Group Marketing Manager
AFI Group
Total years of experience :16 years, 10 Months
- Handling overall marketing team of Digital marketing managers, marketing communicators, social media experts, developers, designers, CRM and Sales representatives
- Dealing with product owners, understanding the business requirements, and executing the campaigns with best possible optimized return of investment
- Develop on-going communication plans, ensuring multi-channel communication throughout the industry
- Gather and document business and technical requirements related to the creation, delivery, and management of digital content and traditional marketing
- Managing global marketing activities across all brands including access platforms and other different construction equipment’s
- Managing overall company budget for marketing and communication
- Getting engaged with vendors for marketing activities and strategizing the optimum campaign execution with best possible KPI’s
- Explore the full potential of marketing mix tools from corporate events through to advertising, PR and direct marketing (multi-channel programs to cover market audiences’ diversity)
Plan and execute all web, PPC - SEO/SEM, marketing database, email marketing, social media, content marketing and display advertising campaigns
Generate Digital qualified leads that are processed as new opportunities and sent to the sales team in the CRM system (Salesforce.)
Develop on-going communication plans, ensuring multi-channel communication throughout the industry
Gather and document business and technical requirements related to the creation, delivery, and management of digital content and traditional marketing
Liaise with different branches for the implementations of marketing campaigns and their regional marketing collateral's requirements
Develop and maintenance processes for measuring content related metrics to articulate impact on business results
PR and press release development, grants coordination and awards submission, event analysis, research and marketing budget optimization
Pre and Post campaign analysis to allow for smarter media buying including renewal campaigns
Managing all correspondence with, and queries from publishers, creative agencies and clients
Analyze competitor advertising techniques and monitor industry trends
Implantation and continuous monitoring of SEO/SEM and digital media
Proactively monitors and strives to maintain high levels of quality, accuracy, and process consistency with sales department
Managing complete operations from vendors selection, media buying, planning's, execution and management of resources on exhibitions like ADIPEC and BIG5
Digital transformation of retail, Mobile application development, UI/UX, optimizing marketing spent
Vital role in planning and development of ATL & BTL marketing strategies for different brands across U.A.E
Supervised the execution of ATL & BTL marketing campaigns and sponsorships for all the brands, right from conceptualization to the execution followed by post-campaign analysis
Oversee the effectiveness of all marketing activities, as per established objectives and market characteristics, by assessing expenditures & budgets, tracking execution and understanding ROI
Strategize and develop annual brand plans in coordination with brand partners and local distributors
Ensure brand owners agenda is reflected in the annual company level brand plans by providing insight and guidance
Work with in market distributors and key customers to build localized plans that drive sales and ensure alignment between EFME objective, brand teams and commercial agendas
Assisted in the development the online sales channel for Speedfit
Coordinating different events, bookings & promotions with operations and third party partners, ensuring standards and regulations are in full compliance
Supervise press release distribution, events coordination, road shows and other ATL and BTL marketing strategies
Creating & developing financial contracts & agreements in all areas of Sales, Media & Sponsorships
Identified, managed and collaborated with partners and agencies for ideas, content development and execution
Foster strong business relationships with existing customers; key role in identifying and securing new customers and business opportunities in UAE
Supervised the activities of sales staff assigned; Liaison with the other personnel with focus on maximizing business potential of the company
Strategize a plan for the agency based on their brief
Selling ad space on the Cosmos exclusive sites, Cosmos network of sites, Yahoo, Face book, Google and MSN Arabia and Own network of websites
Documentation for pitching to corporate and governmental projects
Negotiation and overseeing the online media campaigns, supervising the overall budgets
Working as a liaison between the company and the development team
Generating reports on SEO, website development, application development
Acted as Web Project Manager - copywriting, content, web design & development projects
Developed and managed content for websites, products/services, blogs, SEM (SEO Meta data, PPC copy), social media campaigns, newsletters, email & affiliate campaigns and articles related to client industry
Vital role in Social Media Marketing, SEO, Email Marketing, Online Advertising and other forms of Web Marketing
Analyze the client requirements thereby testing of websites and social media applications
Managed a team of 3 - content writer, web marketing executive and user experience associates
• Responsible for meeting sales goals and overall quality of service
• Conduct sales and marketing calls to book meetings with potential clients
• Send follow-up marketing materials and make follow-up monthly calls to establish relationships
• Call and personally visit potential, new and existing customers to facilitate new business
• Perform client presentations articulating the value proposition of product, solution, and service offerings
• Coordinate efforts to improve the customer experience at the point of sale
• Assigning work and defining timeline, requirement gathering and requirement elicitation
• Payroll management, including tabulation of accrued employee benefit
• Supervise and coach office manager on a weekly basis
• Search engine marketing, blogging, answers, bookmarking, stumbling
• Ad words campaign, analytics, media monitoring, social media marketing and optimization
Did Two specializations in MBA with more than 80% results overall. Did human resource management as my personal interest and Marketing as my core field.
Business and IT subjects
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