eCommerce and Social Media Manager
Al Kharji LLC
Total years of experience :21 years, 6 Months
Overall incharge in the whole operations of the eCommerce business including but not limited to related sales requests, logistics, order follow-up and after sales service.
Generate sales through online business through different channels thru partnership and exisiting customers
Prepares system flowchart to every eCommerce activity and continue improving it as required.
Delivers eCommerce projects like updating products, weekly deals, cross-selling, featured products etc.
Studies movement of customer online, reviewing buying and non-buying trend, limitations that is preventing customers to finalize the sale
Tracks and evaluates website analytics and manage contents accordingly.
In-charge of overall company social media accounts such as Facebook, Instagram and relevant social media accounts and making changes on how to improve traffic and interaction.
Performs minimum 2 activities in a week in any social media accounts such as uploading photos and videos, competition, quiz and other related activities.
Managed events, exhibition, promotional and trade marketing execution
Led events, promotional activities and exhibitions from preparation to execution
Conceptualized offer packs based on promotion themes of the trade
Provided merchandising guidelines to sales team on product visibility
Communicated with the agencies about promoters, branding, and other trade marketing activities required by the company
Conducted product training to merchandisers and promoters
Forecasted promotional products and materials required for the entire year based on the trade promotion schedule
Constructed new ideas to enhance the branding, marketing and visibility of our products
Coordinated with sales and dispatch teams to ensure that orders and deliveries are within the timeframe as per trades’ requirement
Led the development of the promotional and marketing master plan
Prepared annual marketing plans regarding schedule, promotion concept and POS materials within the allocated budget
Ensured that the trade activities of each product category are aligned with company policy
Developed trade marketing and branding strategies for new innovative products
Monitored customers by tracking and evaluation
Conducted ocular visits in the stores or trade throughout United Arab Emirates to ensure attractive, impactful and proper implementation of our promotions
Tracked daily sell-out of promotional items
Evaluated monthly sales report and customer feedback for improvement on trade marketing plan
Checked daily reports about stock availability, visibility issues and competitors’ activities to provide immediate solutions
Managed Merchandising Team
Allocated tasks to salesmen and merchandisers and assigned them to our customers throughout United Arab Emirates
Met staff regularly and discussed business and trade marketing plans to make them aware about the upcoming activities and promotions
Implemented visibility projects in all outlets to ensure the proper merchandising of our products
Trade Relation
Provided outstanding customer support by regularly meeting the branch managers and in-charge to discuss business plans and understand their requirements and concerns
Maintaieds excellent professional relationship with customers
Attended to trades’ requests and issues in a timely manner
Conducted regular meeting and evaluation of sales towards improvement of business
Led negotiations on promotional space rental according to the budget
Budget Management
Analyzed financial information (e.g.: revenues, expenditures and cash management) to ensure all operations are within budget and as per trade marketing plan
Reviewed budget requests for approval
Forecasted future budget needs and prepare trade marketing plan
Identified variances between actual and budgeted financial results at the end of each reporting period
Recommended spending improvements that increase profits and updated the trade marketing plan accordingly
Developed and maintained websites of several companies using CMS (Joomla!), Macromedia Dreamweaver, PHP, Javascript and Adobe Photoshop.
Optimized websites in different search engines using the following technologies:
o Link popularity building
o Semantic HTML markup
o Table-less CSS design
Provided trainings to web development team how to develop website and projects using Joomla! CMS.
Supervised development team throughout the work flow process.
Allocated works to each development staff along with project deadline and development procedures to be followed.
Checked all outgoing projects to ensure its high quality and standards
Ensured that the project contracts and scope are met before submitting to the clients.
Ensured that the project is finalized and signed off as per the proposal, scope and budget
Researched for the possible solutions required by the clients.
Coordinated closely with the clients to ensure that the projects are in align to their requirements
Coordinated with the developers and designers to enhance, build and maintain the websites according to the clients’ needs.
Required the development team for a regular progress/status reporting.
Introduced company’s profile and services to prospect clients. Services includes web design and development, search engine optimization, corporate identity designing and hosting & domain maintenance.
Met with clients, analyzed their website requirements and discussed the best possible solutions to their online and graphic needs.
Prepared a complete documentation regarding the requirements, scope and limitations, and the solutions to be used in order to have successful projects.
Prepared proposal and quotations to the clients based on the estimated timeline and resources needed in the development.
Negotiated with clients regarding the pricing, project deadlines and website features.
Conceptualized marketing strategies to generate leads.
Conducted trainings to clients on how to use the CMS to maintain their website and application.
Developed and maintained websites of several companies using CMS (Joomla!), Macromedia Dreamweaver, PHP, Javascript and Adobe Photoshop. The following are some of the categories
o Custom database development (Joomla)
o Community Builder (Joomla)
o VirtueMart (Joomla)
Optimized websites in different search engines using the following technologies:
o Link popularity building
o Semantic HTML markup
o Tableless CSS design
Conducted trainings to clients on how to use the CMS to maintain their website and application.
Dealt with the clients regarding the requirements for the website.
Researched about different CMS’s: features, advantages and disadvantages; this helps to determine which CMS is best for clients’ needs
Web and Database designer/developer
Developed and maintained websites and computer-based training for clients using Macromedia Dreamweaver, Authorware, Macromedia Flash, Adobe Photoshop and PHP
Created the following databases using MS Access and SQL:
ADB Vaccination System, keeps track of the vaccination types and schedules of staff and their dependents
Office Productivity FAQ System, helps the lecturers to search for specific keyword related to using and troubleshooting MS Office and Acrobat
REMU database, records the incoming and outgoing training materials.
IT Training Coordinator and Lecturer
Assigned tasks to IT lecturers to meet clients’ training requests. These include training schedule, venue and course to be taught
Evaluated lecturers’ teaching methodologies, dry-runs, and skills
Trained and coached newly hired staff on the computer courses being offered
Conducted Lecturers Development Seminars (LDS) for the the academics team to enhanced IT training knowledge and teaching methodologies
Conducted and assisted on seminars and tutorials for clients on MS Office applications and Web Page Development courses
Developed training materials like slide presentation, manuals, exercises and outlines
Conducted classes on Web Page and Database Development courses and MS Office applications and for regular and corporate clients
Prepared training manuals, slide presentations, course outlines and exercises to the courses mentioned above
Trained lecturers to handle new I.T. subjects.
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