مروة الجوهري

- Working on increasing number of subscription service for Apps in Games, Fitness, Job search and News service in MENA region.

- Actively Working on Facebook, Instagram and TikTok campaigns for the mentioned services with the main objective decrease CPA.

- Setting and Managing Google AdWords campaign Search and Display.

- Working closely with Affiliates to increase number of subscribers with considering CPA and creating by myself pop, push and banner campaigns on ad networks platforms like propeller, ad cash, clickadu and adstrerra.

April 2017 - Until Now Denver PPC Agency, United States
Google AdWords Professional
Outline
Managing and reporting various digital marketing campaigns with different industry sections like Vehicles, E-commerce and Heavy Trucking with budget started from $10k/Mo and over 10 accounts` management.

Key Responsibilities
• Monetization AdWords accounts` performance Search, Display and product listing campaigns.
• Monthly AdWords reporting to clients mentioning recommendations to enhance account performance.

- Strategic Media Planning, Buying and allocating Budget
- Handling requests of digital Marketing accounts and delegates it to SEO and content writers.
- Working with Graphic Designers on the layouts, Designs and video editing and storytelling.
- Actively working on Content Marketing on Social Media channels
- Setting up, managing and monitoring PPC campaigns

• Create, execute and maintain the company’s digital strategy and grow its online presence.
• Communicate campaign ideas effectively, as well as continually curate messages as needed to maximize performance.
• Manage and execute day-to-day tactical PPC and content marketing strategies.
• Oversee bidding strategies for Pay-Per-Click (PPC) Google, paid search campaigns to ensure budgets are in line with keyword metric goals.
• Develop creative ways to drive traffic to the company website and improve rankings on search engines.
• Manage and update social media channels for UK and Egypt accounts (Facebook, G+, Twitter, LinkedIn and Pinterest) including Facebook ad campaigns.
• Responsible for initial responses to inquiries, complaints, comments and other contacts generated through social media and coordinates escalations or further communications to ensure customer satisfaction.

• Google AdWords Certified (Fundamentals and Search Advanced Exams)

• Managing, monitoring and optimizing account`s performance of the biggest accounts in the company.

• Reviewing, conducting and analyzing the account`s performance with the junior marketing specialists.

• Generating and updating reports to give the clients an overall insight about the performance for the big accounts.