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Marwa Sameer, Branding & Social Media Marketing Specialist

Marwa Sameer

Branding & Social Media Marketing Specialist·Scandicci Luxury Brand

United Arab Emirates

High school or equivalent, سنة اولى جامعة تربيه

Work experience

Total years of experience: 11 years, 7 months

Branding & Social Media Marketing Specialist

January 2024 - Present

Scandicci Luxury Brand

Al Ain, United Arab Emirates

January 2024 - Present

• Lead social media strategy and branding for luxury perfume, handbag, and footwear
collections.
• Create engaging content for Instagram, TikTok, and Snapchat aligned with premium
brand identity.
• Produce Reels, product photography, and short-form videos for marketing campaigns
and product launches.
• Use Canva and AI tools to design social media visuals, promotional materials, and high
quality creative concepts.

Company industry:
Marketing

Content Creator & Brand Influencer

May 2016 - July 2026

mohamed hilal group

Al Ain, United Arab Emirates Hybrid

May 2016 - July 2026

Beauty
• Fragrance
◦ Lifestyle
◦ Events
• Create Arabic-first content across beauty, fragrance, lifestyle, and event coverage.
• Produce Reels, voiceovers, product reviews, and branded short-form videos.
• Collaborate with brands to deliver impactful, on-strategy social media content.
• Cover luxury, beauty, and creator events across the UAE using mobile photography,
videography, and AI tools.

Company industry:
Marketing

Beauty & Fragrance Consultant

January 2015 - January 2023

Mohamed Hilal Group

Al Ain, United Arab Emirates

January 2015 - January 2023

• Provided personalized luxury fragrance consultations and achieved sales targets through
cross-selling and upselling.
• Built and maintained strong VIP client relationships, supported by atentive after-sales
service and client follow-up.
• Executed visual merchandising and product launches to luxury brand standards.

Company industry:
Retail & Wholesale

Beauty & Fragrance Consultant

January 2015 - January 2023

Mohamed Hilal Group – Khaltat Perfume

Al Ain, United Arab Emirates

January 2015 - January 2023

• Provided personalized luxury fragrance consultations and achieved
sales targets through cross-selling and upselling.
• Built and maintained strong VIP client relationships, supported by
attentive after-sales service and client follow-up.
• Executed visual merchandising and product launches to luxury brand
standards.

Company industry:
Retail & Wholesale

Education

المدرسة المسائيه في ابوظبي

June 2013

June 2013

High school or equivalent, سنة اولى جامعة تربيه

United Arab Emirates

مدرسه الصفوه الخاصه

January 2013

January 2013

High school or equivalent, ادبي

United Arab Emirates

Skills

CANVA SOFTWARE

Intermediate

CONTENT CREATION

Intermediate

CUSTOMER ENGAGEMENT

Intermediate

GRAPHIC DESIGN

Intermediate

INSTAGRAM

Intermediate

PHOTOGRAPHY

Intermediate

SNAPCHAT

Intermediate

SOCIAL MEDIA

Intermediate

TIKTOK

Intermediate

VIDEO EDITING SOFTWARE

Intermediate

ARTIFICIAL INTELLIGENCE

Intermediate

CREATIVE WRITING

Intermediate

CUSTOMER SERVICE

Intermediate

FASHION MERCHANDISING

Intermediate

FULLCALENDAR PREMIUM

Intermediate

PRODUCT MANAGEMENT

Intermediate

SOCIAL MEDIA MARKETING

Intermediate

Languages

English

Intermediate

Training and Certifications

Certifications
Bocconi
High School Certificate