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Ranim Akili, Brand & Social Media Specialist

Ranim Akili

Brand & Social Media Specialist·Grandiose

United Arab Emirates

Bachelor's degree, Marketing

Work experience

Total years of experience: 7 years, 6 months

Brand & Social Media Specialist

January 2025 - Present

Grandiose

Dubai, United Arab Emirates

January 2025 - Present

* Managed end-to-end social media operations across 8 brands, from strategy and content planning to on-site content production, shooting, creative direction, editing, publishing, community management, and performance analysis
* Planned and delivered 20+ brand events, experiential activations, and partnership campaigns across 8 brands managing full project lifecycle from brief to on-site execution, including vendor coordination, logistics, and post-event evaluation
* Coordinated all event logistics including venue setup, external supplier relationships, guest registration, on-site hostess oversight, gifting management, and stakeholder communications
* Managed end-to-end influencer and KOL campaigns (25+ activations) from scouting and contracting to shoot logistics and coverage reporting, achieving 3.2x Earned Media Value
* Oversaw budget tracking and cost management across multi-brand event programmes, identifying efficiencies while maintaining premium brand output
* Produced 300+ brand assets, maintaining consistency across all touchpoints, digital communications, and marketing materials
* Delivered weekly performance reports via GA4 and native analytics tools, tracking event and campaign KPIs
* Collaborated closely with internal stakeholders and external partners to ensure brand alignment and quality across all activations

Company industry:
Retail & Wholesale

Digital Marketing Specialist

January 2021 - December 2024

Roche

Budapest, Hungary

January 2021 - December 2024

* Supported multi-channel marketing campaigns and communications programmes at one of the world's leading multinationals (CHF 62B revenue) developing strong cross-functional stakeholder management and briefing.
* Managed CRM workflows and documentation for 200+ stakeholders in Salesforce, improving data accuracy by 35% demonstrating meticulous attention to administrative and project documentation requirements
* Built executive reporting dashboards in Power BI and SAP tracking campaign KPIs, compliance metrics, and budget utilisation across 5 markets
* Reviewed and validated 100% of outgoing marketing materials against global brand guidelines and regulatory compliance standards ensuring consistent brand quality across all outputs
* Reduced asset retrieval time by 45% by restructuring the team's digital asset management system directly replicable in an events documentation and shared-drive environment
* Coordinated with cross-market teams to deliver localised campaigns in line with global strategy, building expertise in aligning local requirements with corporate brand standards

Company industry:
Pharmaceutical Manufacturing

Account Manager Assistant

January 2019 - January 2021

Ancho rAgency

Tunis, Tunisia

January 2019 - January 2021

* Managed community engagement and social presence for client accounts, growing average engagement rate by 18%
* Coordinated 18+ brand events annually for agency clients managing end-to-end logistics, supplier relationships, guest management, and on-site execution across multiple industries
* Supported senior account managers across 10+ client accounts, contributing to new business pitches that secured 8 retainer clients developing strong briefing, planning, and client communication skills
* Conducted market research and competitor benchmarking across 6+ industries, delivering strategic insights that directly informed 3 major campaign and event strategies

Company industry:
Marketing

Education

Budapest University of Economics and Business

December 2024

December 2024

Bachelor's degree, Marketing

Hungary

GPA (point): 4.85 out of 5

GPA (point): 4.85 out of 5

Skills

BRAND STRATEGY

Intermediate

CONTENT STRATEGY

Intermediate

DIGITAL COMMUNICATIONS

Intermediate

INTEGRATED MARKETING COMMUNICATIONS

Intermediate

MANAGEMENT

Intermediate

MARKETING

Intermediate

MARKETING MANAGEMENT

Intermediate

PUBLIC PRIVATE PARTNERSHIPS

Intermediate

SOCIAL MEDIA

Intermediate

Account Management

Expert

Languages

Arabic

Beginner

English

Beginner

French

Beginner

Spanish

Beginner

Training and Certifications

Certifications
Meta Certfied Digital Marketing Associate