ماريتسا نورييغا

Something Special, Beefeater & Jameson
Responsibilities
- Development of the annual strategic brand plans
- Development of above the line consumer programs. Lead the development of below the line consumer and trade
program
- Develop and execute Brand's Events plan, PR events, sponsorships and execute global sponsorships events
- Execution of effective
marketing programs. Key business partners include, as brand
owners, agencies, field marketing, sales, and other business departments
- Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities,
working with divisional sales/marketing teams
- Manage brand budgets keeping A&P spend within established limits while performing analysis to insure expenditures
meet KPIs
Analyze category opportunities, identifying key consumer targets, innovation opportunities, and activation strategie

Something Special & Jameson
Responsibilities
- Design short and long term brand strategy and plans (next fiscal year plan and four year plan)
- Analysis of market indicators, price index and brand competitors
- Development and implementation of brand strategies aimed to the strategic target
- Management and control of brand budget
- Budget administration in order to execute brand activities (ATL, BTL and Digital)
- Constant communication with brand owners to assure applicability of the global strategy into the market
- Approve and monitor Trade Marketing and Commercial brand activations
- Develop the social network brand strategy, personality and supervise its content.
- Develop and execute brand campaigns nationwide
- Create value added packs (VAP) and special editions on key seasons
- Establish brand ATL strategy based on market and consumer insights
- Perform market investigations to evaluate brand campaigns and activations in order to identify brand opportunities
and success.
- Capacitate sales staff and distributors about brand strategies, campaign and activations

Chivas Masterbrand, Royal Salute & Wines
Responsibilities
- Design short and long term brand strategy and plans (next fiscal year plan and four year plan)
- Analysis of market indicators, price index and brand competitors
- Development and implementation of brand strategies aimed to the strategic target
- Management and control of brand budget
- Budget administration in order to execute brand activities (ATL, BTL and Digital)
- Constant communication with brand owners to assure applicability of the global strategy into the market
- Approve and monitor Trade Marketing and Commercial brand activations
- Develop the social network brand strategy, personality and supervise its content.
- Develop and execute brand campaigns nationwide
- Create value added packs (VAP) and special editions on key seasons
- Establish brand ATL strategy based on market and consumer insights
- Perform market investigations to evaluate brand campaigns and activations in order to identify brand opportunities
and success.
- Capacitate sales staff and distributors about brand strategies, campaign and activations

Skin Care customer marketing analyst
Responsibilities:
- Control and follow-up of Pond’s brand budget.
- Plan, develop and execute promotional activities in order to increase national brand sales
- Brands demand planning and forecast of monthly sales.
- Constant communication with regional managers in order to assure the correct execution of brand activations and
index price
- Volume forecast of new launches and brand innovation (avoiding cannibalization)
- Follow up of brand codifications in modern trade channels.
- Constant monitoring of market indicators (Nielsen) and price index (Retail audit) .
- Promotional activities financial evaluation (pre and post activation

Customer Marketing Skin Care and Skin Cleansing intern.