Mark Coady, Head of Sales UAE

Mark Coady

Head of Sales UAE

G4S - Group 4 Securicor

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Commerce (Marketing)
Experience
12 years, 7 Months

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Work Experience

Total years of experience :12 years, 7 Months

Head of Sales UAE at G4S - Group 4 Securicor
  • United Arab Emirates - Dubai
  • October 2013 to October 2014

Managing the sales managers of 3 divisions of the company: Manned Security, Facilities management, Employee outsourcing / Executive search.

Staff are based in across the emirates of the UAE and are from a variety of background. Upon taking over the team, sales people sold only 1 service each and were under performing. Non performers were coached towards their targets and those unable to were replaced with carefully selected talent. The sales people now are currently trained to sell all 3 services in new and existing markets, enabling greater cross selling opportunities and are breaking new records each month.

I developed a customer retention program involving a systematic quarterly call to each client to gain their satisfaction levels and inform them of other services they were not using. Thus enabling growth in revenue from existing accounts and higher client retention.

I was involved in the sales process from lead generation, cold calling, client meetings, proposals & tenders, contracts, after sales customer support and problem solving with operations.

Commercial Manager at First Select
  • United Arab Emirates - Dubai
  • October 2008 to October 2013

Setting up new offices for the company across the region, recruiting and then managing those employed towards company financial targets and greater objectives. Overseeing their sales performance of Executive search and Employee outsourcing. Involved in group strategy, planning and budgeting. Working as General Manager of existing companies of departed managers during the GFC: such as a training company, travel agency and 2 recruitment companies plus handling marketing activities and heading the group's award winning CSR program.

Business Development Manager at HME Media
  • United Arab Emirates - Dubai
  • January 2008 to September 2008

Market research, lead generation, cold calling to generate appointments with new clients requiring marketing campaigns. Meeting with clients, compiling proposed campaign and presenting them to decision makers. Closing deals, contract signed, project execution handover and after sales support.

Senior Program Director at Hospitality Marketing Concepts & Promark Strategies
  • Other
  • September 2004 to October 2007

Setting up and running telemarketing outbound call centers across Australia, Asia and UK selling hotel membership packages. Constant hiring, training, motivation and management of sales people. Lead generation, client complaint handling, hotel client problem solving.

Marketing and Promotions officer at Red Bull
  • Australia
  • January 2002 to July 2004

Direct marketing of the product to end consumers. Channel management through retail distributors.

Education

Bachelor's degree, Commerce (Marketing)
  • at University of New South Wales
  • December 2002

Commerce Degree (Marketing) with 3 related Diplomas (Market Research, Tourism, Hospitality)

Specialties & Skills

Marketing
Account managment
Negotiation
Recruitment
Social Media marketing
Employee outsourcing
Contracts, Tenders and Proposals
Facilities Management
Training
Security

Languages

Arabic
Beginner
French
Beginner
Malay
Beginner

Memberships

British Business Group
  • Member for networking purposes
  • January 2014

Training and Certifications

Key Account Management (Training)
Training Institute:
Satori Consultancy
Date Attended:
January 2012
Duration:
8 hours
Tenders and Proposals (Training)
Training Institute:
First Select Training
Date Attended:
October 2014
Duration:
8 hours
UAE Labour Laws and Employment Contracts (Training)
Training Institute:
Kawader Training Services
Date Attended:
September 2013
Duration:
16 hours
Professional Selling Skills (Training)
Training Institute:
Professional selling skills
Date Attended:
May 2014
Duration:
24 hours
Arabic language (Training)
Training Institute:
Eton Institute
Date Attended:
September 2014
Duration:
30 hours

Hobbies

  • Touch Rugby
    Referee and play several times a week in various Dubai competitions
  • Travelling to 100 countries
    So far achieved 83