Marjorie Medina, eCommerce and Social Media Manager

Marjorie Medina

eCommerce and Social Media Manager

Al Kharji LLC

Lieu
Émirats Arabes Unis - Dubaï
Éducation
Baccalauréat, Computer Science
Expérience
21 years, 7 Mois

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Expériences professionnelles

Total des années d'expérience :21 years, 7 Mois

eCommerce and Social Media Manager à Al Kharji LLC
  • Émirats Arabes Unis
  • Je travaille ici depuis septembre 2017

 Overall incharge in the whole operations of the eCommerce business including but not limited to related sales requests, logistics, order follow-up and after sales service.
 Generate sales through online business through different channels thru partnership and exisiting customers
 Prepares system flowchart to every eCommerce activity and continue improving it as required.
 Delivers eCommerce projects like updating products, weekly deals, cross-selling, featured products etc.
 Studies movement of customer online, reviewing buying and non-buying trend, limitations that is preventing customers to finalize the sale
 Tracks and evaluates website analytics and manage contents accordingly.
 In-charge of overall company social media accounts such as Facebook, Instagram and relevant social media accounts and making changes on how to improve traffic and interaction.
 Performs minimum 2 activities in a week in any social media accounts such as uploading photos and videos, competition, quiz and other related activities.

Trade Marketing Assistant Manager à Al Kharji LLC
  • Émirats Arabes Unis - Dubaï
  • juin 2009 à septembre 2016

Managed events, exhibition, promotional and trade marketing execution
 Led events, promotional activities and exhibitions from preparation to execution
 Conceptualized offer packs based on promotion themes of the trade
 Provided merchandising guidelines to sales team on product visibility
 Communicated with the agencies about promoters, branding, and other trade marketing activities required by the company
 Conducted product training to merchandisers and promoters
 Forecasted promotional products and materials required for the entire year based on the trade promotion schedule
 Constructed new ideas to enhance the branding, marketing and visibility of our products
 Coordinated with sales and dispatch teams to ensure that orders and deliveries are within the timeframe as per trades’ requirement

Led the development of the promotional and marketing master plan
 Prepared annual marketing plans regarding schedule, promotion concept and POS materials within the allocated budget
 Ensured that the trade activities of each product category are aligned with company policy
 Developed trade marketing and branding strategies for new innovative products

Monitored customers by tracking and evaluation
 Conducted ocular visits in the stores or trade throughout United Arab Emirates to ensure attractive, impactful and proper implementation of our promotions
 Tracked daily sell-out of promotional items
 Evaluated monthly sales report and customer feedback for improvement on trade marketing plan
 Checked daily reports about stock availability, visibility issues and competitors’ activities to provide immediate solutions

Managed Merchandising Team

 Allocated tasks to salesmen and merchandisers and assigned them to our customers throughout United Arab Emirates
 Met staff regularly and discussed business and trade marketing plans to make them aware about the upcoming activities and promotions
 Implemented visibility projects in all outlets to ensure the proper merchandising of our products


Trade Relation

 Provided outstanding customer support by regularly meeting the branch managers and in-charge to discuss business plans and understand their requirements and concerns
 Maintaieds excellent professional relationship with customers
 Attended to trades’ requests and issues in a timely manner
 Conducted regular meeting and evaluation of sales towards improvement of business
 Led negotiations on promotional space rental according to the budget

Budget Management

 Analyzed financial information (e.g.: revenues, expenditures and cash management) to ensure all operations are within budget and as per trade marketing plan
 Reviewed budget requests for approval
 Forecasted future budget needs and prepare trade marketing plan
 Identified variances between actual and budgeted financial results at the end of each reporting period
 Recommended spending improvements that increase profits and updated the trade marketing plan accordingly

Web Development & Sales Executive à Software Solutions LLC
  • Émirats Arabes Unis - Dubaï
  • décembre 2006 à octobre 2008

 Developed and maintained websites of several companies using CMS (Joomla!), Macromedia Dreamweaver, PHP, Javascript and Adobe Photoshop.
 Optimized websites in different search engines using the following technologies:
o Link popularity building
o Semantic HTML markup
o Table-less CSS design
 Provided trainings to web development team how to develop website and projects using Joomla! CMS.
 Supervised development team throughout the work flow process.
 Allocated works to each development staff along with project deadline and development procedures to be followed.
 Checked all outgoing projects to ensure its high quality and standards
 Ensured that the project contracts and scope are met before submitting to the clients.
 Ensured that the project is finalized and signed off as per the proposal, scope and budget
 Researched for the possible solutions required by the clients.
 Coordinated closely with the clients to ensure that the projects are in align to their requirements
 Coordinated with the developers and designers to enhance, build and maintain the websites according to the clients’ needs.
 Required the development team for a regular progress/status reporting.
 Introduced company’s profile and services to prospect clients. Services includes web design and development, search engine optimization, corporate identity designing and hosting & domain maintenance.
 Met with clients, analyzed their website requirements and discussed the best possible solutions to their online and graphic needs.
 Prepared a complete documentation regarding the requirements, scope and limitations, and the solutions to be used in order to have successful projects.
 Prepared proposal and quotations to the clients based on the estimated timeline and resources needed in the development.
 Negotiated with clients regarding the pricing, project deadlines and website features.
 Conceptualized marketing strategies to generate leads.
 Conducted trainings to clients on how to use the CMS to maintain their website and application.

