Junior Brand Manager
Nuqul Group- Fine Egypt
Total years of experience :16 years, 1 Months
o Developing plans and executing projects that support the broader marketing plan and strategy.
o Managing collaboration of consumer insights, finance to maintain brand equity and increase consumer satisfaction.
o Carrying all the communication with the agencies and all the relevant aspects of the project.
o Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials.
o Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
o Analyzes market, and competitive information to support in setting new product pricing and managing price on existing items.
o Closely monitors and analyzes sales volumes, market share trends and competitive activity.
o Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.
o Assists in the identification and development of business building ideas and work with other business unit team members to execute the plans that meet investment criteria.
o Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research and advertising agencies).
o Analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs.
o A project manager for a new regional project.
o Meeting with clients to discuss and agree on research projects;
o Preparing briefs and commissioning research;
o Writing and managing the distribution of surveys and questionnaires;
o Briefing interviewers and researchers;
o Conducting quantitative surveys, which may involve field visits.
o Using statistical software to manage and organize information;
o Monitoring the progress of research projects;
o Analyzing and interpreting data to identify patterns and solutions, including surveys and questionnaires.
o Writing detailed reports and presenting results.
o Implementing marketing studies on different products and commodities using quantitative analysis identifying marketing prospect, opportunities and threat, giving at the end recommended courses of actions.
o Assisting in conducting questionnaires and presenting final results with analysis, recommendations to help the client in improving their services
Presenting the different projects of Damac to potential clients, Enclosing their contacts to be contacted by the sales team
Getting feedback from the clients about the projects, process and handling some of the feedbacks
Excellent with Honors