Martine Yip

The DFSA is the financial regulatory authority of the Dubai International Financial Centre (DIFC).

• Joined as Senior Manager; appointed Acting Head of Corporate Communications in March 2024. Reporting to the COO
• Responsible for the communications strategy, budget, team and planning - overseeing PR, social media, internal communications, CSR activities, achieving 150% YoY growth compared to 2023
• Provide guidance and support to the Chief Executive, leaders and cross-functional teams - topics include: regulatory objectives, contributing to UAEs growth, supporting the Dubai Economic Agenda D33, Crypto, ESG, Cyber risk
• Manage reputation and crisis communications; first point of contact for government enquiries
• Proposing and implementing internal processes to improve project management and increase team performance
• Developed storytelling around key milestones: COP28, UAEs removal from the FATF gray list, 2023 growth, 2024 outlook
• Led the organizations participation at the Dubai FinTech Summit (8k visitors) - secured one booth, three speaking engagements, two roundtables, eight media interviews including with Bloomberg and Dubai Eyes The Agenda
• Prepare briefing documents and review keynote speeches for the Chief Executive

EY is a Big Four, a global leader in Assurance, Consulting, Strategy and Transaction, and Tax services.


Communications and Engagement Leader - Asia-Pacific Assurance (October 2021-April 2023):
• Responsible for the communications plan of EYs biggest service line in Asia-Pacific (23 countries)
• Led a team of three people (100% retention) - allocating responsibilities, and overseeing performance and development
• Managed multiple projects in a multicultural matrix environment, with several layers of approvals, a variety of stakeholders, and of different levels of seniority - ensuring projects were delivered on time and within budget
• Led the news and information desk: scheduled, wrote/edited and published more than 150 stories
• Provided counsel and guidance to senior leaders - including email announcements, video scripts, keynote speeches
• Managed crisis communications on sensitive topics: Project Everest (company split), Russia-Ukraine war (Russian operations exit), Wirecard (former clients financial misconduct and fraud)
• Reinvigorated the 32k-member Yammer group by planning and executing a regular drumbeat of communications: 14k views in average from November 2021 to December 2022, 100k+ views for some leadership messages

Communications and Engagement Leader - Global FAAS/CCaSS and Forensics (November 2018-October 2021):
• Developed the communications strategy EY’s fastest growing sub-service lines: Financial Accounting Advisory Services (FAAS), with Climate Change and Sustainability Services (CCaSS), and Forensic & Integrity Services
• Led the change communications for FAAS (leadership/strategy change)
• Member of the COVID-19 communication committee and managed the Assurance internal news and information pipeline
• Delivered with the team nine townhalls in nine weeks during COVID-19 times, with 20k internal participants in average
• Organized in five months a four-day virtual conference with 1, 500 participants - I was part of the Steering Committee and led the event’s branding, SharePoint development, content creation, and reviewed 20+ video scripts and films

News Editor | Campaigns and Delivery Manager - Global Assurance (dual role) (October 2017-October 2018):
• Led the global news and information desk: scheduled, wrote and published more than 250 articles
• Led the execution of communication programs and campaigns to targeted audiences (from leadership to 80k people)
• Developed the change communications for EY’s sub-service line Forensics (name/leadership/strategy change)

Communications and Engagement Senior Officer - Global Assurance Talent (March 2016-September 2017):
• Planned, developed and executed communication programs to deliver Talent’s key priorities
• Analyzed and translated results of the annual people survey into follow-up communications
• Helped to convert the US #AuditorProud social media blitz into an annual global engagement campaign, raising from one year to another 30% to 67% share of voice from among the Big Four, and 2.6m to 60m impressions across Twitter and LinkedIn. Campaign nominated by the Drum Awards for Social Media 2017 in the “Best International Strategy” category

DJI is the global leading manufacturer of consumer drones.

• Co-developed the companys commercial and press visibility in France through the launch of Phantom 3 and Osmo
• Contributed to elevate SkyPixel as the worlds largest aerial photography community by planning, writing and publishing engaging content to encourage contribution, and by organizing the SkyPixels first global photography contest
• Developed partnerships and affiliations with 28 tech websites and outlets, bloggers, influencers, travelers
• Supported the press conference for the global launch of Phantom 3 and was the main point of contact for French media

Rexel is a global leading distributor of electrical supplies.

Managed one direct line report and three dotted-line reports

Communication Manager, Asia Pacific (December 20212-December 2014):
• Started from scratch and managed the communications strategy and operations for Asia-Pacific (12 countries, 3k people)
• Led digital marketing: managed the creation/refresh of 7 websites, supervised the setup of an intranet platform
• Led the rebranding policies and marketing integration of 10 entities across 3 countries
• Built PR strategies and key messages, drafted press releases, produced regular news flows
• Organized commercial and media events, planned annual staff meetings and prepared supplier/customer events
• Managed a CSR project to set up an IT classroom and a solar power station in a school in China: selected partners and suppliers, established an internal fundraising program and organized a kick-off ceremony with local media

Press Relations Officer, China (May 2012-November 2012):
• Developed the first press relations strategy for the company in China, and subsequently across Asia Pacific

Ex Y&R (Young & Rubicam). Advertising Agency, part of the WPP Group.

Account: Colgate-Palmolive. I supported the clients campaigns and adaptations in EMEA (34 countries):
• Managed creative work and production for advertising campaigns (TV, press, radio, OOH)
• Contributed to the development of the clients annual integrated/360 marketing communications strategy

Ex AB Groupe. French TV broadcasting group (15 channels broadcasted in France, Belgium, Switzerland)

• Supported the launch of two new TV channels: Golf Channel France and Lucky Jack.tv
• Assisted in the redaction and design of the Groups corporate brochure
• Helped to organize the annual press conference in Palais de Chaillot in front of the Eiffel Tower (300 attendees)