Digital Marketing Manager
High Resolution Technical Works LLC
Total years of experience :5 years, 10 Months
Building brand presence online through the use of SEO & Social Media Campaigns by generating organic traffic in Social Media Accounts & Website Traffic using Artworks & Video production on exhibition & event build up.
Management of both Digital and Traditional Marketing efforts for overall improvement of branding and online presence through the use of SEO, SEM and Social Media campaigns and conducts keywords and audience research to specifically target clients for traffic, reach and conversions.
Manages and creates online marketing business plan for on board websites as well as
upcoming microsites for SEO, PPC, SMM and Web Development.
• Google Webmaster tools (GWT) and Bing Webmaster tools (BWT) crawling fixes
• Maintaining and fostering good customer relations via regular channels of contact
with existing customers and partners.
• Identifying strategies through existing channels and made campaign plans
that best suit the projects given.
• In depth Keyword Research for all handled websites and microsites for upcoming
projects
Managing and developing digital marketing plans for clients and group of companies of the firm that meets the standards of the current digital marketing trend and improve the overall digital marketing activities the company had.
• Plan marketing and branding objectives.
• Prepare marketing strategies.
• Analyze market trends and recommend changes to marketing and business development strategies.
• Develop and lead a marketing team that will develop and execute new concepts and channels to position business as innovator and leader
• Measure online performance using GA and Effective Measure, and make changes to the marketing plan according to it.
• Ensure brand messages are consistent.
• Working closely with design agencies and assisting with new product launches.
• Represent marketing at both internal and external meetings and conferences related to assigned areas.
• Managing the day to day marketing and SEO activities for both On page and Off page campaigns
• Project management of website development and quality assurance of all website projects
• Planning email marketing campaigns, timing and type of content to be used, and measure the results.
• Foresee overall engagement and brand promotion on all the social media platforms like Facebook, Twitter, Instagram, Google+ and YouTube.
• Managing the advertising team, to create successful campaigns on Google Adwords, Facebook and Twitter, making sure our investments are optimized for the best results.
Manages and creates business plan for on board clients as well as upcoming clients for SEO, PPC, SMM, Web Development.
•Manages a team of SEO Specialist, Linkbuilders, and Content Writer
•Maintaining and fostering good customer relations via regular channels of contact with existing customers and partners.
•Identifying strategies through existing channels and made campaign plans that best suit the projects given.
Managed Digital Marketing 360 of the company including website project management, social media management, search engine optimization and Google Adwords Network channels
4 year course on Information Technology majoring in Online Media.