Web Developer & Designer à Maqsad LLC
  • Émirats Arabes Unis - Dubaï
  • août 2005 à décembre 2006

 Developed and maintained websites of several companies using CMS (Joomla!), Macromedia Dreamweaver, PHP, Javascript and Adobe Photoshop. The following are some of the categories
o Custom database development (Joomla)
o Community Builder (Joomla)
o VirtueMart (Joomla)
 Optimized websites in different search engines using the following technologies:
o Link popularity building
o Semantic HTML markup
o Tableless CSS design
 Conducted trainings to clients on how to use the CMS to maintain their website and application.
 Dealt with the clients regarding the requirements for the website.
 Researched about different CMS’s: features, advantages and disadvantages; this helps to determine which CMS is best for clients’ needs

Web Content Executive & IT Trainer à Informatics based in Asian Development Bank
  • Philippines
  • février 2002 à juillet 2005

Web and Database designer/developer
 Developed and maintained websites and computer-based training for clients using Macromedia Dreamweaver, Authorware, Macromedia Flash, Adobe Photoshop and PHP
 Created the following databases using MS Access and SQL:
 ADB Vaccination System, keeps track of the vaccination types and schedules of staff and their dependents
 Office Productivity FAQ System, helps the lecturers to search for specific keyword related to using and troubleshooting MS Office and Acrobat
 REMU database, records the incoming and outgoing training materials.

IT Training Coordinator and Lecturer
 Assigned tasks to IT lecturers to meet clients’ training requests. These include training schedule, venue and course to be taught
 Evaluated lecturers’ teaching methodologies, dry-runs, and skills
 Trained and coached newly hired staff on the computer courses being offered
 Conducted Lecturers Development Seminars (LDS) for the the academics team to enhanced IT training knowledge and teaching methodologies
 Conducted and assisted on seminars and tutorials for clients on MS Office applications and Web Page Development courses
 Developed training materials like slide presentation, manuals, exercises and outlines

IT Trainer Specializing Web Development à Informatics Computer Institute
  • Philippines
  • avril 2001 à février 2002

 Conducted classes on Web Page and Database Development courses and MS Office applications and for regular and corporate clients
 Prepared training manuals, slide presentations, course outlines and exercises to the courses mentioned above
 Trained lecturers to handle new I.T. subjects.

Éducation

Baccalauréat, Computer Science
  • à Adamson University
  • mars 2001

Specialties & Skills

Training
Branding
Marketing
Merchandising
ADOBE ACROBAT
BUSINESS MANAGEMENT
CONCEPT DEVELOPMENT
Adobe Photoshop & Illustrator
Microsoft Word
Microsoft Outlook
Microsoft Excel
BUDGET MANAGEMENT
QUALITY
SEARCH ENGINE OPTIMIZATION
Microsoft Powerpoint
Content Management System

Profils Sociaux

Site Web Personnel
Site Web Personnel

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Langues

Anglais
Expert
Tagalog
Expert

Adhésions

Victory Dubai
  • Events & Admin Ministry
  • June 2006

Formation et Diplômes

Search Engine Optimization (SEO) Course (Formation)
Institut de formation:
Kabayan Non-Profit Organization
Date de la formation:
February 2018
Events Management Course (Formation)
Institut de formation:
Filipino Institute, Dubai, UAE Accredited by Development Institute Science Center & KHDA
Date de la formation:
November 2017
Durée:
18 heures
Social Media Marketing Course (Formation)
Institut de formation:
Filipino Institute, Dubai, UAE Accredited by Development Institute Science Center & KHDA
Date de la formation:
October 2017
Durée:
18 heures
Advanced Sales and Marketing Training Course (Formation)
Institut de formation:
Leap Institute, Dubai UAE
Date de la formation:
May 2017
Negotiation Skills Course (Formation)
Institut de formation:
Spearhead Training, Dubai UAE
Date de la formation:
September 2003
Microsoft Office User Specialist (Certificat)
Date de la formation:
April 2005
Certified Internet Professional Program (Certificat)
Date de la formation:
June 2001