مروة فؤاد, Senior Branding Manager

مروة فؤاد

Senior Branding Manager

Kandil Steel

البلد
مصر
التعليم
ماجستير, Management & Marketing
الخبرات
18 years, 2 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :18 years, 2 أشهر

Senior Branding Manager في Kandil Steel
  • مصر - القاهرة
  • أشغل هذه الوظيفة منذ فبراير 2016

Maintain brand identity consistency (internal & External).

•Analyses how our brand is positioned in the market and crystallize targeted consumers insights through events, adds, website, magazine, fairs stand, prints, social media & CSR.
•Increase brand awareness, relevant differentiation, value, accessibility and emotional connection.
•Market analysis to allocate the brand among competitors.

•Continuous marketing improvement to catch market leader brand

Marketing Manager في SEDAR
  • مصر - القاهرة
  • فبراير 2017 إلى أبريل 2017

Fully responsible to finish 3 main projects for SEDAR Egypt as below:-

- Fully responsible to finish 3 main projects for SEDAR Egypt as below:-

- Cairo Festival City flagship store grand opening event on 25-Dec-2016.
- Mall Of Egypt boutique opening on 02-Mar-2017.
- IDOORS Exhibition on 23-Mar-2017 to 26-Mar-2017

Office Manager في GlobeMed-Egypt (TPA)
  • مصر - القاهرة
  • يوليو 2012 إلى أكتوبر 2014

Design and implement office policies
•Organize office operations and procedures
•Review and approve supply requisitions
•Orient and train employees
•Ensure filing systems are maintained and up to date
•Writing reports for senior management and delivering presentations
•Attending conferences and training meetings with senior management.

•Booking transport and accommodation

Assistant Operation Manager في SAP
  • الإمارات العربية المتحدة
  • نوفمبر 2014 إلى يناير 2014

Handling Commercial Director daily task.
•Coordinate with Manger to schedule team meetings and provide follow-ups.
•Following submitting reports & response in accurate timeline.
•Act as back-up to Manager in performing business operations duties.
•Provide support to Operations when required.
•Giving response to e-mails with authority of access to commercial director e-mail account.
•Distributing external e-mails to concerned parties in team & following with commented feedback
•Have authority to arrange for fairs & conferences.

•Prepare all advertising tasks with Adv. Agencies (printing materials, brands, website registrations, gifts) concerned with planned budget.

•Access on

HR Specialist في GlobeMed-Egyp
  • مصر - القاهرة
  • يوليو 2012 إلى أكتوبر 2012

Handling staff recruitment and appraisals for new candidates

•Ensure that accurate job descriptions are in place

•Organize staff training sessions, workshops and activities

•Provide advice and assistance to supervisors on staff recruitment
•Prepare notices and advertisements for vacant staff positions.
•Participate in applicant interviews
•Conduct reference checks on possible candidates.

•Creates, maintains, updates and tracks confidential files/information ensuring accuracy & completeness.

•Prepare, develop and implement procedures and policies on staff recruitment.

•Develop and implement a human resources plan and personnel management policies & procedure.

•Coordinating work flow and procedures between Human Resources, Payroll, Employee Benefits, and Budget/Bookkeeping.
•Provide advice and assistance to staff and management on pay and benefits systems

•Provides information to employees/responds to questions regarding personnel action requests and records all personnel actions, and related documents; verifies accuracy and conformance to policy and regulations.
•Research and monitor human resource systems in other organizations.

•Participates in information gathering, verification, and response to routine compensation surveys and related inquiries in the areas of classification and compensation.

•Perform other related duties as required

HR Administrator في MetLife Alico – American Life Insurance Company
  • مصر - القاهرة
  • نوفمبر 2008 إلى يوليو 2012

Assigning production reports.
•Administration tasks for HR cycle.
•Facilitate all sales team requirements with other departments through the company.
•Coordinate all agencies production meeting.
•Handling all pending issues with Egyptian regulatory.

•Handling all required administrational work.

Chief Operating Officer في MetLife-Alico” – American Life Insurance Company
  • مصر - القاهرة
  • نوفمبر 2006 إلى يوليو 2008

Ensure that all reports are submitted on time and before the deadlines.

•Participate in annual project preparations by gathering the data from the all departments and preparing the templates, presentations and ensuring the consistency of the figures against each other.
•Handle all assigned/ required presentation for internal/external communication.

•Responsible for the following up all requisitions, letters & correspondent received from general assembly, Ex: EFSA or IFOE with preparation for sending a reply.

•Arrangements for any operational declarations notice through type and dispatch COO correspondences, for Ex: Memos or E-mail.

•Coordinate for the website implementation and its update when necessary.

•Coordinate with Lawyer office for any inquiry requested from various departments & following up the update of legal cases handled by the lawyer by weekly meetings/ e-mails.
•Preparing all needed presentation for internal or external use regarding C.O.O request.
•Help COO manage output, workflow and office deadlines.
•Tabulate and retrieve COO’s official expenditures and claims.
•Some research, media relations and promotional work.

•Briefing about any matters that s/he has referred to others and for and ensuring that correspondence referred on has been satisfactorily dealt with.

•Handling all assigned type of projects &/or following up with coordination.

Marketer في Egyptian American Bank
  • مصر - القاهرة
  • يوليو 2004 إلى يوليو 2006

Designing all product flyers/marketing material.

•Facilitate sales requirements against marketing needs.

•Discussing the main issues on marketing side with marketing manager.

•Assign training for new candidates

•Nominate advertising agencies for marketing bank's products.

•Follow up the production analysis with credit department.

الخلفية التعليمية

ماجستير, Management & Marketing
  • في Eslasca Business School
  • سبتمبر 2014

Master in Business Management & Marketing

ماجستير, Management & Marketing
  • في Eslsca Business Schoole
  • سبتمبر 2014

Master Degree in business Sector, Double major Management & Marketing

دبلوم, Diploma
  • في American University
  • يناير 2006

in Marketing

بكالوريوس, Management Sciences
  • في Sadat Academy
  • يناير 2004

Final year project: “The Effect of Specific Banks in financing the small Projects” Grade: Excellent. (Score 199/200)

الثانوية العامة أو ما يعادلها, scince
  • في El Manara Language School
  • مايو 2000

Since Sector

Specialties & Skills

Branding
Marketing Mix
Public Relations
Media Advertising
B2C marketing
ADVERTISING
BRAND MANAGEMENT
CONFERENCES
HUMAN RESOURCES
MARKET ANALYSIS
MARKETING
MEETING FACILITATION

اللغات

العربية
متمرّس
الانجليزية
متمرّس

التدريب و الشهادات

Digital Marketing (تدريب)
معهد التدريب:
DM-ART
تاريخ الدورة:
January 2017
المدة:
60 ساعة