in Business Management
  • at Kalinga Apayao State College
  • January 1992

Specialties & Skills

Store Layout
Proven Leadership Skills
Creative Vision
Promotional Products
Strategic Planning
BUDGETING
DRIVING
MERCHANDISING
IMAGING
MICROSOFT WINDOWS
STRATEGIC
SUN MICROSYSTEMS
PERSONNEL
QUALITY

Languages

Arabic
Intermediate
English
Expert