FREELANCE ASSOCIATE CONSULTANT - STRATEGY ADVISOR
Freelancer
مجموع سنوات الخبرة :25 years, 5 أشهر
Facilitate business analytics, market analysis, and strategic planning to support various local enterprises.
Reduced and maintained costing and maximized cash flow by executing effective business decisions through development of business reports from top management to mid decision makers, and leveraging analytics showcasing investment and new business opportunities.
Played integral part of top management team at green-field investment concern valued at SAR1B. Managed P&L including promotional and pricing strategy, and oversaw, monitored, and presented annual marketing plans and budgets across brands. Introduced launch strategy for five brands, and built and executed brands incorporating positioning, brand names and identities, segmentation, bottle shapes, and hierarchy to logo-, label- and outer case designs. Crafted all communication materials, and oversaw researches and research analysis across the organization and its sister companies.
Optimized branding and marketing efforts by developing and launching Marketing Department comprising trade marketing, brand, and digital and in-house creative teams, and directing development and production of SEO, E-commerce/ websites, and all brand communications for PR, traditional, digital, and social media.
Enhanced decision making on long-term investments by establishing capital requirements bases for discussions for loans, and devising brand business cases entailing company, route-to-market, and multi-brand strategies.
Contributed to continued sustainability by pitching and securing marketing suppliers and agencies, and leading negotiations on related agreements, steering daily activities with agencies and marketing suppliers, and forging loyal and long-lasting business relations.
Supported organizational growth during hiring period by producing structural and operational proposals, participating in hiring process, and writing policies for various departments.
Oversaw entire P&L for green filed investment equating $700M. Crafted and implemented annual budgets and marketing plans, and produced communication materials. Proposed new government accepted regulation to support IPO.
Maximized market share and profitability by leading development of Baladna Brand from scratch utilizing existing elements, and devising and executing innovative brand presence for fairs.
Increased public engagement by establishing brand show room with balcony view to milking-parlor opened to visitors each day.
Strengthened brand communications by initiating brand communication comprising PR and Social Media.
Minimized costs by pitching and authenticating agencies and suppliers, and negotiating lucrative media deals and third party co-founding for key promotions and events.
Grew FMCG products from zero SKUs to 180 SKUs within just 18 months by successfully launching 10 SKUs per month while still preparing an additional 125 SKUs for future launches.
Improved operating efficiency by partnering with various department heads to define processes, devising forecast process, and steering production capability decisions.
Governed all aspects of Special Projects and Innovations for world’s largest vertically aligned diary company. Leveraged innovation consulting, innovation management, and brand management practices at operational and strategic levels across business units. Initiated GCCC strategies for Chicken business and Almarai’s B2B solution.
Doubled projected revenue and reduced project delivery 27% by driving transformational change on operational level, and establishing matrix for measurement, operational funnel, and linked back innovations across business strategy.
Cultivated brand strategies, and offered in-depth marketing and sales advice for start-up companies.
Contributed to revenue growth by developing approved investment plan and strategy worth $12M for Wellness Hotel incorporating five-year P&L model and opportunities for external financial resources.
Provided innovative multinational leadership and matrix management across different businesses throughout Europe.
Optimized business units by initiating business unit innovation strategy, and introducing operational and executional model for various categories across regions from source of production to RTM.
Improved cooperation with various categories and brands by harmonizing and delivering strategies, NPD funnels, and business models in line with insights and best practices.
Role: Establishing Marketing Department for the world’s second largest electronic company.
•Appointed to create and build a multinational marketing department from inception.
•Established new Trade Marketing operation from inception.
•Engineered all policies and procedures in collaboration with peer department heads. Identified and successfully exploited cross-synergies reducing costs by 10%. Designed long term brand and communication strategies.
•Reworked consumer research protocols gaining more relevant market information.
•Directly lead a team of circa 150 sales & marketing professionals across Europe.
Create base for EU strategy within company’s most complex category, juices.
•Built on Cappy Juice concept for the BU.
•Developed the long term brand strategy included supply chain solutions, proposal of new insights and strategies both on BU and country level supported by extensive research, of operations, financials, market access, consumer analyses and segmentation.
•Reduced supply chain costs by up to 30% via influencing Bottler (partner company) investment plans through key stakeholders.
products leader, driving growth of ≥7% in volume per annum and ≥5% in margin.
•Successfully launched Cappy juices concept in FC. Created the long term brand strategy, new Insight and financial model. Drove the decision investing into a new aseptic line.
•Broke the 50% share ceiling in RTD Teas with Nestea via successful product launches, OBPPC and shopper marketing.
Leader of the biggest greenfield mineral water investment of TCCC in EU.
•Created system alignment for the first time with benchmark work via defining new target group with matrix approach and layer analyses.
•Designed and introduced new research types to collect the relevant information.
•Secured capacity increase investment via in-depth financial analyses.
3 countries operation) - SCA Hygiene Products
Role: Brand leader of Zewa household papers, which become market leader growing ≥10% in value and ≥7% market share.
•Created new brand strategy and positioning. Achieved approval of new pricing strategy supported by detailed financial analysis.
•Led and participated in developments of product, package and copy on EU scale
Exposed to various brand experiences at a leading blue chip FMCG chemical product company.
•Learnt bases of business marketing: strategy building and BP procedures; market trend and driver analyses; research execution and analyses; launching products, advertising campaigns and promotions on country and regional level.
